A marketing leader in consumer engagement and multicultural marketing, Alyssa has led integrated marketing strategy and campaigns for top-tier brands including Toyota, AT&T, Choctaw Nation, Sanofi and Nationwide.Born and raised in Taiwan, and having immigrated to America, Alyssa combines her rich cultural experience with marketing expertise to help brands engage the diverse consumers of the market today. At Intertrend Communications, she spearheads Toyota's total market campaigns, as well as Asian sponsorship and engagement strategies. She also led new client accounts, including the Choctaw Casinos and Resorts, to launch in the Asian American segment with localized and integrated strategies.Throughout her career, she has worked with brands across industries to target Asian, Youth and LGBT segments. Her works have received recognition from industry awards including Effie Awards, ANA Multicultural Excellence Awards, Reggie Awards, the Pro Awards, Marketing Automotive Awards and 3AF Excellence Awards.
Listed skills include Integrated Marketing, Advertising, Marketing, Marketing Strategy, and 31 others.