Alyssa Gasparini Email & Phone Number

Oakville

• Builds and maintains strong relationships with existing contacts
• Collaborates with the Client Services and Business Development teams on designs, proposals and account development plans
• Works closely and as a team with other Event Managers, Project Managers and the Client Services Team
• Continuing to build strong client relationships as their main day to day contact
• Ensures all assigned accounts achieve excellence in management on a day-to-day basis
• Ensures accounts are managed proactively, and that they meet all deadlines as outlined in project timelines

Oakville, ON

• Assists the account management team by managing and maintaining client communication to all parties involved in the development of projects
• Ensures all assigned accounts achieve excellence in management on a day-to-day basis
• Builds and maintains strong relationships with existing contacts, while establishing new relationships with other key contacts within the account
• Manages the development of trade show booths as well as specialty projects
• Work with all parties to effectively manage and problem-solve any inconsistencies that may occur
• Continuously takes initiative and maintains a proactive approach to all responsibilities, on present and future projects

• Assisted in coordinating a Grey Cup Tailgate event for PepsiCo which has enhanced my planning and organization abilities
• Responsible for sourcing essential vendors for the Grey Cup event
• Thoroughly researched competitors presence and strengths within the market
• Conducted B2B cold calling for advertisement purposes in the interest of increasing participation for The First Shift program by Bauer

• Participated in the organization of two PGA Tour Canada Tournaments (Wildfire Invitational and Cape Breton Celtic Classic)
• Executed the acquisition of vendor partnerships to secure requirements for the tournaments needs
• Recruited individuals to compete in the Pro-Am and Pro-Glam tournaments in pursuance of an increase in event participation and awareness
• Managed Twitter accounts for both tournaments, generating relevant and interesting content for followers

• Sampled several Molson Coors products at The Beer Store to increase brand awareness and loyalty
• Actively promoted brands and encouraged purchase of Molson Coors products
• Interacted with and educated consumers about the product value, quality and history

SDI Marketing

• Responsible for inputting data and completing weekly summaries for Molson
• Conducted over 80 phone/skype trainings for the Molson Sampling Program
• Responsible for shipping program supplies on a weekly basis for sampling shifts and ensuring all packages arrive at their desired location
• Assisted team members with various program details which strengthened my ability to multitask and become a flexible team player

Toronto, Canada Area

• On site manager for a Molson Canadian Live Trivia Activation at the Molson Canadian Amphitheatre
• Constantly interacting with customers, encouraging them to take part in our activation
• Ensured set up and tear down of all equipment before and after each concert
• Committed to a total of 31 summer series concerts

Ontario, Canada

• In charge of setting up weddings, meetings, and corporate events ranging from 12-200 attendees
• Frequently interacting with high profile members and meeting their needs
• Responsible for set-up/tear-down and event day duties for large golf tournaments

Post Graduate Certificate, Marketing/Marketing Management, General, 4.0 Gpa

Core courses: Fundamentals of Marketing, Marketing Research, Advertising Promotion and Public Relations, Online Marketing, Marketing.

Bachelor'S Degree, Sociology, Geography, Women And Gender Studies

Core courses: Marketing Geography, Sociology of Families, Sociology of Work and Occupations, Trade and Globalization, Political Geography.