Alyssa O'Neill Email & Phone Number

San Diego, CA, US

San Mateo, CA, US

San Mateo, CA, US

Designing new eCommerce and dotcom experiences

Palo Alto, CA, US

-Led end to end design of printer front panel, guided app instruction, printer materials, packaging, and research for a home family printer.-Analyzed user sentiment data for new launch of HP+ products to inform design and business decisions for global product launch.-Supported setup interaction workflows and documentation for launch of HP+.

Palo Alto, CA, US

-Baselined the HP Smart app desktop setup experience and identified opportunities to informUI design improvements. -Collaborated with partners and leads to redesign desktop UI based on identified opportunities that resulted in higher ease of use/user confidence. -Established HP account’s password design information hierarchy. -Created HP account A/B test.

Palo Alto, CA, US

• User Experience Analyst on HP's Print Software Solutions Division that conducts research for the Smart app, Out of Box Experience, Ink Services, and Learning Products teams
• Worked on 24 research studies. Developed test plans, conducted, and analyzed results for a variety of moderated usability studies, remote usability studies, surveys, card sorting tests, and ethnographies
• Led multiple rounds of usability testing for the Smart app feature 'Smart Tasks' shown at CES 2019
• Helped establish the first Out of Box Experience Framework informed by qualitative research
• Propagated user research practices across four design teams. Helped create and define research processes and artifacts
• Prepared and presented research reports for design teams and executive audiences

Palo Alto, CA, US

• Designer on Services and Supplies Team ensuring that millions of users who interact with HP's portfolio of ink services have the best possible user experience
• Created user flows, prototypes, and testing designs for the first full deployment of Amazon Dash Replenishment. Worked to ensure HP’s auto-replenish integration with Amazon, BestBuy, OfficeDepot, and Staples is a.
• Utilized customer analytics to drive redesign of responsive ecommerce website SureSupply. The redesign hit all experience/business goals, and increased revenue by ~$200K within the first 23 days of a partial launch
• Developed detailed prototypes to communicate ideas effectively for every SureSupply use case to win over key stakeholders
• Collaborated with product owners, a design agency, development and marketing teams. Delivered prototypes for user testing
• Designed UX upgrades for HP Instant Ink responsive enrollment flow based on user feedback

El Segundo, CA, US

• Collaborated with product design team responsible for interaction design and UI for DirecTV's next generation mobile platform in-app remote control
• Led user-need analysis and research with customers. Conducted user interviews, surveys, and customer drop-ins. Evaluated current in-app remote competitors in areas such as functionality, hierarchy, and navigation
• Created user flows and prototypes for testing. Tested prototype iterations and gathered user feedback.
• Created UI using Sketch and motion design using Principle for final prototypes
• Redesigned the UX for the Device Integration Extension team for DirecTV’s Samsung Gear S3 app
• Created a research audit of smart watch competitors and evaluated their current designs

• Worked as UX Designer at Aqua Design Innovations, a startup company that delivered hydroponic aquariums for consumer
• Designed the Company’s first mobile app. This included defining the vision of the mobile platform integrations with their products
• Led research/competitive analysis to identify pain points and design goals. Developed personas for current customer base
• Created user flows and tested prototypes. Synthesized user feedback to create a final design.
• Delivered and documented final design specifications for developers, including interaction flows and final UI

• Redesigned and maintained UCSD’s main student newspaper
• Conducted user interviews and designed user surveys
• Created new information architecture and visual design for the website. All design was informed by user testing and competitive analysis

La Jolla, CA, US

• Worked under Dr. Boyle for a Usability and Information Architecture undergraduate course
• Managed the collaborative design process for student design teams from need-finding to high-fidelity prototypes
• Critiqued and graded student deliverables and presentations
• Helped created materials/lesson plans for teaching core UCD design principles

• Researcher on development team for a educational kids app
• Recruited participants and led user testing sessions
• Identified design strategies and synthesized findings from usability testing in a user-testing report

• Assisted with experimental design, data collection, and data analysis
• Analyzed trends of space-time working memory and assisted in creation of scripts using R

• Part of a team of students to launch and market Onmyblock at the University of California at San Diego (UCSD).
• Researched real estate in San Diego and provided input for creating an Onmyblock application relevant for UCSD.
• Spearheaded a number of programs for marketing and promoting Onmyblock at UCSD.
• Created marketing materials and social media pages.
• Made numerous presentations about Onmyblock to a variety of student groups.
• Tracked results of marketing efforts.

• Founded art business that produces markets and sells notecards, and framed wall art based on my own art. Business also includes creating custom paintings and drawings on a commission basis
• A share of profits is donated to a Stanford University Cancer Research Foundation. Customers include Wind on Water Communications

Palo Alto, California, US

• Worked as an intern for the Stanford Art for Health Program
• Worked with art therapists to administer art therapy to hospital in-patients of Stanford Medical Center
• Made hospital rounds, and worked with patients on customized art projects aimed to help the healing process and overall well-being of the patients

Bachelor Of Science (B.S.), Cognitive Science Specializing In Human Computer Interaction

Education record