Alyssa Moskowitz Email & Phone Number

Santa Monica, California, United States

Santa Monica, California, United States

Santa Monica, Ca

Santa Monica, Ca

• Developed creative strategy for launch of La-Z-Boy “Urban Attitudes” line and conducted accompanying cultural analysis to stimulate creative development• Conducted competitive analysis, category best practices research, and over 100 in-field interviews to develop creative strategy and initial functionality recommendation for upcoming ampm mobile app• Crafted Delano Las Vegas immersion day and brainstorm for launch period marketing tactics and on-property programming

• Created target personas for DIRECTV based on quantitative segmentation data and qualitative findings used by multiple client departments for marketing and product development purposes• Helped construct competitive positioning presentation and immersion for DIRECTV clients to clarify and complement quantitative research findings • Developed specific strategies for microtargets to promote anti-smoking sentiment based on primary and secondary research for California Tobacco Control Porgram

• Made recommendations for marketing, on-property programming, and proprietary employee education program based on cultural audit of “resort” culture for Mandalay Bay• Assisted with market landscape and strategy development and presentation for Mirage and El Pollo Loco new business pitches• Participated in all aspects of focus groups including: methodology and screener formulation, selection of markets, discussion guide creation, projective exercise development, topline/debrief construction, and administrative tasks

• Facilitated sweepstakes among influential family travel bloggers and created proposal to recruit participants• Researched and created presentations on internet trends to introduce agency team members and clients• Prepared reports from Google Analytics data for Visit San Antonio website and specific promotional campaigns• Coordinated a Social Media Immersion day for new client to introduce emerging online media and best practices• Conducted outreach to digital influencers to help agency gain leads for new business and followed up with prospects• Managed Twitter, Facebook, and overall social media presence for San Antonio CVB• Created Scope of Work, budget, and contract documents for various campaigns• Created relationships with client contacts and handled day to day coordination of campaigns with agency staff

• Created 2009-2010 Trend Report containing macro trends, examples, and future projections• Compiled research and examples on the personalization and customization trend for HTC new business pitch• Provided research and insights for a deck on the greening of supermarkets and reusable bag use for Fresh & Easy• Monitored blogs daily for interesting thoughtstarters and provided findings to Planning department• Coordinated focus groups and assisted with various tasks including taking notes and signing in participants• Researched HDTV infiltration statistics for DirectTV to guide campaign focus and objectives

• Conducted secondary lifestyle research on sub-target for San Antonio CVB and related search results on Google• Made flight and geographic targeting recommendations for SEM campaign based on Google Analytics and site data• Researched and wrote blog posts on various social media topics for agency blog• Prepared research findings and PowerPoint slides for client pitches and presentations

• Aided in the implementation of guerrilla marketing programs to attract new business• Developed links for SEO and increased Google ranking for key search terms from second page to top five • Created and published compelling blog posts to drive business to the site and garner link bait• Helped provide support to new customers through phone campaign to explain benefits and features of website• Participated in projects to overcome identified marketing barriers to reaching multiple audiences

• Assisted with copywriting for marketing collateral• Researched and identified marketing barriers for reaching underserved populations• Selected and coordinated orders for promotional products and company awards• Wrote company messaging for new phone tree and hold system

Bs, Advertising

Activities and Societies: Texas Advertising Group, Forty Acres Fest

Education record

Activities and Societies: National Honor Society, Aerospace Scholars, Speech and Debate, French Club, Alief Jazz Ballet