Alyssa-Jane Ivery Email & Phone Number

New South Wales, Australia

Central Coast, New South Wales, Australia

- Management, execution and reporting of digital media performance campaigns for Sanitarium brands across Australia and New Zealand.- Lead ecommerce operations and strategies including retail ad management and best in class digital shelf presence - Website acquisition channel management, including SEM on Google, grocery retailers, Shopping, Affiliates, Re-targeting, Social, Display, YouTube, and eDM.- Manage digital media planning and buying initiatives.- Executed copywriting for various digital platforms such as social, website, podcast copy, newsletters and ads - Social media ad buying for TikTok and Meta - Managed large-scale budgets effectively with high-level reportingSkills include - Salesforce, Meta, TikTok ads, Google Analytics, Canva, dashboard reporting

Sydney, New South Wales, Australia

- Responsible for email marketing strategy and execution (Active Campaign) this included all automations and customer nurturing through the sale process - Responsible for design and continuous improvement of email funnels - Responsible for Marketing plans and reporting - Lead Community Management & Engagement- Customer/Influencer Outreach- Surveys and community data collection- Affiliates marketing strategy - Reporting to key stakeholders on high-level trends across EDM, organic socials, google and paid performance with recommendations for ongoing optimisation- Project management and data analysis for membership offering (Mamamia MPlus)

Byron Bay, New South Wales, Australia

• Lead all online communications, external-facing digital products and social media assets across the group, developing and promoting standards and processes to ensure quality, usability and consistency for our audiences• Responsible for the creation and execution of the group digital marketing strategy and channel strategies including email, paid social, community and crisis management planning.• Lead group marketing team • Manage relationships, budgets and keep KPI’s on track with external agencies (creative and media buying) • Community management and implementing crisis management plans when needed • Project lead and management of digital assets such as website, app and online stores• Work with analytics tools and reports creating weekly/monthly/annual channel performance and campaign reporting• Manage and communicate with internal and external stakeholders • Contract management• EDM and automation management (Active Campaign)

Byron Bay

• Lead the digital representation and online branding of the Secret Sounds group• Present digital marketing plans, campaigns and strategies of all companies under the Secret Sounds group (Splendour in the Grass, Falls Festival, Secret Sounds Touring, Village Sounds, Secret Sounds Connect, Dew Process, Create Control, Sydney City Limits and Download Festival Australia)• Propose new and creative ways of customer engagement to fans/followers• Manage creative campaigns for, Facebook, Twitter, Snapchat, YouTube and Instagram• Work with Analytics tools and reports to creating weekly/monthly/annually reports • Oversee all SEO / SEM / SMM accounts from a strategy perspective• Set tone and aesthetic for social media campaigns• Evaluating customer research, market conditions and competitor data• Review new technologies and keep the company at the forefront of developments in digital marketing

Surry Hills Nsw

Key duties:• Social Media & Content lead pushing the digital agenda for Splendour in the Grass, Secret Sounds Touring, Dew Process, Create/Control and Village Sounds• Create content for Dew Process and Create/Control artists' own social channels • Working with all digital elements of the marketing plans throughout the release cycle of an artist, band, tour or event• Senior leadership role reporting directly to Director of Marketing and CEO’s• Data analysis and reporting both pre and post-campaign• Working on various digital performance campaigns across SEM, Social Media, Programmatic and Native Advertising• Drive and increase revenue through Digital Marketing • Website co-editor and contributor • Devising strategies to drive online traffic back to campaign goals • Create, edit and produce EDM’s• Created all online publishing schedules• Extensive use of content management system (Wordpress and other customised CMS)• Provide Social Media and content guidance to team• Presentations of labels and artists through strong branding partnership campaigns • Daily use of Adobe Creative SuitePrevious roles within Secret Sounds were;• Marketing Coordinator• Brand Manager

Surry Hills

Surry Hills

Key duties:• Work on the set up of live events • Assisting team members with day to day marketing tasks and coordinating marketing projects and activities as requested• Coordinating all aspects of album release including managing marketing, PR, retail, sync and production departments. • Managed key DSP relationships including spotlight campaigns across iTunes, Spotify, Rdio, Guvera• Setting up tracking systems for marketing campaigns and online activities.• Implements marketing and advertising campaigns by assembling and analysing sales forecasts; preparing marketing and advertising strategies, plans, and objectives.

Potts Point Nsw

Key duties: • Executive Assistant to main agent Petie Fallon (Grayboy The Agency) • Being the point of contact between the executives and company clients and managing information flow • Devising and maintaining office systems • Assisting in represented 65 performers that specialise in TV, Film, Music and Musical Theatre • Organising travel and preparing complex travel itineraries for Agents and all performers • Planning, organising and managing events for the agency • Monitoring agency calendar, developing agency schedules based on availabilities and budgets (managing up to 30 calendars at once) • Invoicing and account management • Social media contribution • Searching through applications for auditions in theatre, commercial production and TV • Arrange auditions for the artists represented by the agency. • Office supplies - ordering and maintaining.

Central Coast/ Sydney

Key duties:• Provide all guests a positive first impression of all live events sold by Ticketek offering superior, individualised guest service• Accurately operating the computer ticketing system to sell tickets.• Problem-solve by effectively communicating with guests to locate and deliver will-call/guest list tickets.• Provide information regarding Ticketek events and facilities via face-to-face communication and telephone.• Provide superior customer service to all clients.• Assist with miscellaneous box office projects as directed• Handle cash responsibly and accurately• Write up end of event reports on profit. • Respond to policy or procedural questions

Newcastle, Australia

Key duties:• Liaise with general public, journalist, editors & administration; Communicating with the production team• Assisting talent for stories; • Having a general knowledge of current local national and international issues• Security awareness & procedures; OH&S awareness • Researching and reporting back to PR and Marketing departments

Commications And Media, Public Relations, Advertising, And Applied Communication

Activities and Societies: Subjects taken: Public relations, Journalism, marketing, production and photography, Media History, Web Design.

Diploma In Business, Public Relations, Advertising, And Applied Communication

Activities and Societies: Subjects in: accounting, economics, marketing, management principles, PR, service industry and marketing.

Entertainment Industry Certificate Ii, Production Management-Music & Theatre

Activities and Societies: Skills learnt about costumes, set construction techniques, recording and compiling audio materials, marketing.