I work primarily with B2B clients on their domestic and international paid search programs. I partner closely with our clients to understand their business and PPC goals, then creatively and strategically develop a PPC program that will help them achieve those goals. I manage the daily operation of her accounts, managing spend, monitoring keyword trends and campaign activities. I thrive on using my analytical skills to optimize search, video and display campaigns and love to test and implement the newest trends in PPC in order to drive results for our clients.

The MetroWest Tourism & Visitors Bureau strives to stimulate economic activity in MetroWest by marketing the region’s assets to visitors and residents. Marketing Manager responsible working collaboratively with a wide range of internal and external stakeholders to increase the visibility of the MetroWest region.• Along with the Executive Director, manage day-to-day operation and content development of the website• Submission of tourism partner information and event calendars to the destination • Utilize web analytics to optimize site and draw additional traffic.• Execute operational aspects of the transition to new website (Spring 2015)• Implement and manage salesforce.com CRM system for the organization• Responsible for CVB social media network presence to ensure quality and brand message• Maintain and grow relationships with external vendors to complete projects within set deadlines and budgets.• Build and maintain relationships with hospitality marketing staff throughout the regional meetings and tourism industry. • Spearhead development of marketing programs and partnerships to encourage sports related travel• Research, recommend and implement market recommendations for future sports tourism growth• Present oral and written reports about sports/event activity to stakeholders• Research and build potential client database and files• Assist the Executive Director to create and market destination festivals and special events.• Work collaboratively with Massachusetts Office of Travel & Tourism to promote local destinations through state resources

Personally responsible for achieving budget of $3.7 Million in annual guestroom revenue generated by negotiated corporate volume accounts. - Collaborate with Field Marketing to create, implement and promote loyalty and reward offers for top producing accounts and individuals.- Implemented targeted outreach programs via social media outlets to grow loyalty within customer community for multiple hotels.- Analyze Hotelligence and STAR Report on a weekly basis to understand overall and account specific market penetration and identify new market opportunities.- Managed sales blitz campaigns including targeted customer selection, collateral creation, tracking and reporting.- Develop relationships with clients by hosting monthly feedback receptions and developing personal connection programs.- Grow relationships with each of 50+ volume accounts to grow revenues as compared to budget, previous year numbers and market data- Review and respond to customer feedback on social media forums such as TripAdvisor, Yelp, FourSquare, Hotels.com, Priceline, Expedia. Researched problems and coordinated efforts with operations team to correct.-Manager of the Quarter - Q1 2010

Promoted to sales positions within four Boston area hotels including a regional sales role. Overall responsibilities included driving group revenue in a highly competitive market by identifying and soliciting group business and negotiating contracts and addendums to yield maximum revenue for the hotel while meeting the budgetary needs of the client. Responsible for initiating relationships with clients, sales trips, trade show participation, client entertainment and negotiating contracts and addendums. Role as Senior Sales Manager also included training and developing other sales associates and administrative staff.• Consistently exceeded revenue goals and awarded Gold Level Incentive Trip based on sales revenue and achievement in 2003, 2005, 2007• Recognized as a top 10 revenue producer in North America in July & August of 2007• Awarded Regional Sales Manager of the Quarter 2003 and Hotel Manager of the Quarter in 2004, 2009