Alyssa Reyes Email & Phone Number

Product Development: Develop ladies’ garments for the flagship brand of the company -- Penshoppe; Monitor and control progress of orders in all key stages, oversee development of new product lines, research new technologies and provide design directions to ensure styles are commercially viable. Vendor Relations: Manage vendors by supervising status of orders, analyze vendor capability and negotiate price and delivery timelines to achieve best terms; Ensure product quality standards are met at all times, as well as, guarantee on-time delivery of material groups assigned. • Merchandising: Purchase and price merchandise for stores in a competitive approach, aligned cost of goods with targets provided and had an active involvement in assortment planning and manage budget control. Evaluate and analyze sales performance of merchandise and provides strategies and action plans to boost further sales. Achieved triple-digit growth for the material group handled from date of assignment. Marketing: Assisted in product launches and achieved successful endorser campaigns, increased sales by creating additional selling points to current products such as special hangtags and packaging capsule collections; Up-to-date knowledge of market trends and products expected to be in demand

Public Relations: Utilized digital marketing platforms to augment traditional advertising methods; in charge of managing relationships with media personalities, bloggers, celebrities and customers. Events: Helped organize press launches, product launches and other marketing events; was involved in all aspects from originating theme concepts to coordinating logistics, and selecting suppliers. Developed and designed accompanying materials and collaterals to promote events. Sales & Promotions: Was involved in the decision-making process of product bundling and packaging techniques especially gifts-with-purchase (GWP) sales promotions, as well as collated and analyzed the sales of each EL counters.

Bachelor Of Arts (B.A.), Major In European Studies

Activities and Societies: Fund Management Departmental Brand Ambassador for the Ateneo Management Economics Organization 2013-present.

Primary And Secondary