Matthew Quinn Heuschkel Email & Phone Number

United States

San Diego, California, United States

Generate ancillary income for an open-air commercial lifestyle center: in-line stores, food and beverage outlets, brand partnerships, event sponsorship, kiosks/carts/vending, storage, & advertising/media opportunities.Develop & execute a business development strategy including analysis of existing tenants & identifying new concepts, operators, & emerging retailers offering best in class services & merchandising.Visit the competitive set & participate in multiple networking groups to identify new & unique tenants that will support the local leasing program & long-term leasing initiatives.

San Diego, California, United States

Directed & implemented center marketing initiatives, leading strategic planning & execution across brand partnerships, buyer engagement strategies, retailer relationship management, creative campaign implementation, digital content creation, event planning & operations, community outreach, & public relations.Maintained consistent communication with General Manager & Corporate Marketing Team to ensure alignment across all initiatives including management of annual marketing budget.Support $1million+/year in sales with marketing events & activations.This property was managed by Unibail-Rodamco-Westfield during my time in this role.

West Hollywood, California, United States

Led a six-person sales team responsible for selling $9million+/year in private dining and catering services across seven U.S. locations. Consistently surpassed personal sales goals at the flagship West Hollywood location.Collaborated with local teams across all seven venues to develop tailored sales and marketing action plans, strategically leveraging local market insights, location-specific opportunities & digital platforms with a strong focus on growing social media.Secured agreements, led planning, and managed on-site execution for VIP clientele, including A-list celebrities, nationally recognized politicians, and major Hollywood award show events.

Chicago, Illinois, United States

Orchestrated a grassroots marketing strategy rooted in relationships within the SMERF market, McCormick Center Sales Team, DMC partners, & neighboring hotel sales teams.YOY growth in revenue: 2017 +34% | 2018 +38%.

Chicago, Illinois, United States

Launched a new event venue for a renowned Chicago-based real estate group in a freshly renovated luxury residential building. Consistently surpassed sales goal of $1.5 million/year.YOY growth in revenue: 2013 +18% over budget | 2014 +37% | 2015 +31%

Cleveland, Ohio, United States

Consistently exceeded personal selling goal of $1 million/year in event sales for groups up to 1,0000 guests & $500K/year in SMERF market lodging blocks of up to 150 hotel rooms.