Alyssa Johnson Email & Phone Number

Seattle, Wa, Us

In January, I launched my newest adventure in creativity, Just Little Guys. Currently I'm selling my handmade, one-of-a-kind, little guy friends in magnet and croc charm (jibbitz) form at local markets. Check us out on Instagram @justlittleguys__

Seattle, Washington, United States

• Built company growth strategy and marketing framework for a viral dance fitness startup.• Researched and developed Growth Marketing playbook, including implementation and testing strategies, using KPIs across email, Instagram, Facebook, Yelp, ClassPass, Google, and YouTube.• Owned and executed all email marketing, including strategy, testing, content creation, copywriting, and design with 1-3 curated sends per week.• Increased email open/click rate by 45% in under 6 months across 50k+ subscribers.• Researched, activated, and managed new revenue streams, resulting in all Seattle classes being sold out WoW and increased ClassPass revenue 100% MoM.• Led collaboration with software engineers to increase usability across the site and identify weak points in product and user experience.

Seattle, Washington, United States

Dance Church is a viral dance fitness company that soared in popularity during lockdown, bringing the joy of dance to every body. As Creative Brand Manager, I blended my marketing and design experience to produce creative, drive holistic marketing campaigns, and collaborate directly on product. • Worked closely with the founder and CEO to hone and implement new design systems in all communications.• Owned content development, copywriting, and design for social, email, ads, merch, and brand activations.• Led collaboration with external partners, major brands, and agencies to create co-marketing campaigns, merchandise, and brand activations for pop-ups and new offerings.

Seattle, Washington, United States

Oversaw the art direction for the Prime Video store working closely with studios, designers and marketing partners to optimize creative across web, living room devices, and mobile. Owned brand development and execution of Prime Video's industry-breaking offering, Prime Video Cinema.• Built design systems for Prime Video’s Rent or Buy store, the most profitable consumer category in Prime Video.• Developed brand identity for Prime Video Cinema, the first-ever in-theater movie experience at home, working directly with the global GM of PV from ideation to storefront launch in 3 days during first days of lockdown. Prime Video Cinema’s designs were celebrated by major studios and resulted in over 1MM in revenue for Prime Video in the first month.• Directed the audit and redesign of the weekly Prime Member Deals program increasing weekly sales by 25% and reducing design time by 50%.

Greater Seattle Area

Piloted and art-directed seasonal photo shoots from $500 in-house conference room shoots to $5000 in-studio shoots working with food stylist, prop stylist, and a professional photographer. Developed and set creative direction for 150+ marketing campaigns a year that were innovative, on-brand, and customer-focused for Restaurants and Daily Dish. Worked with program managers to update photography standards for newly on-boarded restaurants. Created automated design templates for marketing and city managers to develop their own simple creative, saving designers 25% of their work week on small text changes.

Maintained visual standards and quality assurance for the Books category in the United States and Canada. Designed all advertisements, editorial campaigns and monthly page flips. Collaborated with business partners and art directors to create on-site graphics, detail pages, global ad campaigns, printed box packaging, and seasonal style guides across hardlines and consumables categories.

As a Web Designer at the Office of Global Engagement I created visual standards for email templates, web banners, and updated the Business Association of Latin American Studies international conference website.

My responsibilities as an Office Assistant were basic administrative tasks (ie. booking appointments), visual identity rebranding, designing print collateral, and collaborating with advisors and students to improve the advising process.

Greater Seattle Area

As an Orientation Advisor I helped transition new students into university life as a mentor.

As the Design Intern I was responsible for developing style guides and mood boards based on creative briefs, designing wireframes and basic packaging ideas, and managing social media content for The Station Pizzeria and Italianissimo. I also named their bathroom--el bibliobaño.

Greater Seattle Area

As Vice President of Marketing I oversaw the marketing for 80+ Seattle University events, managed a team of designers, developed a stronger social media presence, and worked on creating more efficient messaging tactics internally and externally for the organization.

Greater Seattle Area

I served as the first point of contact for Space Needle guests answering questions while also meeting promotional sales goals.

Bachelor Of Arts (B.A.), Strategic Communication And Interdisciplinary Arts: Digital Design Emphasis

Bachelor'S Degree, Digital Design And Strategic Communications