Alyssa Nojman Email & Phone Number

Jersey City, New Jersey, United States

Toronto, Ontario, Canada

Led strategic cross-functional initiatives and projects for Chief Financial Officer. Provided leadership and a holistic view of projects working across all levels of the organization, especially Executive Management.•Program Delivery Lead for the Major Home Fashion digital transformation program providing strategic leadership for a large cross-functional team. -Oversaw the end-to-end project management activities, including project reporting, project planning, issue/risk identification and tracking, scope management, estimation, and relationship management. -Acted as interim Product Manager gathering requirements, creating process maps, and defining the end-state processes with stakeholders that would define the technical solution. -Aligned the Program Steering Committee (SteerCo) on the Minimum Viable Products (MVPs). Defined and prioritized Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs). -Chaired SteerCo meetings and provided program updates. Identified, tracked, socialized, and mitigated risks through the development of contingency plans.•Led yearly strategic planning for Finance Organization, identifying cross-functional interdependencies, and ultimately synthesizing with other department’s plans and prioritizing projects.•Spearheaded initiatives for individual Executive Committee (EC) members that were integral to the overall corporate strategy.•Managed two high-priority/highly sensitive corporate development private equity projects for the EC and Senior Leadership of Hudson’s Bay Company (HBC). Navigated and liaised between internal and external stakeholders, focusing on legal, compliance, risk, and operational issues.

Toronto, Ontario, Canada

Led strategic cross-functional initiatives and projects for Chief Financial Officer. Provided leadership and a holistic view of projects working across all levels of the organization.•Business Project Manager for multiple simultaneous technical projects that impacted the Finance organization in the separation of The Bay and Hudson’s Bay. Provided Senior Leadership with status updates, escalated priority issues with recommended solutions, and effectively removed roadblocks to guarantee tight timelines were achieved.•Project Delivery Lead/Program Manager responsible for the successful integration of Neo Financial as the new co-branded credit card provider into The Bay with an aggressive 3-month timeline. -Provided feedback in contract review and negotiations as a subject matter expert to ensure The Bay’s requirements and expectations were met. -Outlined and defined the project intent and key business requirements. Liaised between The Bay and Neo to align intentions. Prioritized the goals and objectives so that all stakeholders agreed on MVPs. -Defined and implemented the governing rules for the partnership. Led the SteerCo meetings between The Bay and Neo leadership at the start of the relationship to ensure the program operated successfully. -Piloted the Capital One credit portfolio winddown. Liaised between The Bay and Capital One to ensure all necessary operational, technical, marketing, and legal initiatives were accomplished for closing the credit portfolio.•Advanced the development of over 300 Operating Servicing Agreements outlining the standard business processes and practices for how two Portfolio Companies (The Bay and Hudson’s Bay) would support each other as separate entities moving forward as related but distinct corporate entities. -Facilitated and tracked the documentation, negotiation, and sign-off on the terms of each agreement with all members of The Bay and Hudson’s Bay EC and HBC Senior Leadership within 4 months.

New York, New York

Strategic design and development of loyalty programs; update existing or new multi-tiered tender neutral or tender-specific program structures and value propositions utilizing analytics and customer insights.•Strategic design, development, and optimization of loyalty programs for the subsidiaries of HBC, including an enterprise-wide loyalty program concept. -Identified industry trends through competitive assessments and collaborated with CRM and Insights teams to utilize analytics and customer insights to identify and determine key strategies, enhancements, and marketing initiatives to achieve long-term sales, revenue, acquisitions, and engagement goals. -Optimized existing and developed new multi-tiered tender neutral or tender-specific program structures and value propositions. -Managed multiple RFPs and led the vendor review process. Reviewed proposals with Technology to determine the appropriate partner and solution. •Program Delivery Lead/Project Owner for a $4MM joint Business and Technology project. Successfully migrated the Hudson’s Bay Rewards loyalty program (Program), including customer data, program structure, and rules. -Worked cross-functionally to Identify the business requirements and ensured the technical solution delivered the business benefits. -Delivered an all-channel seamless customer experience with enhanced technology to allow for a consistent path to purchase and personalized marketing capabilities to drive incremental customer engagement and loyalty.•Designed and developed a new tender-neutral loyalty program for Lord & Taylor. Business Owner for the implementation of a new third-party loyalty technical solution. Senior Leadership ultimately descoped the project because of changes in corporate-wide strategy.•Successfully relaunched the Lord & Taylor Rewards tender-specific loyalty program utilizing current technology with an updated value proposition and marketing initiatives.

