Alyssa Hu Email & Phone Number

Account Director: June 2017-March 2023Account Supervisor: January 2015-May 2017Clients: Toyota, AT&T, Choctaw Casinos, Sanofi, NationwideAwards:- 2024 Effie Silver Award, Multicultural Category - Products (Toyota "Day One")- 2023 Asian Category Winner, ANA Multicultural Excellence Awards (Toyota "Day One")- 2019 Bronze Award Creative Campaign of the Year, 3AF Excellence Awards (Toyota Corolla Hatchback Launch “Greater Than”)- 2018 Best Multicultural or Interest Group Campaign, Marketing Automotive Awards (Toyota Camry Launch “Sensations”)- 2018 Marketer of the Year, 3AF Excellence Awards (Toyota)

Account Supervisor: September 2013-April 2014Account Manager: January 2013-August 2013Client: AT&TLed AT&T's engagement and sponsorship programs. Developed and executed integrated programs including event activations, retail promotions, digital/social media, advertising and public relations. Programs consistently drove increase in 1:1 engagement results and Network Promoted Scores for AT&T. 2013 AT&T Autumn Moon Festivals received recognitions from the Pro Awards (Bronze: Best Campaign That Uses A Holiday Theme) and REGGIE Awards (Bronze: Multicultural/Lifestyle) for its creative integration of technology to engage consumer in a rich and culturally-relevant product experience.

Developed and managed international marketing programs to support sales in the Asian Pacific region. Aligned regional programs with corporate strategies to establish a consistent and strong brand presence across all markets. Managed product launch programs, trade shows and company social media properties in both domestic and international markets.Played a key role in the SRS iWOW 3D product launch program. Managed launch events, media/blogger outreach and social media promotions that generated hundreds of coverage and positive product reviews within domestic and international media.

Clients: Bank of America, Bristol-Myers Squibb, Kaiser Permanente, LIFE Foundation, Asian Liver CenterAs the project lead, worked with partner agencies and internal teams to launch multi-channel and multi-segment campaigns for Clients. Managed production and execution of advertising, banking center marketing, POS, special events, direct mail and PR programs.

Client: Hyundai Motor AmericaPart of the inaugural team that launched Hyundai Motor America in the Chinese American market. Executed aggressive advertising, PR/media programs, test drive events and grassroots initiatives that successfully drove sales increase in the Asian American market within 6 months.

Clients: Toyota Motor Sales, JCPenneyExecuted TV, print, radio, online and out-of-home advertising campaigns targeting the Asian American market for clients. Launched integrated marketing programs to support new vehicle launches and nationwide store sales events, as well as special programs such as Lunar New Year fashion shows and Holiday TV program for JCPenney, and TV reality show “Finding My America” for Toyota.

Master'S Degree, Strategic Public Relations

Bachelor'S Degree, Journalism

Activities and Societies: NCCU Journalism Student Association: Chair of Public Relations (1998), NCCU Journalism Camp: Chair of Public.