Alyssa Purdy Email & Phone Number

• Leading the Product Content and Digitization Team (32 members) to ensure that team members have the support, resources and prioritization to complete key initiatives for product and marketing content quality, completeness and compliance• Championing projects that ensure that team is well-positioned to deliver value in post-Spin organization• Exploring the capabilities of new technologies to automate content creation, maintenance, photography, translations and more• Continuing to formalize processes we own and react to with process maps, documentation and training• Supporting and leading key Solventum brand and content initiatives for the team• Leading special projects related to product and marketing content• Leading efforts to ensure that all product and marketing content meets compliance requirements for completeness and readiness• Further evolving the Product Content and Digitization functions and team to enable better end-to-end content management• Committing to professional and personal development to elevate the performance of the team• Continually working to envision and build a team where team members feel recognized for their work, skills and experience; and see available career paths within the team and across Solventum

St Paul, Mn, Us

• Led the global implementation of Adobe Experience Manager as a new Digital Asset Management (DAM) and Routing and Approval tool to migrate 1M assets, rebuild 14 integrations with downstream systems and gather and refine requirements for 20+ major asset management capabilities.• Guided two product teams through an Agile Big Room Planning model to identify and negotiate commitments from multiple interrelated product teams on a quarterly basis.• Facilitated the move of PIM data extraction for reporting to a new architecture.• Created a training program for the new tool with 38 modules and 6 trainers.

St Paul, Mn, Us

• Led projects to identify critical customer-facing data elements for marketing, focusing on establishing ownership and creating a formal process to capture, store and share data.• Led and facilitated basic user, super user, steering and governance teams for 5 areas (product data, digital asset management, reporting, product taxonomy, routing and approval.)• Drove the implementation of a new corporate product taxonomy for internal product attribution and use in navigation and search on online product catalogs (1200 nodes with 3000 technical attributes in 33 languages).• Directed 3 Agile Product Owners and backlogs with 40+ user stories completed each sprint.• Completed two major re-architectures of the PIM tool, with the removal of ~6M records and 60M rows of data.• Developed a new certification and training program for three systems, including 58 knowledge management documents, 27 training modules and a new collaboration and sharing site.

St Paul, Mn, Us

• Created, deployed and governed a global contact and preference data model for 3M email marketing tool.• Provided first-level support and training for all deployed regions and businesses.• Analyzed and documented requirements for system integrations with email marketing tool using the Agile methodology, including sales automation, learning management and visitor management.• Led configuration, deployment, training, and communications globally for content management workflow.• Analyzed and created requirements for integrations with content management workflow via API and plugins.• Created and hired 2 new Business Architect roles for content creation and personal information protection.• Received 3M award for contribution to innovation and excellence for rapid, global roll-out of email marketing tool.

St Paul, Mn, Us

• Served as Agile Product Owner and storywriter, managing enhancements and prioritization.• Established new global governance processes and teams to manage corporate product content.• Led a team of 5 to complete the rollout of content for new online product catalogs for 15 countries in 2 months.• Developed dashboards and digitization measurement process and standards for product content quality.

St Paul, Mn, Us

• Served as Lead Business Analyst for IT Team, managing product roadmap/release plan for current year and beyond.• Led special projects to enhance business product content digitization, increasing global harmonization and productivity.• Creating/updating rich learning content for 50+ pages for internal wiki.• Facilitated analysis and client interactions (wrote requirements for 100 use cases through 14 releases.)• Managed deployment teams (including one project to deploy a U.S. site with 16 global replications in 2 weeks.)• Drove harmonization of 1500+ fields for 1.5M products; conducted architecture design, testing and training.• Led accelerated Design for Six Sigma project new system introduction through all gates.

St Paul, Mn, Us

• Led the implementation and improvement of the product management system/process for a $7B business.• Led a product set-up Black Belt project (achieved 75% cycle-time reduction; from 44 days to 9).• Piloted a new role of product set-up process SME, served as team lead for the newly established group that filled this role.• Managed marketing workflow for a new, high-profile product line with $12M+ annual sales. • Directed multiple projects to streamline packaging design processes (benefits of $450K cost savings).

St Paul, Mn, Us

• Closed Approval Routing Six Sigma/Design for Six Sigma project (benefit of $100K cost savings).• Closed eCommerce Data Six Sigma project (benefit of $350K growth).• Closed Dynamic Data Delivery Six Sigma project (benefit of $250K cost savings, 4X cycle time reduction).• Closed Accounts Receivable Improvement Six Sigma project (benefit of $1M cash flow improvement).• Led Money Mapping exercise to identify and prioritize cost projects ($3M in cost savings projects identified).• Closed 5 Green Belt projects (benefits of $250K cost savings), mentored and trained 45 Green Belts.• Received 3M award for contribution to innovation and excellence for creating new training for Green Belts.

St Paul, Mn, Us

• Used Six Sigma tools to exceed division’s digitization requirements, increased electronic information by 60%.• Served as lead for business implementation of new corporate technical knowledge management system.• Led implementation of new tools for routing, collaboration, e-training, and project management.

St Paul, Mn, Us

• Managed communications and public relations activities for global 3M Automotive OEM customers.• Managed literature and communications assets for all products, created new electronic tools and templates.• Managed $50K branding project and annual budgets of approximately $60K for communications activities.

St Paul, Mn, Us

• Created and implemented company-wide communications plans for approximately 35 IT solutions.• Rationalized 78 IT intranet sites, monthly savings of $75/site in development, hosting and maintenance costs.• Participated on new web design suite implementation team, working on training and documentation.• Managed a two-day corporate expo featuring the full portfolio of IT solutions and compliance processes.

Master Of Business Administration, International Management

Bachelor Of Arts - Ba, Communications And International Studies

Bachelor Of Arts, Communications And International Studies