Visual Media Specialist
Current-Refine brand identity through consistent and quality design-Redesigning and updating previous materials-Use Adobe Illustrator, InDesign, and Photoshop for digital and print content creation and design-Designing graphics for video-Filming video footage, video scripting, and video editing with Premiere Pro-Animation & Motion graphic creation with After Effects-Support the marketing team in organizing various projects-Contribute marketing ideas, efforts, feedback to various projects-Assist in B2B and B2C marketing strategy-Fulfilling any client design needs that we are contracted to work on-Social media management-Use of Hootsuite for content scheduling-Frequently composing and posting content on social media, setting goals of social presence, developing new social media strategies, organizing, and executing them-Develop and manage social campaigns-Analyze social media insights and developing strategies to improve outcome-Represent CESA 2 and CESA Purchasing at conventions and conferences-Order marketing materials-Fulfilled in-house printing needs-Communicate directly with clients and develop trusting relationships.-Communicate with internal staff and districts to ensure any marketing and design needs are met and to ensure they have the resources to represent CESA 2 in the most professional light-Work collaboratively with internal staff to develop marketing strategies-Communicate with districts to gather content for social campaigns-Photograph staff's professional headshots
