Alyssa Mcnaughton Email and Phone Number

•Assisted Holly at vendor and live-sketching events for Madewell, Boston Fashion Week, the NEADS Charity and the Rise + Shine Marketplace hosted by Busy Bostonians •Helped manage Holly's emails, assisted during open studio events and with customer inquiries•Dispatched and packaged online Etsy orders in-house•Increased Pinterest account followers by consistently encouraging engagement via my Intern Pinterest board•Posted to Holly's official Instagram and Twitter accounts and actively engaged with her followers •Assisted with taking stock photos and branding photosHolly has worked for brands: Saks Fifth Avenue, Apple, Disney, Ted Baker, Living Proof, TREsemme, Urban Decay, Madewell, M.Gemi, Tiffany & Co. and more.

Working at Petit Peony during the 2018 Holiday Season, I:• Managed day-to-day operations at the flagship location• Assisted customers with customized orders • Dispatched online orders • Designed flagship window displays and store merchandise set up• Monitored inventory for quality control issues and managed related metadata• Reported to Director of Operations and Director of Sales

• Directed team of 4 colleagues and assigned roles • Reported to the VP of Marketing at Dr. Jart+ bi weekly with status reports• Campaigned and coordinated for controlled distribution of sample allowance • Spearheaded and conducted research study with 100+ participants from Boston, NYC, London, Miami and other New England states customized to the needs of the Dr. Jart+ team • Quantified brand perception analysis and brand recognition study findings in a customized research library for exclusive use by Dr. Jart+ internal teamFinal Deliverable included a 160+ slide project deck* and final in person presentation to the client's at their NYC office, overview of deck/ deliverables: •Internal Brand Overview and Analysis •SWOT Analysis •External Analysis of Market Trends with relevant case studies •Market Analysis: Boston, MA with Customer Profiles and Demographics • Research Library with breakdown of research method, candidate selection process, demographics • Focus Group evaluating Dr. Jart+ x Refinery 29 Shake & Shot "The Shake It Up!" Studio Event •Marketing Campaign (including 10 tactics, potential partnership opportunities in Boston, value proposition with brand identity for Dr. Jart+ including a detailed Implementation Timeline for each tactic) *Sample upon request

• Spearheaded show research efforts in anticipation of new seasons and drafted all copy on shows for marketing packets to be distributed company wide • Launched BB’s Nutcracker Show Retail Pop-Up Shop in Assembly Row and collaborated with BB PR Team for Newton Studio Grand Opening• Dispatched all marketing materials for BB’s 2017 College Ambassador Program and BB promotional events • Assisted Marketing Associate with high-profile brand partnerships with LEGOLAND, PRIMARK, Lord & Taylor and Boston Book Festival • Drafted all copy for group sales outreach emails and marketing materials to distribute to target audience/ potential partners• Assembled extensive media lists to organize contact info by target audience and outreach timeline

• Accelerated Grand Opening PR efforts and Wellesley Marketing Outreach•Assisted at store events and brand collaborations•Cultivated positive relationships with clientele and managed the store on weekends•Acquired the practical skills of utilizing Excel and Shopify to become proficient in managing store inventory and stock •Created store displays and new store design concepts •Conducted Marketing research of trends and mapped buying patterns to assist with merchandise purchases •Optimized store experience by improving curated gift box labels and pricing system

•Coordinated with various publicists and agents to schedule interviews, press coverage and work through day of event logistics •Advanced proficiency in Phone and Email Etiquette •Customized the WEBN press contact list to optimize relevancy of events to our target market at Entertainment As Talent Coordinator and Reporter for WEBN-TV I scheduled and conducted interviews with the following talent:•YouTubers: Michelle Phan, Joey Graceffa, Tyler Oakley and Alfie Deyes. •Project Runway's, Nigel Barker at his Book Tour for "Models of Influence" at Brookline Booksmith•Singer/Songwriters Alex + Sierra and Andy Grammer during their joint tour at The House of Blues•Writer of Crazy, Stupid, Love, and most recently, hit show, This Is Us, Dan Fogelman •Boston Marathon Survivor, Adrianne Haslet•New York Times Best Selling author Anita Diamant and Rebecca Alexander•CEOs of Ministry of Supply who were later featured on Forbes 30 under 30 alongside Michelle Phan•Maria Menounos for her 2016 book tourPress events in both NY and Boston I covered: •Boston Fashion Week 2014 - 2016•Kate Hudson's book signing and tour for "Pretty Happy" in Manhattan•Andy Cohen's Book Tour at Brookline Booksmith •Marathon Survivor Rebekah Gregory crossing the finish line at The Boston Marathon in 2015 as well as her Book Tour at BN Prudential Center on April 15, 2017 which coincided with the 5th anniversary of the Boston Bombings (Fun Fact: I was actually mentioned in Rebekah's book, "Taking My Life Back: My Story of Faith, Determination and Surviving the Boston Marathon Bombing" published by Baker Publishing Group under the Revell Publishing devision) • The Vampire Diaries Convention in Boston •The Black Mass Movie Premiere in Coolidge Corner with stars Johnny Depp, Dakota Johnson and Jesse Plemons in attendance •Gossip Girl's, Leighton Meester's headlining concert in Allston, MA •Movie review screenings for Dunkirk, Disney's Cinderella and Danny Collins