Alyssa Lepow Email & Phone Number

Charlotte, Nc

Prominent multi-state law firm specializing in personal injury, worker's compensation, criminal defense and immigration matters.- Assisted in the recruitment and hiring of new employees- Provided orientation and introduction to new hires- Coordinated all firm events, such as business meetings, employee appreciation events, client appreciation events, charity events and community festivals- Served as a member of the marketing team to build branding and ensure maximum reach across all media platforms- Acted as the liaison between media representatives and the firm in providing advertising needs- Planned, organized and scheduled company retreats, meetings, etc.- Built relationships with the community and arranges volunteer support for special causes- Coordinated travel arrangements and accommodations- Assisted and assumed responsibilities of special projects, as needed

Charlotte, Nc

Command Partners is a startup digital marketing agency, specializing in developing and executing digital marketing plans for a wide range of global clients. We specialize in technology and startup marketing, with an emphasis on integrating all of our services to meet client needs.Responsibilities Included: Executed day-to-day activities, including research, planning, implementation and evaluation of public relations activities.Maintained close and frequent contact with clients, and strengthens rapport between the company and the client.Built and maintained relationships with key journalists to strengthen public relations opportunitiesCoordinated with management to ensure messaging is consistent across all marketing platforms.Executed effective, comprehensive public relations programs to achieve client goals.Demonstrated effective knowledge of print, electronic and Internet media, particularly those that impact client activities.Wrote effectively for various media as required.Ensured that supervisors are kept fully informed regarding activities and plans of individuals and clients.Followed Agency procedure requirements to maintain workflow efficiency.Presented key milestone deliverables to clients.Assisted in the development of plans and proposals.

Charleston, South Carolina Area

Solely managed all promotions. Developed and executed all station promotions and signature station events. Cultivated strong relationships with community members, concert promoters and other broadcast groups. Worked closely with entertainment promoters on ticket giveaways for concerts. Led station events from concept-to-execution. KEY ACHIEVEMENTS: • Played a key contributor role in increasing local market ratings and revenue — functioning as a strategic partner to the Sales and Programming teams to build client growth/retention across 4 local radio stations in the Charleston Market. o Worked closely with Sales and Programming to develop/pitch sales proposals and craft and deliver compelling, listener-targeted promotional concepts, content and special events. Integral in closing new contracts. o Became a trusted partner to both teams; always knew what was going on with each station in the cluster at all times. • Created promotional campaigns for large national clients such as Applebee’s, Flonase, Hardee’s, Sleep Master, Subway and others. Built out promotions; conceived concept, strategy, commercial value and added-value promotions. • Ensured execution success of on-air/online/onsite promotional campaigns annually. Activated campaigns and held accountable to ensure all event logistics and promotional campaigns executed and content always available for the sales team to sell.

Charleston, South Carolina Area

Successfully brought a new brand into the Charleston market. Drove brand awareness within a geographic market that had never heard of DishCrawl before by building and executing targeted promotional campaign from conception. o Localized content and campaign to this market to achieve better audience engagement and brand tractiono Met ambitious timeline to drive publicity and community outreach efforts. Integrated digital, social and grassroots strategies. Pitched and sold local business on new concept, securing community participation. o Generated significant press. Wrote compelling press releases and inspired local chefs to feature signature dishes. • Exceeded expectations, selling out event. Emerged as a leader in the local food community.

Nashville, Tn

Supported CMT social media strategies and was responsible for CMT social media research and brainstorming, assisted with the management and proliferation of the CMT brand across all social media and with planning and executing social media marketing initiatives, wrote creative job starts, completed recap reports and maintained budgets, interacted with several channel departments, including Creative, CMT.com, CMT Radio, Music Strategy, Corporate Communications, Production and Programming, provided administrative support, suggested ideas and supported CMT programming, worked on other projects as needed.

Columbia, South Carolina Area

Assisted professors who taught an undergraduate public relations course and administered student membership to PRSA for two semesters. Assisted a professor who taught an undergraduate advertising course for one semester. Duties included proctoring exams, preparing necessary material for course, assessing students by grading and managed grade reports, and governing student membership forms and dues of PRSA.

Columbia, South Carolina Area

Hosted a pancake breakfast fundraiser benefit, assisted at various community fundraisers, issued press releases, recruited volunteers, solicited donations, raised awareness, created social media for the Midlands Chapter.

Ran local radio show for host Frank Knapp, designed website, managed social media, organized daily schedules, performed daily operational functions, including posting interview archives, compiling daily schedule, confirmation of show appearances, obtained guests,solicited sponsors, etc.

Assisted with annual Christmas Giving program, developed innovative programs to increase effectiveness and efficiency, issued press releases, raised awareness, recruited volunteers

Participated in committee for major fund raising events, solicited various media for fund raising support, partner and sponsorship relations, issued press releases

Masters, Mass Communications

Currently enrolled in the Masters of Mass Communications program at the University of South Carolina, on the Integrated Marketing.

Bachelor Of Arts, Public Relations