Let's just say when Alyssa hits the scene things get interesting.With a degree in Brand Management and understudies in Marketing and Website Design, Alyssa began her professional journey exploring the world of advertising. Taking the knowledge she acquired, Alyssa yearned for more ways to strategically help businesses cut through the noise to become leaders in their marketplace. Inspired by the future and what it could be, Alyssa joined Strata GPO in 2010 as Sales & Research Assistant. With an attitude that says, "go big or go home", she has held progressive roles, continually disrupting, innovating, and challenging people to think differently.Fueled by coffee and endless curiosity, she’ll ask hard questions that cut through BS and give companies the confidence to walk away from what society deems normal. To challenge conventional thinking, to push boundaries and commit to their cause with unparalleled conviction. She’s not afraid to get her hands dirty, dive into the unknown, and make mistakes along the way - because she believes this is how true success is achieved. Alyssa is an exceptional leader who brings about transformative change and embodies the qualities of a servant leader. With a player-coach approach, she inspires teams to achieve greatness.Alyssa believes in following her true north. This authentic sense of purpose keeps her on a straight track for living out her values each day. Professionally this means advocating for members and being their champion. Personally, to live authentically and serve others while helping to raise strong, independent girls who will create change and conquer the world—just like Alyssa!