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Driving visibility with measurable results for clients - through strategic targeted marketing and events strategy.Master of Mass Communication, Integrated Communication ● Bachelor of Arts, Public RelationsAccomplished marketing and promotional leader with a track record of success in elevating brand engagement, launching new brands and driving revenue growth. Crafts and activates diverse promotional campaigns for national brands, private/start-up companies and non-profits and local businesses. • Promotional Campaign Development • Concept & Material Development • Brand Identity and Awareness • Integrated Communications Strategy • Strong Writing and Editing Skills • Social Media Research & Strategy • Event Concept, Planning & Execution • Community Relations & Outreach • Proposal Development & Pricing • Public Relations/Media Relations • Project Management Leadership • Budget Planning & Oversight
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Director Of Human Resources And Special EventsLaw Offices Of Stefan Latorre, P.A. May 2016 - Jul 2016Charlotte, NcProminent multi-state law firm specializing in personal injury, worker's compensation, criminal defense and immigration matters.- Assisted in the recruitment and hiring of new employees- Provided orientation and introduction to new hires- Coordinated all firm events, such as business meetings, employee appreciation events, client appreciation events, charity events and community festivals- Served as a member of the marketing team to build branding and ensure maximum reach across all media platforms- Acted as the liaison between media representatives and the firm in providing advertising needs- Planned, organized and scheduled company retreats, meetings, etc.- Built relationships with the community and arranges volunteer support for special causes- Coordinated travel arrangements and accommodations- Assisted and assumed responsibilities of special projects, as needed
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Pr Account ManagerCommand Partners Oct 2015 - Dec 2015Charlotte, NcCommand Partners is a startup digital marketing agency, specializing in developing and executing digital marketing plans for a wide range of global clients. We specialize in technology and startup marketing, with an emphasis on integrating all of our services to meet client needs.Responsibilities Included: Executed day-to-day activities, including research, planning, implementation and evaluation of public relations activities.Maintained close and frequent contact with clients, and strengthens rapport between the company and the client.Built and maintained relationships with key journalists to strengthen public relations opportunitiesCoordinated with management to ensure messaging is consistent across all marketing platforms.Executed effective, comprehensive public relations programs to achieve client goals.Demonstrated effective knowledge of print, electronic and Internet media, particularly those that impact client activities.Wrote effectively for various media as required.Ensured that supervisors are kept fully informed regarding activities and plans of individuals and clients.Followed Agency procedure requirements to maintain workflow efficiency.Presented key milestone deliverables to clients.Assisted in the development of plans and proposals. -
Director Of PromotionsIheartmedia Mar 2013 - Jun 2015Charleston, South Carolina AreaSolely managed all promotions. Developed and executed all station promotions and signature station events. Cultivated strong relationships with community members, concert promoters and other broadcast groups. Worked closely with entertainment promoters on ticket giveaways for concerts. Led station events from concept-to-execution. KEY ACHIEVEMENTS: • Played a key contributor role in increasing local market ratings and revenue — functioning as a strategic partner to the Sales and Programming teams to build client growth/retention across 4 local radio stations in the Charleston Market. o Worked closely with Sales and Programming to develop/pitch sales proposals and craft and deliver compelling, listener-targeted promotional concepts, content and special events. Integral in closing new contracts. o Became a trusted partner to both teams; always knew what was going on with each station in the cluster at all times. • Created promotional campaigns for large national clients such as Applebee’s, Flonase, Hardee’s, Sleep Master, Subway and others. Built out promotions; conceived concept, strategy, commercial value and added-value promotions. • Ensured execution success of on-air/online/onsite promotional campaigns annually. Activated campaigns and held accountable to ensure all event logistics and promotional campaigns executed and content always available for the sales team to sell. -
Marketer And Event Manager (Ambassador)Dishcrawl Oct 2012 - Feb 2013Charleston, South Carolina AreaSuccessfully brought a new brand into the Charleston market. Drove brand awareness within a geographic market that had never heard of DishCrawl before by building and executing targeted promotional campaign from conception. o Localized content and campaign to this market to achieve better audience engagement and brand tractiono Met ambitious timeline to drive publicity and community outreach efforts. Integrated digital, social and grassroots strategies. Pitched and sold local business on new concept, securing community participation. o Generated significant press. Wrote compelling press releases and inspired local chefs to feature signature dishes. • Exceeded expectations, selling out event. Emerged as a leader in the local food community. -
Social Media InternCmt Jan 2012 - Apr 2012Nashville, TnSupported CMT social media strategies and was responsible for CMT social media research and brainstorming, assisted with the management and proliferation of the CMT brand across all social media and with planning and executing social media marketing initiatives, wrote creative job starts, completed recap reports and maintained budgets, interacted with several channel departments, including Creative, CMT.com, CMT Radio, Music Strategy, Corporate Communications, Production and Programming, provided administrative support, suggested ideas and supported CMT programming, worked on other projects as needed. -
Graduate AssistantUniversity Of South Carolina Aug 2010 - Dec 2011Columbia, South Carolina AreaAssisted professors who taught an undergraduate public relations course and administered student membership to PRSA for two semesters. Assisted a professor who taught an undergraduate advertising course for one semester. Duties included proctoring exams, preparing necessary material for course, assessing students by grading and managed grade reports, and governing student membership forms and dues of PRSA. -
Public Relations VolunteerMake-A-Wish Foundation Of South Carolina Jan 2010 - May 2010Columbia, South Carolina AreaHosted a pancake breakfast fundraiser benefit, assisted at various community fundraisers, issued press releases, recruited volunteers, solicited donations, raised awareness, created social media for the Midlands Chapter. -
Radio Show CoordinatorThe Knapp Agency May 2009 - Aug 2009Ran local radio show for host Frank Knapp, designed website, managed social media, organized daily schedules, performed daily operational functions, including posting interview archives, compiling daily schedule, confirmation of show appearances, obtained guests,solicited sponsors, etc. -
Campaign LeaderColumbia Urban Leauge, Inc. Jan 2008 - May 2008Assisted with annual Christmas Giving program, developed innovative programs to increase effectiveness and efficiency, issued press releases, raised awareness, recruited volunteers
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Public Relations InternThe Leukemia & Lymphoma Society May 2007 - Aug 2007Participated in committee for major fund raising events, solicited various media for fund raising support, partner and sponsorship relations, issued press releases
Alyssa Lepow Skills
Alyssa Lepow Education Details
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Mass Communications
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Public Relations
Frequently Asked Questions about Alyssa Lepow
What is Alyssa Lepow's role at the current company?
Alyssa Lepow's current role is Event Stylist.
What is Alyssa Lepow's email address?
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What schools did Alyssa Lepow attend?
Alyssa Lepow attended University Of South Carolina-Columbia, University Of South Carolina-Columbia.
What are some of Alyssa Lepow's interests?
Alyssa Lepow has interest in Event Planning, Entertaining, Dance, Cooking And Food, Spending Time With Friends And Family, Art, Fitness, Music, New Experiences, Restaurants.
What skills is Alyssa Lepow known for?
Alyssa Lepow has skills like Media Relations, Press Releases, Public Relations, Social Media, Social Media Marketing, Event Planning, Fundraising, Integrated Marketing, Advertising, Marketing, Nonprofits, Corporate Communications.
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