Alyssa Macpherson
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Alyssa Macpherson Email & Phone Number

PPC Account Director at Group Twenty Seven at Group Twenty Seven
Location: Sutton, Massachusetts, United States 7 work roles 1 school
1 work email found @grouptwentyseven.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Work email a****@grouptwentyseven.com
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Current company
Role
PPC Account Director at Group Twenty Seven
Location
Sutton, Massachusetts, United States
Company size

Who is Alyssa Macpherson? Overview

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Quick answer

Alyssa Macpherson is listed as PPC Account Director at Group Twenty Seven at Group Twenty Seven, a with 5 employees, based in Sutton, Massachusetts, United States. AeroLeads shows a work email signal at grouptwentyseven.com and a matched LinkedIn profile for Alyssa Macpherson.

Alyssa Macpherson previously worked as PPC Account Director at Group Twenty Seven and PPC Account Manager at Group Twenty Seven. Alyssa Macpherson holds Bachelor'S Degree, Business Administration, Summa Cum Laude from Framingham State College.

Company email context

Email format at Group Twenty Seven

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{first_initial}{last}@grouptwentyseven.com
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AeroLeads found 1 current-domain work email signal for Alyssa Macpherson. Compare company email patterns before reaching out.

Profile bio

About Alyssa Macpherson

Alyssa Macpherson is a PPC Account Director at Group Twenty Seven at Group Twenty Seven. She possess expertise in hospitality management, hospitality industry, event management, sales, marketing and 20 more skills. She is proficient in English. Colleagues describe her as "I had the pleasure of working with Alyssa while at the Sheraton Framingham Hotel & Conference Center. Alyssa worked briefly on the Group Sales team that I led then transitioned to Business Travel Sales. Alyssa is very articulate and always had her homework done when presenting business situations. She also is very good at analyzing data and determining a course of action, based on the data. Alyssa is one of those people you can always rely upon to do a task to the best of her abilities. It is also a testament to her character that she was very determined to get her B.S. and perservered to receive her degree even while raising young children. I am thrilled to work with her again in my role on the board of the Metrowest Visitors Bureau and am pleased that this organization has someone of her talents working on their behalf." and "Alyssa is one of the hardest working people I know. She never produces anything less than great. She is extremely well organized and can take on multiple projects at any time. She is flexible, dependable and trustworthy. I have had the pleasure of working with Alyssa for many years and have seen her grow in many different roles. She is a true professional!"

Listed skills include Hospitality Management, Hospitality Industry, Event Management, Sales, and 21 others.

Current workplace

Alyssa Macpherson's current company

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Group Twenty Seven
Group Twenty Seven
PPC Account Director at Group Twenty Seven
arlington, massachusetts, united states
Employees
5
AeroLeads page
7 roles

Alyssa Macpherson work experience

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Ppc Account Director

Current

I work primarily with B2B clients on their domestic and international paid search programs. I partner closely with our clients to understand their business and PPC goals, then creatively and strategically develop a PPC program that will help them achieve those goals. I manage the daily operation of her accounts, managing spend, monitoring keyword trends and campaign activities. I thrive on using my analytical skills to optimize search, video and display campaigns and love to test and implement the newest trends in PPC in order to drive results for our clients.

Apr 2019 - Present

Ppc Account Manager

Group Twenty Seven
Apr 2017 - May 2019

Marketing Manager

Metrowest Tourism & Visitors Bureau

Framingham, Ma

The MetroWest Tourism & Visitors Bureau strives to stimulate economic activity in MetroWest by marketing the region’s assets to visitors and residents. Marketing Manager responsible working collaboratively with a wide range of internal and external stakeholders to increase the visibility of the MetroWest region.• Along with the Executive Director, manage day-to-day operation and content development of the website• Submission of tourism partner information and event calendars to the destination • Utilize web analytics to optimize site and draw additional traffic.• Execute operational aspects of the transition to new website (Spring 2015)• Implement and manage salesforce.com CRM system for the organization• Responsible for CVB social media network presence to ensure quality and brand message• Maintain and grow relationships with external vendors to complete projects within set deadlines and budgets.• Build and maintain relationships with hospitality marketing staff throughout the regional meetings and tourism industry. • Spearhead development of marketing programs and partnerships to encourage sports related travel• Research, recommend and implement market recommendations for future sports tourism growth• Present oral and written reports about sports/event activity to stakeholders• Research and build potential client database and files• Assist the Executive Director to create and market destination festivals and special events.• Work collaboratively with Massachusetts Office of Travel & Tourism to promote local destinations through state resources

