Alyssa Neff Email & Phone Number

Downers Grove, Illinois, United States

Strategic Planning:o Develop and implement channel marketing strategies specific to showroom environments.o Align showroom marketing plans with overall business objectives and sales targets.Campaign Management:o Plan, execute, and analyze marketing campaigns and promotions to attract customers to showrooms.o Coordinate with the marketing team to develop creative content and materials for campaigns. Partnership Management:o Establish and maintain strong relationships with showroom partners and retailers.o Negotiate and manage co-marketing agreements and promotional activities.Sales Support:o Work closely with the sales team to support showroom sales initiatives.o Provide training and support to showroom staff on marketing strategies and product knowledge.Market Analysis:o Conduct market research to identify trends, competitor activities, and customer preferences.o Analyze sales data and customer feedback to measure the effectiveness of marketing efforts.Brand Management:o Ensure brand consistency and adherence to brand guidelines in all showroom marketing activities.o Develop and implement merchandising strategies to enhance brand visibility in showrooms.Budget Management:o Manage the showroom marketing budget, ensuring optimal allocation of resources.o Monitor and report on the return on investment (ROI) of marketing activities.Customer Experience:o Focus on enhancing the overall customer experience within showrooms.o Implement customer feedback mechanisms to continually improve showroom offerings.

United States

• Strategize and execute omnichannel marketing campaigns across global product lines, encompassing PR (public relations), influencer partnerships, CSR (corporate social responsibility), and brand portfolio management.• Share media insights, consumer intel, and design trends that enable product teams to improve roadmaps and go-to-market strategies.• Implement media buying strategy of $5 million dollars, campaign creation, optimization and rigorous testing strategy for full-funnel, multi-platform marketing strategies aligned to business priorities and KPI targets.• Lead coordinated efforts to generate media coverage and cultivate strong relationships with reporters, editors and influencers; serve as the primary point of contact for media inquiries.• Create and drive print advertising strategy, planning and buying various forms of media with direct partners, inclusive of added value content to align with and support other marketing and communications activities.

Downers Grove, Illinois, United States

• Builds and facilitates relationships with the media and outside contacts, interfacing with professionalism and efficiency• Research and gather information for press releases, media alerts, biographical information, and other written material as assigned. • Support the creation of new content; assist with adapting, improving, updating, and optimizing existing web content to enhance user experience and SEO; identify strategies to improve user experience.• Coordinate event logistics for media tours, influencer events, and miscellaneous events.• Build and manage strong relationships with agency partners. Assist in managing correspondence and project status.

Downers Grove, Illinois, United States

• Managing Marketing Budget • Overseeing Promotional Merchandise• Coordinating & Assisting with key marketing programs• Managing Media Library• Ratings & Reviews Support• Regional Advertising

Oak Brook

• Provides support as it relates to the department’s growth needs; including support with acquisitions/partnerships, product/channel strategies and other highly confidential information • Anticipates manager/department needs and prepares materials and information necessary for conferences, meetings, business trips, and onboarding of new team members • Coordinate travel arrangements including airfare, lodging, car, and provides detailed trip itineraries. Maintains and organizes calendar schedules, meetings, departmental events including food & beverages, setup/clean up, etc. • Maintains various records, including media library, literature inventories, mailing/customer lists and partnership contracts using excel and SharePoint. • Organized and worked with various customers to host collaborative meetings

Oak Brook Il

• Efficiently serves as first point of customer contact in person and via phone• Manages and maintains front door security procedures • Remains familiar with all company products and services as well as departments and employees to be as knowledgeable as possible for the customers and visitors• Assists accounting in daily inputs in the system• Supports various staff in different departments with daily tasks• Updates facilities documentation as needed

Bachelor'S Degree, Organizational Leadership

High School Diploma

Associate Of Arts (Aa), Child Development