B2B SaaS Consulting is a boutique Marketing firm specialized in helping start-up SaaS organizations achieve their product/market fit and quickly meet growth objectives. Our services are tailored to your unique business needs and include proven strategies based on two decades of B2B Marketing expertise.

RethinkFirst is a global health technology company providing cloud-based treatment tools, training, and clinical support to employers (RethinkCare), educators (RethinkEd), payors (RethinkFutures) and behavioral health professionals (RethinkBH). Rethink’s award-winning solutions serve thousands of clients globally, including nearly one-third of the Fortune 100 and many of the country’s largest public-school systems and health plans. Each of Rethink’s award-winning solutions incorporates evidenced-based protocols, workflow automation and advanced data analytics to drive meaningful clinical outcomes and improved performance for customers and the communities that they serve.

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.

Carrot Fertility is the leading global fertility care platform for women, who are often at the center of fertility care decisions and consequences. Plus, Carrot serves people of every age, race, income, sex, sexual orientation, gender, marital status, and geography. Trusted by hundreds of multinational employers, health plans, and health systems, Carrot's comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. Whether there is a need for care through fertility preservation, male-factor infertility, pre-pregnancy, IVF, pregnancy and postpartum, adoption, gestational surrogacy, or menopause, Carrot supports members and their families through many of the most memorable and meaningful moments of their lives.

Tapcart is a Shopify Plus Certified App partner that enables Shopify merchants to quickly and easily build a native mobile app for their brand without any coding required. I joined Tapcart as their first Head of Growth & Marketing hire. I was responsible for all aspects of Demand Generation, Product Marketing, Content Marketing, Communications, and Events. I was an integral part of the company's $10M Series A funding round and helped drive the company’s triple digit growth during my tenure.

I was the first Demand Generation leader for Headspace for Work, the B2B division of Headspace. While there I created the infrastructure for the company to be able to run demand generation campaigns at scale including the establishment of lead scoring, nurture campaigns and tracking between Hubspot and Salesforce to be able to understand the ROI of all marketing initiatives. I helped the team to triple revenue in less than a year and single handedly ran all paid acquisition channels and events for the B2B division during my tenure.

During my time at Cornerstone, I developed the overall demand generation vision and strategy to support pipeline growth for 3 Sales teams. I oversaw a team of 5 marketing managers: two individuals within Partner Marketing, one demand generation manager for the Government sector, one who focused solely on the Mid-Market business and one who oversaw demand generation for our Education and Nonprofit teams. I worked closely with Sales leadership to meet core objectives and devised integrated campaigns to support reps via mass marketing initiatives as well as Account Based Marketing campaigns.

I joined Magento eCommerce in May of 2011. In August of 2011, the company was acquired by eBay. During my tenure, I oversaw a team of 4 marketing managers and was responsible for the demand generation strategy for all initiatives across the billion-dollar eBay Enterprise division. I worked closely with Sales to drive 400% revenue growth for Magento ($20M to $100M) from 2011 to 2015 and helped eBay Enterprise become the #1 eCommerce platform provider for the Internet Retailer Top 500 in 2015.

While at Echo Design, I worked directly with the CEO and VP of Advertising to revitalize the company's online presence. I oversaw the development of a B2B website, a redesign of the US B2C site and a launch of the Canadian B2C site. During my time, the company saw a 600% increase in sales on the US B2C site. I was responsible for single handedly managing all three sites including site merchandising, promotion and buying efforts. I also co-managed our social media efforts including the blog, Facebook and Twitter pages and assisted in the development of all company marketing materials.

I worked in the Healthcare practice at Edelman and provided public relations strategy and counsel for 15+ accounts including J&J's Cordis Corporation, Amylin Pharmaceuitcals, Pfizer and Thermage. I developed press releases and pitched top-tier media on product launches, recent appointments, and other newsworthy announcements. Secured media placements included Elle, Vogue, Shape, Oprah, Lucky, & Forbes.