Alyssa Moore Email & Phone Number

Creating and managing integrated marcom campaigns (Communication, PR, Media, Digital Marketing, Social Media) to drive audience acquisition and engagement at Cisco's Marquee Global Events. Contracting through Channel Impact at Cisco.

Austin, Texas, United States

Eko Creative offers comprehensive and a la carte marketing, communication, consulting and branding services to help companies of all sizes achieve their marketing objectives. Through Eko Creative, I collaborate with business owners and marketing departments to implement innovative marketing initiatives, set communications and engagement strategies and develop marketing/communication plans. Major offerings for clients • Comprehensive marketing collaboration and coaching. • Tailored marketing strategy, marketing operational strategy, brand management. • Strategic internal and external communication planning, creation and implementation. • Multi-channel marketing and advertising strategy and implementation. • Website design and launch including: content creation, SEO, photography, layout and analytics. • Marketing collateral and branding materials for web, social media and print. • Graphic design and presentation materials for PowerPoint, Google Slides and print. • Social media and enhanced digital marketing efforts, including strategy, monitoring, analytics and policy development. • Content marketing strategy development, editorial calendar creation and content curation and writing. • Project manage external contracts with design studios or marketing partners to meet the client needs.Clients Include: Xinova, Better Choice Builders, IV Invention Development Fund, Cultured Algae, Keon Research, Swizznet, Hosting Enterprises, Bronte Pet Minding, Daniel R Kraft Real Estate, Language on Vacation

Contracting through Crawford Group - A workforce provider exclusively for marketers.

Organic SEO and Content Marketing

Remote

Background and Responsibilities: Xinova’s an innovation company seeking to solve R&D challenges for companies through its network of innovators. At Xinova, I direct marketing and communication efforts, both internal and external, with a focus on three audiences - the innovators (engineers, technologists, and scientists), our customers (R&D leaders and product teams), and our employees based globally. Major Achievements: * Planning and execution of marketing and comms strategy, including incorporation of stakeholder feedback and budget planning.* Innovator Comms - educating, recruiting, and engaging network members, including implementation of global outreach strategies. Campaigns required synthesizing complex, highly scientific content into narratives easily understood by all audiences. Responsible for reporting outcomes, writing/sourcing content tailored to an international scientific audience and delivering high-quality communications and training materials. Innovator email campaigns resulted in a 19-28% open rate on new innovator leads and a consistent 48-60% open rate w/existing innovators. * Customer Engagement - supporting sales through automated email campaigns, collateral design and creation, digital content & events. * Internal Communications - directed the employee newsletter and led change management communications related to roll-out of new technology and office changes, updates or processes. * Creating and executing communications schedule and strategy. * Graphic Design - promoting a vibrant brand through photography and design across collateral, digital and print.* Led the redesign of Xinova.com. Redefining product offerings and SEO landing pages resulted in 50% inbound lead increase and ranking in the top 1-2 spots in Google search. * Launched employee advocacy platform to extend company social reach.* Directed, managed and facilitated all video/photography projects.* Event Management - tradeshows, internal/external events.

Sydney, Australia

Director of Marketing, responsible for the overarching marketing program and brand management, including external communications, multi-channel marketing, brand awareness and development and the creation of all College collateral. Responsible to develop, deploy and analyze the College marketing strategy. Major achievements: • Identified and executed new regional NSW marketing strategy that led to 50% increase in response and application to the boarding program from regional communities. • Launched a highly successful and updated new website. Responsible for setting strategic intent, project management, planning, design guidance and collaboration with external web team, multi-department stakeholder management, content development and writing, site flow and all content updates. • Launched social media and enhanced digital marketing efforts, including monitoring, analytics, editorial calendar and internal policy. • Fostered productive partnerships with parents, community and business partners to generate ongoing networking and relationship development opportunities. • Introduced an enhanced and comprehensive branding effort (digital and print) across College departments. Directed photo and video shoots to enrich the College image and support new branding efforts. • Graphic design, content creation and production of PowerPoint presentations and pitch decks, advertising collateral, annual report, yearbook, prospectus, and other key College collateral pieces.

Gold Coast, Queensland & Sydney, New South Wales, Australia

Strategic Advisor to CEO in new business strategies and development. Identify new business opportunities and develop execution and implementation tactics. Foster global partnerships and community engagement.Conduct research into the use of company products, foster R&D efforts designed to guide product enhancement and develop avenues to authentically market the emerging product line and identify new business opportunities. Advance the strategies for continuing professional development training via webinars and workshops.Assist in various e-publishing efforts as needed.

Sydney Australia

Business development to generate revenue. Drive email marketing campaigns, including contact management, design and execution and social media marketing efforts. Undertake efforts to expand customer base from the established Australian market into the US. Follow leads generated through sales efforts with conference calls and product demonstration in an effort to engage new customers.

