Alyssa Murphy Email & Phone Number

Chicago, Il, Us

Irvine, Ca, Us

Irvine, Ca, Us

It’s our mission at Huckleberry to make life-changing sleep support and solutions available to every family, so kids and their parents can thrive and flourish. Huckleberry is known for SweetSpot, our like-magic nap time predictor, which tells parents that tired-but-not-overtired window to put their little to sleep, along with our personalized sleep plans—for the parent that wants a deeper level of sleep support. I’m responsible for marketing and communication across the customer lifecycle, supporting our parents with education and app guidance via email / push / in-app messaging channels.• Lead end-to-end Lifecycle Marketing, from strategy conception to execution and measurement• Lead multiple mass promotional marketing campaigns per year to drive purchase conversion to our app subscriptions• Build new and optimize existing lifecycle marketing touchpoints, including educational, product-oriented, and conversion messages, with a high level of advanced segmentation to drive personalization across all aspects of our users' journey• Build omni-channel user journeys spanning email and in-app messaging• Collaborate across a talented cross-functional team to bring new Huckleberry strategies to life in the Lifecycle / Content Marketing verticals• Maintain the health and performance of our channels, ensuring strong list management and delivery metrics, as well as serve as a point-of-contact for the organization on Braze implementation and best practices• Lead strategy and implementation of web conversion touchpoints, including promotional units across the Huckleberry blog, aiming to drive prospect app installs and customer conversion to paid memberships• Develop and manage web experiments across blog content to drive consistent lifts in conversion and a constant learning cycle• Develop and manage multiple simultaneous LCM experiments to drive lifts in unique open rates, unique click-through rates, and overall engagement

Riverwoods, Il, Us

• Led a newly-formed Marketing team to implement the Bank’s first customer lifecycle marketing strategies• Developed new customer welcome journeys across email and onsite channels to drive profitable customer behavior and engagement within the first 45 days of the customer lifecycle• Developed a new marketing personalization model strategy to serve offers and messages with the highest propensity for conversion in order to increase customer engagement• Partnered with Content team to integrate blog content into direct marketing channels in order to drive a more cohesive, cross-channel experience and enhanced customer education

Riverwoods, Il, Us

• Launched the Customer Experience Value Stream, Discover’s first cross-functional team focused on prioritizing and delivering transformational employee and customer experiences• Guided a group of company leaders across the organization to set vision, North Star goals, and a new operating model• Led cross-functional product development to introduce 5 break-through customer experiences to set the roadmap for early innovation and value delivery

Riverwoods, Il, Us

• Developed and managed an integrated content/SEO/SEM strategy, crafting dozens of content assets and paid search campaigns to prevent $3MM+ in credit card balances from charging off in the first year• Led strategic development of inaugural texting and statement messaging campaigns; starter campaigns estimated to help prevent $20MM and $17MM in charge-offs respectively• Launched new web landing pages in support of SEO/SEM strategies to drive a holistic digital experience, driving 40% lift in site engagement

Riverwoods, Il, Us

• Developed and managed Discover’s first SEO content strategy targeting our delinquent customer segment, leading to an estimated $1.5M in incremental repayments• Partnered with Discover Card teams to develop hundreds of digital content assets, including articles, infographics, and videos, to drive a 500K annual increase in incremental organic traffic YOY

Riverwoods, Il, Us

• Launched and managed Discover Global Network’s inaugural B2B sponsored content strategy, responsible for crafting content for top industry publications to drive brand awareness and new business partnerships• Deployed a coordinated social media and content strategy in support of key conferences, including Money20/20 and TRANSACT

Riverwoods, Il, Us

• Developed media strategies that delivered millions of impressions for key sponsorships such as The Discover Orange Bowl, and promoting flagship products such as the Discover it card and free FICO Scores• Launched Discover’s first Blogger/Influencer Program partnering with 10 top parenting bloggers, delivering 60M+ impressions and 20K+ positive conversations on behalf of Discover.

Editor in Chief // 2010-12In this two-year Editor in Chief role, I oversaw all aspects of production of the Illinois State University independent newspaper, including hiring and training editorial staff, producing a daily opinions column, liaising with advertising staff to maintain alignment on business progress, and developing forward-looking strategies and guidelines for the organization.News Editor // 2009As News Editor, I was responsible for leading assignments to reporters, editing and enhancing news articles, typesetting the daily news section, and conducting periodic training of staff members.News Reporter // 2008As News Reporter, I gained experience covering beats in politics/government, science, technology, health, campus events, and trending newsworthy topic areas.