Alyssa Hopp Email & Phone Number

Goiânia, Goiás, Brasil

empresa fundada e atuante no mercado de luxo do Brasil com 4 unidades presenciais e fábrica própria.

Brasil

especialista em inspirar pessoas para que elas se transformem em suas melhores versões pessoais e profissionais e deixem um legado positivo para a posteridade

Goiânia E Região, Brasil

- Did the start-up and idealization of the consulting company working directly in the development of marketing planning, social media, intercultural communication, crisis management, internal marketing, and digital marketing for companies in the sectors of construction, health & wellness, fashion & beauty, and architecture. Area: Medical Marketing (Marketing & Health)- Prospecting and customer service in the medical field (clinics, hospitals and health professionals)- Medical Marketing Planning- Coordination in the mapping of medical procedures with a focus on excellence in customer service- Campaign Planning to launch new products | services | health brands on the market- Medical staff training with a focus on service and customer relationship- Team coordination in the development of medical promotional material- Interface between doctors clients | media | partners to generate new / strengthening business- Organization of medical events focusing on funding | customer loyalty and / or brand positioningArea: Organizational Communication- Prospect customers and provide them service, being responsible for planning integrated and marketing communication actions, as well as follow and give assistance for their execution.- Train teams and companies about Social Media (crisis management, techniques, approach, and attitude).- Organize events for launching new products and services, including event planning, contact with suppliers, budget control, and coordination of multidisciplinary team.- Served as a facilitator and speaker at events and training on Customer Service and Customer Relationship.

Brasil

- Preparation of lesson plans and teaching materials focusing on DL- Teacher and / or tutor in graduate courses (MBA) promoted by the institution to the foreign trade sector, with line of research in international marketing and / or intercultural communication in distance education mode or face- Lecturer in DE mode or in-person events promoted, with line of research in international marketing and / or intercultural communicationCourses taught:MBA International Marketing Management (360 hours)- Module "Cultural Environment of Global Markets" (60h / class)---> Subject: Cultural Aspects and Management (Part 1)---> Subject: Cultural Aspects and Management (Part 2)---> Subject: Political Aspects---> Subject: Legal Aspects- Module "International Marketing Plan" (15h / class)---> Subject: Dealing with Key International PartnersLecture:"How to succeed in negotiations with key African markets, a cultural perspective" (5 hours / class)

- Gave support to European customers in the area of strategic communication with a focus on integration between online and offline media and strategic communication in social networks with an emphasis on the following areas:o CISV Leeds and West Yorkshire (British NGO): developed an online communication plan for the organization of the third sector (2011)o Quintel Intelligence (renewable energy, Netherlands): developed a digital communication plan with a focus on new media (especially social networks) as well as online and interactive campaigns (2012)o Gas Land (electricity, Netherlands): developed a campaign with online and offline integration for launching new products with a focus on changing consumer attitudes (2012).o UN - United Nations (Netherlands): developed a project in the area of communication for social development for the integration and development of small communities using a specific methodology in the area of communication for the participation and engagement of the general populace with the end focus on generating knowledge for the socio-economic development of communities and establishing communication channels and relationship with local governments (2012).

Goiânia E Região, Brasil

- Managed the Brand and Image of the Services, leading a team consisting of 26 employees and managed a monthly budget of R$ 1 million from the perspective of Integrated Communication and Relationship.- Managed the processes of Customer Relationship and Support in the modalities of in-person, online (call center), and digital (social media).- Implemented the areas of Communications, Content Production, and Social Media with an emphasis on the processes of customer service via social media (SAC 2.0) and the remote and real-time information system about traffic conditions and public transportation via social media.- Developed and implemented procedures related to Image Management—Communication, Information, and Brand Relationship—according to ISO 9001:2008 guidelines.- Prepared monthly reports with analysis of results according to the PDCA methodology (cause-effect, Ishikawa, RTG, and preparation of action plans).- Served as an interface with public authorities and utility companies in developing and implementing communication projects with a focus on improving relationships with target audiences and the image of the service provided.

Goiânia E Região, Brasil

- Mapped, defined, and structured the processes of the new area of Communication together with the general director using the PDCA methodology and quality control tools.- Produced content for communication materials aimed at domestic and foreign audiences using different media (digital, print, radio, TV, magazines, and newspapers).- Gave support for Press Releases and drafted their text as well as other informational materials.- Developed the planning of the internal marketing area, especially creating motivational programs (internal promotions, Coffee with the Director, Internal Center - complaints, compliments, suggestions), and the institutional internal newspaper.- Implemented a corporate blog with a reach of 10,000 monthly unique hits at the time of its release.- Served as an interface with the utility companies and public authorities at various hierarchical levels for gathering information, setting up agendas, and dealing with other matters related to public transportation.

Goiânia E Região, Brasil

- Was responsible for researching and setting guidelines for the team of reporters working for over 20 periodicals (newspapers and magazines) of different categories involving following up on publishing content, revising texts, and guiding the team of photographers and visual designers.- Served as an interface with the Commercial area, coordinating the sales team to bring on board advertising contracts in the monthly amount of R$ 200,000.

Goiânia E Região, Brasil

- Was responsible for the Press Office related to scheduling and monitoring of interviews, organizing press conferences, drafting specific journalistic material (reports, press releases, video, audio, and photos), and giving support to journalistic requests for national and international media companies.- Gave media training and support to the president and board during events and interviews, as well as wrote articles and speeches to be disclosed.- Followed the development of institutional marketing actions, including choice of media, analysis of risks and benefits, and preparation of distribution materials and giveaways at institutional events.- Coordinated the weekly electronic newsletter on the activities of the 2014 World Cup Committee besides the development of materials related to the site and Media Relations activities.- Was the Press Officer for large events in the state of Goiás such as Travel Goiás, II Biennial of Books, 17th International Country Rally (Rally dos Sertões), Committee for the 2014 World Cup, and Goiás Tourism.

Personal And Professional Coach, Desenvolvimento Humano

Formação de 100h/aula Capacitada pelo presidente e vice-presidente da SBCoaching, Villela da Matta e Flora Victória.

Master Of Arts (M.A.), Strategic Communication, International Marketing, Communication And International Pr

Activities and Societies: - development of mobile app focused on energy saving; - development of digital media strategies - development.

Mestrado, International Communication, International Business Environment, Comm. Planning And Management

Activities and Societies: Preparation of communication plan for non-governmental organizations and third sector; Research in strategic.

Specialist, Marketing And Pa Planning And Management.

Marketing and PA planning and management.

Bachelor'S Degree, Journalism

Activities and Societies: Radio, Academic Research, NewspaperCompletion of course work in the area of ​​"communication for the low-income.