Gold Coast, Queensland, Australia

Planned, developed and executed digital marketing efforts, including: company website content, mobile app development, announcements and alerts, client forum, travel destination portal, resort directory and personalized client travel offers. Sourced, created and/or directed compelling and creative marketing content for various media and communication outlets including: company website, Facebook, mobile app, news/events blog and RSS feed, MyStory blog and client facing notices. Project Manager (print/online publications): managed deadlines/internal communications, collaborated closely with creative teams, liaised with and managed multiple internal and external stakeholders, gathered content and edited for accuracy.

Redmond, Washington, Usa

Responsible for strategic external/internal communication initiatives and PR efforts supporting two of WVOs consumer brands, CLUB WYNDHAM® and WorldMark by Wyndham.Liaised with senior leaders from within the Hospitality, Sales and Marketing, Sales Operations and Product Development teams to shape company messaging, provide communications counsel and comprehensive support, develop presentations and implement communications initiatives.Cultivated and maintained a strong network of business and owner (customer) relationships to develop and source engaging internal and external news content in a variety of formats for publication in all company publications and social media outlets. Pursued, tracked and responded to media opportunities and inquiries in a timely, professional manner to obtain and promote positive publicity.Managed and delivered crisis communications to an internal and external audience.Contributed to planning and execution of high profile Annual Meeting event as well as quarterly team events.

Redmond, Washington, Usa

Responsible for strategic owner (customer) facing communication initiatives which supported the WorldMark by Wyndham consumer brand. Reviewed and approved all customer-facing content, developed and maintained document library and aligned owner communications with current brand standards.Created, authored and edited articles, advertisements and promotional pieces for print, e-mail and web publications, proofing for accuracy and ensuring consistency with legal guidelines and requirements.Assistant Editor and occasional Travel Writer (see 'Publications' below) for the monthly Destinations Magazine (6 print and 5 online) for the US client base (readership of +250,000). Responsible for editing, sourcing or authoring content, liaising and collaborating with stakeholders, leading editorial meetings and managing deadlines across multiple departments. Drove efforts involved in launching the first online publication.Secured and managed client stories, testimonials and owner facing content. Developed a searchable SharePoint library of content, testimonials and images.Assisted in the planning and execution of high profile Annual Meeting and other internal events.

Redmond, Washington, Usa

Managed the international/US travel and event program for WorldMark by Wyndham's consumer brand. Responsibilities included all aspects of event production from conception to event/travel/tour execution including: programming, contract negotiation, marketing, collateral creation, follow-up surveys and budget/revenue analysis. Events/travel marketed to client base of +250,000 and ranged from 5 to +1,000 attendees. Developed annual calendar of themed events and travel tours based on customer demographics and appeal, including negotiating contracts within the US and abroad, managing budgets to achieve revenue goals, scheduling and logistics to meet deadlines.Created written, e-mail/web advertisements, proofed promotional pieces and maintained a continued evaluation and analysis of events and marketing programs to determine and increase effectiveness.Award winning event host, passionate about exceeding guest expectations and capable of catering to client needs in US domestic and international destinations. Proven public speaker, motivator, and presenter for various audiences and agesKey Achievements:* Recognized as ARDA National finalist for “Owner/Customer Relations Manager Award” - 2007* Technically savvy key member in the development, testing and implementation of online purchasing management system.

Beijing City, China

Responsible for managing and planning school events, cultural activities and celebrations designed to increase enrolment and drive community support for the school.Recruit, supervise and train high quality program staff, assisting in the development of new skills, techniques and understandings.Built successful relationships within the international community to provide volunteers and programs for students within the school while directing the after school activities program

Kent & Seattle, Washington, Usa

Also employed from Aug 2003 - Aug 2004, periodically with Seattle School District to presentFaculty supervisor for the outdoor adventure club providing supervision, mentoring and resources for students. Worked to empower students in planning and fundraising for outdoor activities. Directed, supervised, and assisted in creating wide scale school events such as assemblies, school dances, fundraisers, meetings and staff celebrations.Wrote and received several grants designed to promote technology into the curriculum.

Mba, Business Administration, International Business, Marketing, Strategy And Sustainability, Graduated With A 6.80 Or "Distinction" - The Us Equivalent Is An "A"

An MBA program focused on social, financial and environmental approaches that lead to responsible leadership and sustainable business.

Essam - Certificate Of Advanced Management, European Summer School Of Advanced Management

European Summer School of Advanced Management, Aarhus, Denmark A top management program focused on global business, sustainability.

Ba, Education

Activities and Societies: Lifestyle Advisor Activities Director - Buchanan Towers Dormitory