Alyssa Marchuk Email & Phone Number

United States

I currently manage a dedicated team of five individuals, overseeing over $4 million in monthly media investments for a diverse portfolio of B2B and e-commerce clients. I specialize in formulating data-driven strategies on social platforms, leveraging analytics and optimizations to ensure optimal campaign results. My role includes fostering strong client relationships, leading account strategy and revenue growth, while dedicating attention to team development and supporting my team's growth in a thriving digital landscape.

Chicago, Illinois, United States

Chicago, Illinois

• Developed strategy and growth for new and current clients including creating media plans, suggesting new ad or campaign types, and monitoring latest platform updates• Managed 1.5 million dollars in monthly budget• Experience running ads on Facebook, Instagram, Twitter, Pinterest, Snapchat, LinkedIn• Managed campaigns and performance for 10 clients spanning a variety of industries• Supervised and responsible for training and leading a team of 4 people• Trained 14 people on the Social team in addition to traveling to the Mexico City office to train new team members there• Daily performance management of campaigns including extracting insights from campaign data, identifying relevant trends, and proactively optimizing campaigns• Audited accounts of potential new clients and built strategy decks for new client pitches

Chicago, Illinois

Chicago, Il

Northbrook, Illinois

• Researched and developed social marketing strategies for target demographics, managing lists of specific influencers and sales channels• Managed Social Media content on Instagram, Twitter, and Facebook for the following entities: Makeup Revolution USA and Miss Spa• Replied to consumer questions and comments• Created marketing budget for 2017 for Makeup Revolution USA and Miss Spa• Established relationships and collaborated with bloggers, other brands, and retailers in order to promote Makeup Revolution and Miss Spa brands and cross-market products• Directed Creative team for content related to social media and promotions• Coordinated email campaigns for Makeup Revolution and Miss Spa with sales and new launch information• Leveraged Magento to create/manage web content and manage e-commerce for multiple brand sites• Planned sales for Makeup Revolution and Miss Spa• Attended events to promote Makeup Revolution and Miss Spa• Managed PR team by being the contact person from company, approving press releases, and approving promotion opportunities• Managed inventory and promotional stock• Coordinated advertorials for Miss Spa in New Beauty Magazine to drive sales to miss-spa.com• Created Facebook ads to attract new followers and to generate sales while monitoring analytics to determine greatest impact

Libertyville, Il

• Researched and developed social marketing strategies for target demographics, managing lists of specific influencers and sales channels• Developed video content for various media channels and retailers (including QVC)• Wrote press releases and articles for distribution to media outlets such as Teen Vogue, Yahoo, Self, Pop Sugar, Cosmopolitan, BuzzFeed, and others.• Established relationships and collaborated with bloggers, other brands, and retailers in order to promote the Beachwaver brand and cross-market products• Managed Social Media content on Instagram, Twitter, Facebook, Google Plus, Pinterest, and Snapchat for the following entities: The Beachwaver Co., Wrap Up Bun, B. Bungalow, and Sarah Potempa Inc.• Increased @thebeachwaver Instagram following to over 82,000 followers since starting in August 2015• Contributed to content that was viewed over 3.6 billion times in 2015• Helped grow the Beachwaver Co. Facebook page from 0 in October 2015 to over 20,000 followers by February 2016• Posted live updates to the Beachwaver social media platforms as sponsors of the 2015 Victoria’s Secret fashion show• Created Facebook ads to attract new followers and to generate sales while monitoring analytics to determine greatest impact• Managed distribution of marketing materials to various outlets including special events

Crystal Lake, Il

• Directed Sidewalk Sales and Slidewalk Sales, three-day shopping events, by coordinating logistics, setup, merchandise pricing for thousands of items, and employee work responsibilities• Delivered exceptional service by greeting and serving customers in a timely, friendly manner• Created displays throughout the store to showcase items• Managed closing duties, including restocking items and reconciliation of the cash drawer• Worked over school breaks and summer while at college

West Palm Beach, Florida

• Collaborated with other team members on special events and projects• Promoted from tour guide to Assistant Counselor four months after being hired• Helped direct and oversee more than 20 events for Admissions, some with more than 100 students• Managed Admission Counselor’s Facebook page• Worked 20+ hours a week while maintaining 15-18 credit hours• Interviewed and hired twelve new student workers• Trained eleven new student workers in tour procedure, assistant counselor procedure, and the computer program Goldmine • Promoted PBA campus through giving tours to groups of one to 30 people• Memorized information for 90 minute tour of PBA campus