I'm a freelance creative with over 12 years of experience the advertising, design, and marketing space -- primarily working with outdoor and adventure focused brands. I have a passion for innovative designs, elevating brands, and building community. As a designer, I weave together aesthetics and functionality to create meaningful designs across various mediums. As an advocate, I work to elevate marginalized communities and create welcoming spaces for folks in the outdoors.Services: - Graphic Design- UX/UI Design- DEI consultation and strategy - Equitable and Accessible design strategy- Brand Development- Visual Identity- Copywriting- Integrated Marketing- Social Media Management- Email Marketing- Creative & Art Direction- Campaign Management- Experiential Concept Ideation- Event Programming- Strategic Partnerships

Lead the Gnara team in coordinating and leading all marketing and design efforts. Responsibilities: - Develop marketing strategies and calendars to bring the brand to life across various communication channels (email, web, social, PR, paid ads)- Develop marketing KPIs and annual plans- Develop and execute DEI initiatives- Manage relationships with digital marketing agency partners - Design and establish Brand identity and guidelines- PR strategy and execution- Creative direction: organizing photoshoots and managing relationships with freelancers and external venders - Design web and social graphics, print collateral, brand decks, and packaging materials - UX design and research

- Developing and maintaining the company brand standard as well as incorporating it across all touch points. - Evolution of the GUI to increase completion rate and implementing the new design with the development team. - Point person for the company’s partnership with the National Forest Foundation and managing the campaign goal of planting 100,000 trees each year. - Updating content and design elements on the company’s website. - Managing all social media platforms. - Creating, developing and managing new campaigns, including design and messaging. - Create new key designs by understanding consumer trends and identifying fast growing licensing and new charity opportunities. - Lead in testing, tracking and evaluation new key designs. - Work with VP of Sales & Marketing on other marketing strategies and tactics - Work with field operations on executing new marketing merchandising and collateral materials - Manage intern(s)

• Created digital products and experiences in a project-based studio• Studied key concepts of: UX research, prototyping, app development, interface design, UX design, information architecture, design research• Designed features and products for industry partners including Uber, Allstate, Purina, Meditation Studio, and Colorado nonprofit Wish for Wheels

Assists the Creative Service Manager with graphic design needs for the Athletic Department. Works closely with the Creative Service Manager to execute all activities, timelines and deliverables to successfully complete a wide range of incoming requests and will ensure a consistent identity and tone. Responsible for the conceptualization, design and production of communication materials such as print collateral, signage, advertising, environmental graphics and digital and interactive media. Also assists in a brand management capacity helping ensure all designed materials for the department adhere to established brand guidelines.

Creating promotional/educational materials (brochures, advertisements, graphics, infographics, etc.) as well as developing and updating the Career Services website

Working with the editorial board to plan and assign informational graphics and illustrations as well as producing artwork for the ISU Daily Articles