Alyssa L. Email & Phone Number

Seattle, Wa, Us

● Recruited in due to my diverse experience in Digital Advertising, Sales Ops, and Revenue Planning● Nurture divergent thinking by solving customer case inquiries in Salesforce● Verify financial accountability by conducting a monthly SOX audit● Increase daily revenue by reviewing and expediting insertion order contracts● Execute timely and accurate billing and invoice statements● Partner with Legal to review foreign Non-Standard Contracts

I took this time to travel to Japan, Peru, and Mexico!! While in Japan, I visited six cities: Tokyo, Hakone, Hiroshima, Kyoto, Mt. Koya, and Osaka. I visited during Cherry Blossom season, and was able to see the beautiful pink trees just in time! In Peru, I visited Machu Picchu, and climbed up part of Rainbow Mountain. I visited Lima, Ollantaytambo, and Cuzco. I saw many llamas and alpacas, and tried a bunch of good food. While in Mexico, I visited Puerto Vallarta and saw beautiful scenery and nature.

Chicago, Illinois, Us

● Managed media trafficking, planning, vendor research, and campaign measurement ● Facilitated external partner meetings and prepared reporting insights for clients

Los Angeles, California, Us

● Recruited in due to my diverse background in media strategy/buying and quick business acumen● Increased data analysis across 12 verticals by designing a CRM dashboard ● Analyzed forecasting, pacing, price, and performance data for a +$40M quota ● Unlocked sales productivity insights by researching industry micro-trends ● Collaborated with senior leadership to identify and resolve revenue bottlenecks ● Optimized revenue reconciliation for 50+ accounts with SQL tactics ● Trained cross-functional stakeholders to troubleshoot on strategic initiatives ● Prioritized quick deliverables as enterprise revenue grew over +900% YoY

Chicago, Il, Us

● Expedited insertion order details and partner relations for 50 vendors● Innovated brand strategies on the ‘Experience Design (XD)’ team● Pulled marketing data from MRI Clear Decisions and SRDS● Spearheaded annual prototyping process of new publications● Provided career and life guidance to a child through the ‘Spark Mentorship Program’● Participated in the 2020 Cannes Young Lions media competition● Joined the Women’s Business Resource Group under Publicis● Mentored a new hire through the ‘Navigate Program’ to help acclimate them to life at Starcom● Collaborated on the ‘Citizens of Starcom’ committee

London, England, Gb

● Coordinated media strategy, monthly billing report, and competitive research● Generated compelling business narratives for quarterly client presentations● Designed and maintained budget flowcharts● Documented creative insertions and changes● Garnered insights through Kantar, Pathmatics, AdScope, and ExcelDSY Intern Manager for Chicago Allstars Program:● Designed a six week curriculum highlighting the basic principles of the advertising industry● Helped kids work with basic media programs and personal development goals● Attended volunteer workshops surrounding the history of the Chicago All Stars organization ● This program took place at Mindshare

London, England, Gb

● Studied demographic data to identify target audiences’ brand purchase requirements● Updated and archived ROI results in Excel● Created and maintained detailed gantt chart and pivot table● Completed a social media campaign for a non-profit organization

New York, Ny - New York, Us

● Managed the club finances- a $6,000 budget● Took notes during executive meetings

Bloomington, In, Us

● Created marketing strategy centered around social and video platforms ● Utilized Buffer and tracking links to manage company Twitter and LinkedIn accounts, daily and live ● Executed email blast through MailChimp● Provided AB testing for company website

● Developed and pitched a complete ad campaign for ‘Ocean Spray’ at the American Advertising Federation (AAF) ‘NSAC Competition’● Identified and selected media channels that best suited the brand

London, England, Gb

● Shadowed the digital investment, programmatic and media planning departments

Chicago, Il, Us

● Selected for the C-K Job Shadow program● Learned about the different disciplines and functions of an advertising agency● Shadowed with the media planning team

● Increased company awareness through marketing campaign● Encouraged acquisition of low beta companies● Founded and maintained companies’ social media accounts

Woodland Hills, Ca, Us

● Managed the District Manager’s Social Media Accounts● Combined personal posts with business related posts to reach and engage followers

Bachelor Of Arts - Ba, Media Advertising, Specialization- Public Relations, Minors- Marketing, Business

High School/Secondary Diploma Programs