Brands: L’Oreal Paris, Maybelline, Garnier, essie, Thayers, Carol’s Daughter, Dark & Lovely, NYX Professional Makeup

• Leads organic social, paid content and influencer strategy for GarnierUSA across all categories (skin care, hair care and hair color)• Responsible for the growth and management of direct reports Manager, Social/Influencer & Assistant Manager, Social Media• Leads cause marketing executions across social & digital for charitable partners and brand mission (greener beauty/sustainability)• Manages creative briefing and direction for talent, experts and celebrity partners including Drew Barrymore and Mandy Moore• Works directly with agency partners including PR, Influencer, Media, Creative and Production• Strategized and executed total brand #OneGreenStep campaign across owned, partner platforms & media properties (R29 & Spotify)• Leads comms reporting and implements strategy shifts from findings (DBPI, Social, Influencer, Comms recaps)• Executed new visual identity and content strategy to elevate brand look & feel and highlight DE&I, sustainability & efficacy• Onboarded new content and influencer agencies to foster brand growth and launch TikTok Always On content creator program• Leads partnership with legal/claims to ensure accurate representation of products and sustainability commitments across all comms• Oversees content production streams both internally and externally including creation of new assets and localization of DMI assets• Partners with the DMI as largest market on total brand campaigns, test & learn programs and to provide examples for other markets• Oversees comms strategy and project management for retailer exclusives, key retailer moments and total brand tentpoles• Manages owned boosting fund for GUSA channels and creator-led paid content buys across Meta, Pinterest & TikTok

• Leads the largest Content & Community department in the agency globally with 13 social media managers• Ensures best-in-class work across social strategy, organic content, community management, influencer & brand partnerships• Revitalized department structure, procedures and scoping mechanism• Launched newsroom-style daily culture meeting to increase big ideas and culturally relevant content• Increased the YOY retained business by 20% and created two new team roles• Manages portfolio of 20 Unilever brands across Food & Refreshment (Magnum Ice Cream, Breyers, Good Humor, Popsicle, Klondike, Pukka, Hellmann’s, Knorr) and Beauty & Personal Care (Vaseline, Degree, Suave, Ponds, TRESemme, Love Beauty and Planet, MELE Skincare, St. Ives, Caress, Simple, Nexxus, Refresh)• Work across departments to develop brand campaigns, KPIs include awareness, engagement, rebranding and crisis management

Day One Agency - Served as project manager for ShopAmex holiday gift guide initiative to increase revenue for small businesses-Carefully selected like-minded small business partners with big growth potential -Developed digital strategy for both American Express’ owned channels and merchant partners The Movement Cooperative -Crafted influencer strategies for three non-profit clients ahead of the 2020 election with voter registration as the chief KPI-Established strategic processes and procedures for the firm and trained staff on influencer marketing best practices- Lead client relationships and management Devito/Verdi -Co-lead the ‘Stop the Spread’ influencer campaign for clients Governor Cuomo and Partnership for NYC-Ideated and executed campaign strategy, outreach and reporting-Managed the positioning of the integrated results (digital, broadcast, OOH, social media and influencer) - Executed research and presentation development for new business efforts in the retail, cannabis, higher ed and healthcare

• Served as influencer strategy client lead across the American Express Travel co-brand portfolio - Marriott, Hilton and Delta• Managed growth strategies for the American Express digital strategy team by identifying opportunities for thought leadership, capability enhancement and increasing productivity • Led strategy for influencer campaigns including social platform selection, boosting recommendations, talent casting, story arc development, budget and scope • Provided final review for all social content • Advised clients on celebrity talent strategy including partner selection and development of social content • Led a team of associate and digital strategists and ensured their growth/development • Crafted strategies for and participated in new business pitches

• Developed the social media and influencer strategy for Lexus lifestyle initiatives across culinary, travel, entertainment and sports • Led the formation of the influencer practice for Team One, securing first-ever scope in 2018 and increased the scope by 35% in 2019• Crafted monthly social media content calendar across Facebook, Twitter and Instagram • Facilitated and managed yearly communications budget• Created all social media KPIs, reports and recaps and shifted strategies based on data • Responsible for development of messaging, talking points, Q&A and press releases for lifestyle initiatives • Pitched local & national media and secured placements – most notable golf.com and Virginia Living • Supervised Account Executives and Assistant Account Executives • Contributed to strategy and onsite management of Fashion Week event highlighting the John Elliott x Lexus partnership

• Led social media strategy for five CPG clients (TruMoo, DairyPure, Mayfield Ice Cream, Humankind and Buzz + Bloom Honey) and assisted on additional accounts including Coca-Cola, Wyndham Rewards and Barefoot Wine • Managed over $300,000 in paid social media and $100,000 in influencer budgets• Oversaw paid influencer programs from search to execution and spearheaded the contracting process for Hunter Digital department• Orchestrated photo and video shoots to create social and traditional media assets • Executed both paid (boosted posts and dark ads) and organic social campaigns• Crafted strategies for and participated in new business pitches

Alyssa Explores is a travel blog focused on destination profiles and travel tips. • Designed blog website• Maintain website and update with content daily• Photograph destinations and events• Create blog content• Upload and manage banner ads from Google AdSense

• Effectively maintained 14 professional interest section’s individual social media accounts (Facebook, Twitter, Linkedin, Google+)• Managed 110 chapters throughout the U.S. and ensure they are meeting the goals set out by PRSA national• Grew social communities via active conversations and relevant industry content•Tracked data and analytics via social platforms• Developed social media reports quarterly for the section council and PRSA board• Lead the launch and maintenance of social media accounts and campaigns• Curated blog content for PRSA blogs• Created visual content and copy for section social accounts and website• Managed social media marketing promotion for 5 yearly section conferences• Prepared targeted lists of influencers and prospects• Pitched content topics and strategic placement of pieces written by Section Leaders• Updated, created, and maintained webpages for each section• Trained section leadership on social media tactics, best practices, and analytics• Member of the internal taskforce to update and redesign the PRSA Website

• Assisted in the overall management of seven yearly events for brands across the Oil & Gas, Aerospace, and Medical markets• Managed all conferences logistics including scheduling team Travel, F&B and AV orders• Created sponsorship timelines and ensured contracts were fulfilled in their entirety• Designed brand signage, PowerPoint templates, and website content• Developed email marketing campaigns to increase conference attendance and promote headquarters hotel• Updated and created content on event website• Prepared market research on industry issues and key players• Recruited and managed conference speakers and presentations both pre-event and onsite

• Acted as primary representative between the press and society• Served as public relations lead, oversaw media messaging, talking points, Q&A and press releases • Recruited and managed 50 volunteers• Managed social presence of the society across all platforms (Twitter, Linkedin, Facebook, Instagram)• Created and executed social media campaign for the SAA Annual Meeting• Developed press releases, press kits, and both the preliminary and final Annual Meeting programs• Handled logistics for Annual Meeting including guest lists, member registration, reception invitations, vendors, and awards• Worked hands on with Marketing Manager to develop and carry out marketing plans for the society and Annual meeting• Served as staff liaison to the Media Relations Committee and maintained press list• Drafted and executed email and traditional mail marketing campaigns