Alyssa Solorio Email & Phone Number

- Audit client websites from an SEO and UX perspective and provide recommendations to increase traffic and conversions. Lead the SEO strategy for about 15 clients at any given time.- Lead strategy for CRO tests and report on results, including 42%, 53%, and up to 316% lift in conversions for clients’ websites.- Provide direction and lead strategy for website migration.- Manage direct reports and provide career guidance

- Assist in the execution of organic search engine campaigns and support the Inbound Marketing team with content reporting and analysis by focusing on increasing traffic to partners’ websites and driving new student inquiries. - Look for opportunities to improve the user experience on partners' websites in order to increase the conversion rate.- Conduct Web Performance Optimization (WPO) audits for new partners; this includes reviewing and auditing key areas of a school's website - technical SEO, local SEO, programmatic page content, off-site SEO, and UX.- Analyze website strategies and translate qualitative or anecdotal data into recommendations and tactics- Partner with marketing colleagues to identify opportunities and strategies for creating, optimizing and socializing organic web content- Research and resolve HTML code and content, link architecture and navigation issues

Mexico

Eagan, Mn

Ensured all client sites were properly redirecting from HTTP to HTTPS versionConsulted with internal customers to ensure smooth transition from one system to the otherManaged tasks through company business systems and work plansUpdated client sitemaps and HTTPS status in Google Search ConsoleReviewed site directories and social media pages and updated to HTTPS when necessaryProvided feedback on execution

Petatlan, Guerrero, Mexico

Taught Bible classes at the Ministry InstituteRedesigned and optimized the church website using WordPressParticipated on the church worship team, playing piano and singingAssisted with planning and execution of eventsDiscipled and lead small groups of youthWorked with church accountingSupported other administrative tasks within the office

Shoreview, Mn

Developed and implemented content and SEO strategy for complete website redesign.Led SEO initiatives for website re-platforming. Conducted linguistic research, including analysis of market and keyword demand, current rankings, and content creation to meet demand.Wrote optimized copy for new category pages on websites.Utilized technical SEO, including maintenance of XML sitemaps, HTML optimization, website audits, and template optimization.Managed customer interviews for user experience studies to improve website experience.Reported SEO metrics using Google Analytics, Google Webmaster Tools, SEMRush, and Moz.

Conducted keyword research and optimization for meta data and on-page copy.Created internal linking strategies for important pages.Developed social media strategy, including Facebook and Pinterest ads, contests, and campaigns.Engaged in link building and relationship marketing.Developed and executed strategy for new blog: blog.bagsandbowsonline.com.

Maple Grove, Mn

Coordinated and marketed company events through newsletters, press releases, and social media.Managed logistics for trade shows and conferences.Conducted market research of competitors and industry analysis. Wrote web copy and meta data. Generated marketing campaigns to promote new products and drive sales.Created social media marketing campaigns.Determined ROI of marketing events and campaigns.

Howard Lake, Mn

Utilized QuickBooks to record transactionsOrganized and maintained finances to ensure accuracyReconciled discrepancies within accountsManaged payroll for employees

Managed donor informationEntered donors' gifts into computer databases

Provided customer serviceOrganized store to create a cleanly environment

Montrose, Mn

Redesigned company website to improve Google rankingsProvided research and analysis for SEO enhancementsConducted market research to enhance web design

Managed receptionPublished weekly bulletin, utilizing Microsoft PublisherWorked with pastoral staff to design the church website

Master Of Arts - Ma, Intercultural Ministry Studies

B.S., Marketing

Activities and Societies: - Sigma Beta Delta: International Honor Society for Business, Management, and Administration - Summa Cum Laude.

Education record