Alyssa Hogarth Email & Phone Number

Texas, United States

New York, New York, United States

Specialized in Planning, Strategy, and Investment

University Of Connecticut

•Organized weekly meetings with executive chairs in multiple campus organizations.•Revitalized the Greek House Apparel brand from competitors by highlighting their unique benefits.•Collaborated with company headquarters to ensure that e-commerce strategies were tailored to campus efforts.

Connecticut, United States

•Assisted with the implementation of the organizations new brand name and logo launch.•Strengthened the company’s social media platforms by creating content at different events, assembling a posting schedule, organizing their content and regulating competitor data.•Designed the company’s website relaunch through the formulation of numerous SEO strategies and experimenting with various structural changes in Square Space.

Brooklyn, New York, United States

•Executed competitive research and analysis to enhance efficiency of marketing strategies.•Presented research on influencers and affiliates to test into new acquisition marketing channels. •Managed influencer accounts to ensure that deadlines were met, content was on brand, and results were on track with engagement and impression benchmarks.•Supported in-house paid and organic ad creation based on analytical research drawn from keyword analysis and knowledge from previous social ad campaigns.

Bridgeport, Connecticut, United States

•Facilitated a consistent brand for the corporation through the creation of social media and advertising content, website management, partnership suggestions, and analytical research.•Evaluated customer data and initiated outreach strategies to develop an exceptional customer experience alongside company executives.•Guided e-commerce marketing projects through MailChimp simultaneously while working cross functionally.

Connecticut, United States

•Created a marketing plan for the company that included social media content, rebranding the company, using consumer insight analytics, researching competing brands, and establishing a trendy website presence.•Virtually communicated with the business owner regularly to analyze consumer data and discuss strategies to optimize consumer awareness and product sales.

Bachelor Of Science - Bs, Marketing, Digital Marketing And Data Analytics

•Kappa Alpha Theta, Member •Pi Sigma Epsilon, VP of Marketing •Women in Business, Member •Panhellenic Judicial Council, Member

High School Diploma

•National Honors Society •Student Mentor