Alyssa Marchuk Email & Phone Number

I currently manage a dedicated team of five individuals, overseeing over $4 million in monthly media investments for a diverse portfolio of B2B and e-commerce clients. I specialize in formulating data-driven strategies on social platforms, leveraging analytics and optimizations to ensure optimal campaign results. My role includes fostering strong client.

Chicago, Illinois, United States

Chicago, Illinois

• Developed strategy and growth for new and current clients including creating media plans, suggesting new ad or campaign types, and monitoring latest platform updates
• Managed 1.5 million dollars in monthly budget
• Experience running ads on Facebook, Instagram, Twitter, Pinterest, Snapchat, LinkedIn
• Managed campaigns and performance for 10 clients spanning a variety of industries
• Supervised and responsible for training and leading a team of 4 people
• Trained 14 people on the Social team in addition to traveling to the Mexico City office to train new team members there

Chicago, Illinois

Chicago, IL

Northbrook, Illinois

• Researched and developed social marketing strategies for target demographics, managing lists of specific influencers and sales channels
• Managed Social Media content on Instagram, Twitter, and Facebook for the following entities: Makeup Revolution USA and Miss Spa
• Replied to consumer questions and comments
• Created marketing budget for 2017 for Makeup Revolution USA and Miss Spa
• Established relationships and collaborated with bloggers, other brands, and retailers in order to promote Makeup Revolution and Miss Spa brands and cross-market products
• Directed Creative team for content related to social media and promotions

Libertyville, IL

• Researched and developed social marketing strategies for target demographics, managing lists of specific influencers and sales channels
• Developed video content for various media channels and retailers (including QVC)
• Wrote press releases and articles for distribution to media outlets such as Teen Vogue, Yahoo, Self, Pop Sugar, Cosmopolitan, BuzzFeed, and others.
• Established relationships and collaborated with bloggers, other brands, and retailers in order to promote the Beachwaver brand and cross-market products
• Managed Social Media content on Instagram, Twitter, Facebook, Google Plus, Pinterest, and Snapchat for the following entities: The Beachwaver Co., Wrap Up Bun, B. Bungalow, and Sarah Potempa Inc.
• Increased @thebeachwaver Instagram following to over 82,000 followers since starting in August 2015

Crystal Lake, IL

• Directed Sidewalk Sales and Slidewalk Sales, three-day shopping events, by coordinating logistics, setup, merchandise pricing for thousands of items, and employee work responsibilities
• Delivered exceptional service by greeting and serving customers in a timely, friendly manner
• Created displays throughout the store to showcase items
• Managed closing duties, including restocking items and reconciliation of the cash drawer
• Worked over school breaks and summer while at college

West Palm Beach, Florida

• Collaborated with other team members on special events and projects
• Promoted from tour guide to Assistant Counselor four months after being hired
• Helped direct and oversee more than 20 events for Admissions, some with more than 100 students
• Managed Admission Counselor’s Facebook page
• Worked 20+ hours a week while maintaining 15-18 credit hours
• Interviewed and hired twelve new student workers