Alyssa Larson (Miller) Email & Phone Number

Denver, Colorado

*Oversight and guidance of all paid media channels inclusive of search, display, re-marketing, video and paid social across full client portfolio*Lead and mentor team of 6 paid media specialists / strategists*Led team migration of paid social channel responsibilities, process and training *Maintain positive vendor relationships for best utilization and efficiency of ad platforms*Aide in sales RFP process to help with new business*Current clients: Graduate Hotels, Noble House Hotels & Resorts, Benchmark Resorts & Hotels, Joie de Vivre Hotels

Denver, Colorado

Accomplishments:1. Streamlined hotel reporting by creating real-time Google Data Studio Dashboards for Field Marketing Team, Media Team, Upper Management and Hotel Contacts2. Aided in successfully creating an in-house media team and take over and total restructure of paid campaigns from previous agenciesResponsibilities:*Managed $1.4M annual paid media budget and channel budget distribution / budget shifts based on performance*Aided in selling hotel funded media program to Red Lion properties*Optimized and reported on corporate funded and hotel funded campaigns*Created strategy and creative direction for corporate wide monthly promotions*Created strategy and creative direction for email marketing*Liaison between field marketing, social media and revenue teams for strategic campaign deployment

Centennial, Co

Responsibilities:*POC for Good Morning America TV placements on Tory's Steals & Deals*Overarching strategy of all digital channels (search, social, email)*Managed customer service team and customer feedback through surveys and VIP reach-out program*Worked closely with creative and branding team to ensure all aspects of the RuMe online business are cohesive with the brand messaging and feel*Main POC for all vendor relationships and account managers*Managed the digital channel P&L (work closely with accounting)*Reported on team progression towards revenue and ROI goals*Managed affiliate channel (Impact Radius platform)*Managed Amazon channel, campaigns and product listings*Managed digital team of 5 direct reports

Centennial, Co

Accomplishments:1. Aided in 99% revenue growth YOY in first year2. Spotted buying trend in analytics platform that resulted in creation of a spin-off campaign responsible for bringing in $1.5M in revenue3. Growth in online team revenue led to hiring of 3 other team members4. RuMe highlighted as Colorado business in Google's Economic Impact Report in 2017*See report belowResponsibilities:*Responsible for all traffic leading to myrume.com*Built out all online paid media from scratch*Maintained healthy relationships with vendors and search engines*Managed campaigns in the following platforms: Google, Bing/Yahoo, Yahoo Gemini, Facebook, Instagram, Pinterest and retargeting efforts*Copywriting for email and paid campaigns*Overall reporting of all channels, paid and organic*Managed and grew an affiliate program through Impact Radius*Managed 1 direct and 1 indirect report

Greater Denver Area

*Created target market customer profiles*Customer journey flow creation*Multi-channel marketing plans / campaigns*Planned budgets for clients across multiple channels based on past performance*Clients included: Exclusive Resorts, Morgan Stanley

Accomplishments: 1. Increased longest standing client's Net Promoter score from a 7 to a 9 after taking over account.2. Maintained 30:1 ROAS for travel client over 2.5 year period3. Wrote blog post that was picked up by Google about our BETA testing experience with Hotel Price Ads when they were brand new4. Mentored 2 direct reports to internal promotionsResponsibilities:*Managed approximately $6 million in annual paid search funds for various clients*POC for client communications*Maintained healthy partnership with clients*Analysis of reporting *Overall strategy of accounts*Big management/Budgeting*Maintained healthy vendor relationshipsPast and Current Clients Include:Tiffany & Co.Best WesternHasbro Inc.JPMorgan Chase- Home LendingCourseSmartKimpton Hotels and Restaurants

Accomplishments:1. HSMAI Gold Adrian Award for Exemplary Search Marketing Strategy-Four Seasons Hualalai Wedding PPC Campaign-2010*Read the press release belowResponsibilities:* Managed roughly $2.5 million in annual PPC spend across Google, Yahoo, Bing, AOL, Baidu and Yandex* Overall strategy of accounts held in the travel and IT space* Participated on weekly/monthly client calls* Helped in training new team members* Structure and launch of campaigns* Maintained healthy vendor relationships*Managed campaign in Trip Advisor for hotels*Analyzed and reported data in Yahoo Web Analytics*Identified new keyword, ad copy, geo targeting and media opportunitiesPast Clients Included:Four Seasons Hotel and ResortNovell

Ba, Advertising

Activities and Societies: Gamma Sigma Sigma, Ad ClubMinored in Business Liberal Arts.

Education record