Responsible for building out Walgreen's Customer Marketing Platform across both Pharmacy and Retail. Included launching MyWalgreens to over 100MM Customers, Customer Relationship Management, Personalization in Owned Channels, and MarTech implementation of the Adobe Stack. Built and Led Team of ~80 People.

Led Brand Marketing and Creative for Walgreens. Included leading team of ~160 people working together to build exceptional content and experiences. Led Walgreens Brand Platform and development of new Brand Strategy and Brand Visual Identity.Led Mass Personalization for Walgreens, partnering with IT, Data, Product (Technology), Media, Strategy, Operations, and Suppliers.Customer Care Lead for President of Walgreen's Covid-19 Task Force.

Led Walgreens Marketing team in an interim role during an external search. Included leading team of ~390 people across Brand Marketing, Creative, Media, and Loyalty. In interim role was part of Walgreens Leadership Team and WBA Global Marketing Leadership Team. Built and launched Mass Personalization for Walgreens, leading to improved Marketing and Business results.

Led Brand Marketing for Walgreens, including team of ~40 people and all Walgreens brand marketing campaigns.

Led National Marketing for the Hallmark Greeting Card portfolio and a JV with Brit + Co to unlock Hallmark's creative assets.Worked with Don and Dave Hall (grandsons of Hallmark’s founder) on defining and implementing the Hallmark brand in partnership with the Division Presidents across Hallmark Greeting Cards, Hallmark Channel, and Hallmark Gold Crown Stores.

Head of Marketing + Direct to Consumer, reported directly to the CEO. Led corporate and brand strategy, direct to consumer, new product innovation, packaging, creative and digital campaigns, public relations, social media, field marketing, partnerships, and in-store marketing. Tripled sales in three years and helped make Hint the fastest growing flavored water in the U.S. with sales up +50% in 2014, +80% in 2015, and +95% in 2016.Launched direct to consumer in Spring 2014. Direct to consumer became Hint's largest channel in less than a year. Built and led e-commerce team, driving month-over-month double digit growth while maintaining profitability.Led Investor Relations and Corporate Communications.

Led $1B Tostitos brand. Developed strategy and led execution for turnaround from five-year decline to +7% growth. Led strategy, creative, media (TV and digital), packaging, etc. Work deemed best strategy and execution in five years by FLNA CEO Tom Greco.

Led innovation for Ruffles and Lay's Kettle Cooked. Developed new positioning strategy and launched new line for Ruffles. Ruffles "Bros" exceeded plan by +88%. New strategy and skus changed trajectory of brand for the following 5+ yearsWon Frito-Lay Marketing 2011 CMO's award for Best Innovation.

Led strategy and shopper marketing across Frito-Lay portfolio for Safeway, the second largest grocery retailer at the time.Won PepsiCo "Global Marketing Epics Award" from CEO Indra Nooyi for best In Store Marketing across Global PepsiCo.Won PepsiCo “Compass Award” from CEO Indra Nooyi for most successful Frito-Lay customer team of the year.

Developed idea for Tostitos Artisan Recipe, which Frito-Lay subsequently launched and was a key brand in the tortilla chip portfolio.

Co-founded and led marketing for the fastest growing new company launch in the history of the spirits business.X-Rated Fusion Liqueur won Market Watch Leaders Award for Best New Spirit, voted by the top retailers nationally. Acquired by Skyy Spirits thirty-five months after launch.

Won “You Make a Difference” award from Campbell’s for “Extraordinary Contributions”Won “Above and Beyond” award from Information Resources for “Outstanding Performance”

Managed clients The Coca-Cola Company, Dunkin Donuts, Pizza Hut, Sara Lee, and Unicef.Published in Brandweek (Out of the Box, April 5, 2004).