Alyssa L. Email and Phone Number
Seasoned business professional with just under 7 years of experience in revenue planning, creative writing, digital advertising, stakeholder management, data analytics, and business strategy. I am entrepreneurial, innovative, strategic, and intuitive. My side business is working as a certified personal trainer. I manage client attainment/retention, and brand myself as a fitness resource.World Travel is a huge passion of mine. I have had the privilege to experience Iceland, Belize, England, France, The Netherlands, Greece, South Africa, Zimbabwe, Zambia, Mexico, Japan, Peru, Seattle, NYC, Charleston and Australia! I am a spiritual person, and live my life with empathy, experiences, and wellness top of mind.
Expedia Group
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Revenue Planning Analyst IExpedia Group Oct 2023 - PresentSeattle, Wa, Us● Recruited in due to my diverse experience in Digital Advertising, Sales Ops, and Revenue Planning● Nurture divergent thinking by solving customer case inquiries in Salesforce● Verify financial accountability by conducting a monthly SOX audit● Increase daily revenue by reviewing and expediting insertion order contracts● Execute timely and accurate billing and invoice statements● Partner with Legal to review foreign Non-Standard Contracts
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TravelCareer Break Dec 2022 - Sep 2023I took this time to travel to Japan, Peru, and Mexico!! While in Japan, I visited six cities: Tokyo, Hakone, Hiroshima, Kyoto, Mt. Koya, and Osaka. I visited during Cherry Blossom season, and was able to see the beautiful pink trees just in time! In Peru, I visited Machu Picchu, and climbed up part of Rainbow Mountain. I visited Lima, Ollantaytambo, and Cuzco. I saw many llamas and alpacas, and tried a bunch of good food. While in Mexico, I visited Puerto Vallarta and saw beautiful scenery and nature.
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Strategic Digital Media Planner (Part-Time)Fluent360 Apr 2023 - Aug 2023Chicago, Illinois, Us● Managed media trafficking, planning, vendor research, and campaign measurement ● Facilitated external partner meetings and prepared reporting insights for clients -
Sales Operations And Revenue Planning AnalystTiktok May 2021 - Nov 2022Los Angeles, California, Us● Recruited in due to my diverse background in media strategy/buying and quick business acumen● Increased data analysis across 12 verticals by designing a CRM dashboard ● Analyzed forecasting, pacing, price, and performance data for a +$40M quota ● Unlocked sales productivity insights by researching industry micro-trends ● Collaborated with senior leadership to identify and resolve revenue bottlenecks ● Optimized revenue reconciliation for 50+ accounts with SQL tactics ● Trained cross-functional stakeholders to troubleshoot on strategic initiatives ● Prioritized quick deliverables as enterprise revenue grew over +900% YoY -
Senior Associate, Media Investment And BuyingStarcom Sep 2019 - May 2021Chicago, Il, Us● Expedited insertion order details and partner relations for 50 vendors● Innovated brand strategies on the ‘Experience Design (XD)’ team● Pulled marketing data from MRI Clear Decisions and SRDS● Spearheaded annual prototyping process of new publications● Provided career and life guidance to a child through the ‘Spark Mentorship Program’● Participated in the 2020 Cannes Young Lions media competition● Joined the Women’s Business Resource Group under Publicis● Mentored a new hire through the ‘Navigate Program’ to help acclimate them to life at Starcom● Collaborated on the ‘Citizens of Starcom’ committee -
Junior Associate, Media Planning And StrategyMindshare Aug 2018 - Jun 2019London, England, Gb● Coordinated media strategy, monthly billing report, and competitive research● Generated compelling business narratives for quarterly client presentations● Designed and maintained budget flowcharts● Documented creative insertions and changes● Garnered insights through Kantar, Pathmatics, AdScope, and ExcelDSY Intern Manager for Chicago Allstars Program:● Designed a six week curriculum highlighting the basic principles of the advertising industry● Helped kids work with basic media programs and personal development goals● Attended volunteer workshops surrounding the history of the Chicago All Stars organization ● This program took place at Mindshare -
Media Planning InternMindshare Jun 2018 - Aug 2018London, England, Gb● Studied demographic data to identify target audiences’ brand purchase requirements● Updated and archived ROI results in Excel● Created and maintained detailed gantt chart and pivot table● Completed a social media campaign for a non-profit organization
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Secretary/TreasurerPublic Relations Student Society Of America (Prssa) May 2017 - May 2018New York, Ny - New York, Us● Managed the club finances- a $6,000 budget● Took notes during executive meetings -
Marketing Communications InternHanapin Marketing Jan 2018 - Apr 2018Bloomington, In, Us● Created marketing strategy centered around social and video platforms ● Utilized Buffer and tracking links to manage company Twitter and LinkedIn accounts, daily and live ● Executed email blast through MailChimp● Provided AB testing for company website -
Media PlannerNational Student Advertising Competition Oct 2017 - Apr 2018● Developed and pitched a complete ad campaign for ‘Ocean Spray’ at the American Advertising Federation (AAF) ‘NSAC Competition’● Identified and selected media channels that best suited the brand -
Job ShadowMindshare Jan 2018 - Jan 2018London, England, Gb● Shadowed the digital investment, programmatic and media planning departments
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Job ShadowCramer-Krasselt Aug 2017 - Aug 2017Chicago, Il, Us● Selected for the C-K Job Shadow program● Learned about the different disciplines and functions of an advertising agency● Shadowed with the media planning team -
Ipo Marketing InternMcgraw Conglomerate Corporation Jun 2017 - Aug 2017● Increased company awareness through marketing campaign● Encouraged acquisition of low beta companies● Founded and maintained companies’ social media accounts
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Social Media InternFarmers Insurance May 2017 - Jul 2017Woodland Hills, Ca, Us● Managed the District Manager’s Social Media Accounts● Combined personal posts with business related posts to reach and engage followers
Alyssa L. Education Details
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Indiana University BloomingtonBusiness -
Lyons Township High SchoolHigh School/Secondary Diploma Programs
Frequently Asked Questions about Alyssa L.
What company does Alyssa L. work for?
Alyssa L. works for Expedia Group
What is Alyssa L.'s role at the current company?
Alyssa L.'s current role is Revenue Planning Analyst I @ Expedia | ex-TikTok, Agency - Marketing, Sales, Operations, and UX roles.
What schools did Alyssa L. attend?
Alyssa L. attended Indiana University Bloomington, Lyons Township High School.
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