Sep 2013 - Jun 2017

Senior Sales Manager

Personally responsible for achieving budget of $3.7 Million in annual guestroom revenue generated by negotiated corporate volume accounts. - Collaborate with Field Marketing to create, implement and promote loyalty and reward offers for top producing accounts and individuals.- Implemented targeted outreach programs via social media outlets to grow loyalty within customer community for multiple hotels.- Analyze Hotelligence and STAR Report on a weekly basis to understand overall and account specific market penetration and identify new market opportunities.- Managed sales blitz campaigns including targeted customer selection, collateral creation, tracking and reporting.- Develop relationships with clients by hosting monthly feedback receptions and developing personal connection programs.- Grow relationships with each of 50+ volume accounts to grow revenues as compared to budget, previous year numbers and market data- Review and respond to customer feedback on social media forums such as TripAdvisor, Yelp, FourSquare, Hotels.com, Priceline, Expedia. Researched problems and coordinated efforts with operations team to correct.-Manager of the Quarter - Q1 2010

Aug 2008 - Aug 2011

Sales Manager

Promoted to sales positions within four Boston area hotels including a regional sales role. Overall responsibilities included driving group revenue in a highly competitive market by identifying and soliciting group business and negotiating contracts and addendums to yield maximum revenue for the hotel while meeting the budgetary needs of the client. Responsible for initiating relationships with clients, sales trips, trade show participation, client entertainment and negotiating contracts and addendums. Role as Senior Sales Manager also included training and developing other sales associates and administrative staff.• Consistently exceeded revenue goals and awarded Gold Level Incentive Trip based on sales revenue and achievement in 2003, 2005, 2007• Recognized as a top 10 revenue producer in North America in July & August of 2007• Awarded Regional Sales Manager of the Quarter 2003 and Hotel Manager of the Quarter in 2004, 2009

Oct 2002 - Aug 2008
1 education record

Alyssa Macpherson education

FAQ

Frequently asked questions about Alyssa Macpherson

Quick answers generated from the profile data available on this page.

What company does Alyssa Macpherson work for?

Alyssa Macpherson works for Group Twenty Seven.

What is Alyssa Macpherson's role at Group Twenty Seven?

Alyssa Macpherson is listed as PPC Account Director at Group Twenty Seven at Group Twenty Seven.

What is Alyssa Macpherson's email address?

AeroLeads has found 1 work email signal at @grouptwentyseven.com for Alyssa Macpherson at Group Twenty Seven.

Where is Alyssa Macpherson based?

Alyssa Macpherson is based in Sutton, Massachusetts, United States while working with Group Twenty Seven.

What companies has Alyssa Macpherson worked for?

Alyssa Macpherson has worked for Group Twenty Seven, Metrowest Tourism & Visitors Bureau, Hospitality Softnet, Sheraton Framingham Hotel & Conference Center (Pyramid Hotel Group), and Starwood Hotels & Resorts Worldwide, Inc..

Who are Alyssa Macpherson's colleagues at Group Twenty Seven?

Alyssa Macpherson's colleagues at Group Twenty Seven include Brenda Comeau.

How can I contact Alyssa Macpherson?

You can use AeroLeads to view verified contact signals for Alyssa Macpherson at Group Twenty Seven, including work email, phone, and LinkedIn data when available.

What schools did Alyssa Macpherson attend?

Alyssa Macpherson holds Bachelor'S Degree, Business Administration, Summa Cum Laude from Framingham State College.

What skills is Alyssa Macpherson known for?

Alyssa Macpherson is listed with skills including Hospitality Management, Hospitality Industry, Event Management, Sales, Marketing, Revenue Analysis, Hotel Management, and Marketing Strategy.

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