Alyssa Thomas Email & Phone Number

Completed an intensive 8-week professional development program, conducting 28 interviews and delivering multiple group presentations. Strengthened skills in professional etiquette, analytical thinking, problem-solving, and collaboration.

• Analyze social media engagement metrics to evaluate the effectiveness of publicity and marketing strategies, generating actionable insights that improved campaign performance, resulting in over 30K profile views per month• Created and maintained a content calendar in collaboration with the graphics chairholder, leveraging data trends to optimize posting schedules and boost visibility across multiple platforms, resulting in increased audience engagement

• Schedule and manage weekly meetings for a sorority chapter of 15+ members, maintaining a 95% attendance rate• Uphold accurate, organized records of meeting minutes, attendance, and chapter roster through bi-weekly Excel documentation procedures and audits, leading to a 100% compliance rate with national sorority regulations

• Managed cross-functional communication with other chairholders to create captivating graphics and flyers, strategically allocated budget resources, and procured materials to host 3 enriching cultural events a year • Collaborated with various Asian-interest and multicultural campus organizations to promote diversity and execute community bond-building events, resulting in 100+ attendees per year and strengthened community relationships

• Coached 15 members in mastering 3 national stroll dances, focusing on teamwork and precision to represent Kappa Phi Lambda with excellence at local events• Provided leadership as a Reveal Coordinator, mentoring and guiding new members of the sorority through their new member process transition • Communicated with organizations within NC State to successfully plan and host an event with 80+ attendees to reveal new members of the sorority

• Identify and pursue 10+ potential business opportunities to drive revenue growth for brands, including product placement and launches, paid media, experiential/event marketing, UGC, beta testing, and campus ambassadorships• Coordinate with 3 Growth Managers to create 5+ scopes of work, creative briefs, and strategy decks for high-profile clientele. Maintain clear, timely cross-functional collaboration and communication for successful campaign execution• Analyze trends, customer behavior, and competitor strategies and consult clients about their Generation Z market development plans. Simplify client decision-making by providing practical insights based on KPIs and data storytelling

• Reduced order wait times by 25% by implementing team communication strategies and active listening, ensuring all orders were created correctly for 100+ customers per shift and enhancing service quality and customer satisfaction• Administer 50+ transactions per hour and 150+ accurate payments per shift through proactive time management and priority multitasking while maintaining a high level of accuracy and attention to detail in a fast-paced environment

• Achieved 10 million+ views, 2.5 million+ likes, and 60K+ followers by creating engaging niche content on Japanese stuffed animals and trinkets• Utilize data analytics to stay ahead of trends, understand audience preferences, and adjust strategies for maximum reach and engagement• Successfully execute ongoing brand partnerships with MINISO, POP MART, Divoom, Here.fm, StationeryPal, securing monetary sponsorships through targeted promotional content aimed at boosting brand visibility

• Direct campus tours for 80+ groups of prospective students and their families annually. Provide comprehensive insights into university academic programs and campus life, serving as a liaison between attendees and university departments• Lead presentations on university history and culture with 75+ prospects per month, increasing their interest in attending NC State. Further university initiatives with 70 other student ambassadors to retain and attract bright prospects

• Analyzed A&F's global brand portfolio and customer landscape to drive strategic insights• Participated in a hands-on case study, translating customer insights into actionable strategies using quantitative and qualitative data• Collaborated with cross-functional teams to understand and leverage customer data for business decisions

• Conducted comprehensive content auditing and competitive market research to evaluate 10 high-potential creators, using data-driven analysis. Assessed engagement KPIs, audience demographics, and trends via YouTube and Instagram• Identified 5 central themes and 15 actionable recommendations via individual consulting engagement presentation; highlighted opportunities to improve innovative marketing strategies and further brand outreach within music industry• Drafted 10 personalized email copies to send to social media influencers, intending to build long-term partnerships

• Worked with children in groups of 10, set and assisted in a dynamic range of S.T.E.A.M. activities, gym games, and educational activities to further critical thinking, learning development, and creativity skills in children• Effectively mediated disputes, provided constructive feedback, and enhanced conflict resolution skills with clients

Business Administration, Business Analytics Concentration, Data Science & Chinese Studies Minors

Activities and Societies: Alpha Kappa Psi Professional Business Fraternity, Kappa Phi Lambda Sorority, Inc. (Secretary, Publicity Chair.

High School Diploma

Activities and Societies: National Honor Society, BETA Club, Cheerleading, Feminist Club Vice President, Academic Booster RecognitionSumma.