Alyssa Francois, Mps Email & Phone Number

Blackfriars, London, Gb

Blackfriars, London, Gb

Direct consumer engagement and marketing strategies and plans for Dove hair, pertinent to annual brand marketing planning across all marketing disciplines to establish audience interactions. Lead efforts to enhance influencer marketing strategy by establishing networks with influencer partners to collect feedback. Form marketing strategies and lead innovative guidelines to determine annual modifications and brand priorities. Recommend suggestions for improvement by conducting market analysis to observe market trends. Empower customer marketing by providing annual Brand Experience Toolkit. Proceed activities, including overall Dove hair engagement budget management and allocation, tracking, and operations reporting.

London, England, Gb

Appointed as Dove Hair Associate Brand Manager at Unilever by contributing to product development of Dove Amplified Textures. Strengthened value proposition of Unilever hair care brands by pioneering and implementing content marketing strategies for AA product launches.

London, England, Gb

Aligned with consumer requirements and brand guidelines to formulate innovative ideas for product content marketing. Maximized opportunities for gaining organic traffic from search engines by formulating new SEO marketing strategies on data. Represented All Things Hair brand at several industry events and covered key fashion events, including NYFW.

• Conduct market work and trend research for stylists such as Jessica Dos Remedios and Felicia Garcia-RiveraMagazines: Interview (US), Models.comE-commerce: DVF• New York Magazine: Collaborated with NY Magazine’s , The Cut on beauty feature testing out first luxury makeup brand for women of color sold at Sephora: Black Up• LIM College: Alumni NYFW S/S ‘16 Instagram Takeover increasing the account to 400 followers

Santa Cruz, California, Us

Conducted site merchandising by placing products onsite strategically in collaboration with E-commerce team. Performed pivotal duties, such as planning and aiding in designing, drafting accessory stories, curating trend reports for Editorialist.com: What's News, and printing issue FOB. Composed fashion and beauty articles and news and feature stories while serving as digital, print, and e-commerce marketing editor.

New York, Us

• Worked directly with Accessories Editors• Maintained the upkeep of organization of Accessories closet• Assisted with run-throughs for photo-shoots• Assisted with prop sourcing and market work for editorials

New York, Ny, Us

• Scouted locations and sourced props and backdrops for editorial shoots• Coordinated inventory item/sku pulls with warehouse associates• Participated in the production of the 2013 Moda Operandi Holiday Gift Guide • Directed the execution of updating pre-existing style guide • Assisted in end-to-end management of photo and video shoots• Assisted in model castings for photo shoots• Performed day-to-day operations, scheduling and administrative tasks • Assisted styling and run-throughs for photo shoots• Created weekly shot lists for all freelance stills, forms and on- model photographers and stylists• Oversee the upkeep and organization of sample closet and in-house studios

Us

• Advised customers on styling direction for building their wardrobes• Maintain working knowledge of product and in-store promotions• Maintain active client book • Perform strong customer service skills• Responsible for the visual maintenance of the store • Assist Web Coordinator on set for E-commerce photo shoots

New York, Ny, Us

• Worked closely with accessories and shopping editor and Fashion Director• Responsible for researching trends and celebrities• Communicated with PR companies on a weekly basis requesting lookbooks• Created and updated storyboards in preparation for features and events• Worked closely with Fashion Director with cover photo-shoots• Assisted on pulls for stories with Associate Shopping Editor• Co-wrote blog posts for Associate Shopping Editor by choosing style selections and composing copy• Attended market appointments with Associate Shopping Editor• Assisted with administrative duties

• Worked closely with the sales team. • Compiled competitive research on key trends, product offering, and target price segments that is consistent with brand definition. • Updated sales reports of product in the retail stores • Assisted market week and major presentations to high-end retailers.

• Worked closely with fashion assistant• Responsible for trafficking samples • Assisted Veronica Beard DIY Photoshoot• Maintained organization of fashion closet• Picked up and dropped off samples to fashion shoots and showrooms• Facilitated check-ins and sorting of incoming samples• Chosen to model for Teen Vogue CBS prom segment by Fashion Director

• Dressed models for Fashion Week Fall 2009 Presentation

• Worked closely with designer and PR team• Assisted With Line Sheets for Spring 2009 Collection Preview at NY Bowery Hotel• Dressed Models• Created Call Sheets• Assisted with Model Casting and guest list

New York, Ny, Us

• Worked closely with denim buyer• Daily Usage of VRP Database• Filed inventory documents stock and in buying office• Merchandised Denim • Daily restock of Denim • Conducted monthly inventory• Assisted customers

Englewood, New Jersey, Us

Master'S Degree, Fashion Marketing

Bba, Fashion Merchandising

Retail Merchandising, Fashion