Alyssa Moskowitz Email & Phone Number

Santa Monica, California, United States

Santa Monica, California, United States

Santa Monica, CA

Santa Monica, CA

• Developed creative strategy for launch of La-Z-Boy “Urban Attitudes” line and conducted accompanying cultural analysis to stimulate creative development
• Conducted competitive analysis, category best practices research, and over 100 in-field interviews to develop creative strategy and initial functionality recommendation for upcoming ampm mobile app
• Crafted Delano Las Vegas immersion day and brainstorm for launch period marketing tactics and on-property programming

• Created target personas for DIRECTV based on quantitative segmentation data and qualitative findings used by multiple client departments for marketing and product development purposes
• Helped construct competitive positioning presentation and immersion for DIRECTV clients to clarify and complement quantitative research findings
• Developed specific strategies for microtargets to promote anti-smoking sentiment based on primary and secondary research for California Tobacco Control Porgram

• Made recommendations for marketing, on-property programming, and proprietary employee education program based on cultural audit of “resort” culture for Mandalay Bay
• Assisted with market landscape and strategy development and presentation for Mirage and El Pollo Loco new business pitches
• Participated in all aspects of focus groups including: methodology and screener formulation, selection of markets, discussion guide creation, projective exercise development, topline/debrief construction, and.

• Facilitated sweepstakes among influential family travel bloggers and created proposal to recruit participants
• Researched and created presentations on internet trends to introduce agency team members and clients
• Prepared reports from Google Analytics data for Visit San Antonio website and specific promotional campaigns
• Coordinated a Social Media Immersion day for new client to introduce emerging online media and best practices
• Conducted outreach to digital influencers to help agency gain leads for new business and followed up with prospects
• Managed Twitter, Facebook, and overall social media presence for San Antonio CVB

• Created 2009-2010 Trend Report containing macro trends, examples, and future projections
• Compiled research and examples on the personalization and customization trend for HTC new business pitch
• Provided research and insights for a deck on the greening of supermarkets and reusable bag use for Fresh & Easy
• Monitored blogs daily for interesting thoughtstarters and provided findings to Planning department
• Coordinated focus groups and assisted with various tasks including taking notes and signing in participants
• Researched HDTV infiltration statistics for DirectTV to guide campaign focus and objectives

• Conducted secondary lifestyle research on sub-target for San Antonio CVB and related search results on Google
• Made flight and geographic targeting recommendations for SEM campaign based on Google Analytics and site data
• Researched and wrote blog posts on various social media topics for agency blog
• Prepared research findings and PowerPoint slides for client pitches and presentations

• Aided in the implementation of guerrilla marketing programs to attract new business
• Developed links for SEO and increased Google ranking for key search terms from second page to top five
• Created and published compelling blog posts to drive business to the site and garner link bait
• Helped provide support to new customers through phone campaign to explain benefits and features of website
• Participated in projects to overcome identified marketing barriers to reaching multiple audiences

• Assisted with copywriting for marketing collateral
• Researched and identified marketing barriers for reaching underserved populations
• Selected and coordinated orders for promotional products and company awards
• Wrote company messaging for new phone tree and hold system

Bs, Advertising

Activities and Societies: Texas Advertising Group, Forty Acres Fest

Education record

Activities and Societies: National Honor Society, Aerospace Scholars, Speech and Debate, French Club, Alief Jazz Ballet