New York, New York, United States

•Managed best-in-class retail credit program for Lord & Taylor. Responsibilities included the development of yearly goals for credit applications and credit sales for the Lord & Taylor stores; created and distributed weekly business reports and executive summaries; delivered key actionable insights and go-forward strategy recommendations.•Successfully launched and managed the Lord & Taylor Awards tender-specific loyalty program.•Developed multiple customer retention-focused marketing programs for Lord & Taylor to increase customer engagement, incremental visits, and increased spend; resulting in a 45.2% credit blend/penetration in 2016.•Partnered with CRM to identify and define customer segments for credit & loyalty marketing campaigns.•Direct report of Credit & Gift Card Manager; indirect reports included Credit Provider Regional Client Development team (3 members).

Greater New York City Area

•Successfully converted the Lord & Taylor portfolio from Synchrony Financial (formerly GE Retail Capital Bank) to Capital One in June 2015 as the Intent/Operations and Marketing Lead.•Operations/Marketing point person on a task force to expand and develop a multi-tiered tender-neutral loyalty program for Lord & Taylor in partnership with The Priority Group and Continuum Innovations.•Designed multiple customer retention-focused marketing programs for Lord & Taylor to increase customer engagement, drive incremental visits, and increase spend.•Developed yearly goals for credit applications, credit sales, blend/penetration, and gift card sales for Lord & Taylor (50 full-line stores) and Hudson’s Bay (90 full-line stores) in partnership with Finance.•Evangelized the importance of credit on Store profit and loss statements resulting in an increased awareness of credit in the Store Associate population, an increase in credit applications, and a best-in-class credit penetration for the year.•Created store support programs to drive Associate engagement: in-store contests, initiatives, reports, and increased credit partner Regional Client Development support.•Worked with the Stores team and credit partner Regional Client Development team to train, develop and motivate Store Managers and Associates to execute the planned goals for credit and gift cards.•Managed Lord & Taylor’s gift card business and developed multiple B2C new gift card initiatives to grow sales and brand awareness, resulting in $105.8MM in sales in 2014.•Developed a new inventory tracking and distribution system with the new Lord & Taylor Gift Card vendor, Teraco.•Lead operations/marketing team member of a multi-banner initiative to launch a reciprocal discount program for all Hudson’s Bay Company banners.•Two direct reports: Credit & Gift Card Coordinator, and Analyst.

Greater New York City Area

•Partnered with Synchrony Financial (formally GE Retail Capital Bank) to develop and launch a best-customer credit program for top credit customers.•Designed multiple customer retention-focused marketing programs for Lord & Taylor to increase customer engagement, drive incremental visits, and increase spend.•Worked with the Stores team and credit partner Field Sales team to train, develop and motivate Store Managers and Associates to execute the planned goals for cred•Created store support programs to drive Associate engagement: in-store contests, initiatives, reports, and increased credit partner Regional Client Development support.•Grew Credit sales/blend and acquisition for Lord & Taylor by working with Financial Partners and the Store’s Executive Team. •Evangelized the importance of credit on Store profit and loss statements resulting in an increased awareness of credit in the Store Associate population.• Developed yearly goals for credit applications, credit sales, blend/penetration, and gift card sales for Lord & Taylor (full-line & outlet stores).•Designed and delivered weekly business reports for Stores, and executive summaries for a quarterly Senior Management meeting, delivering key actionable insights and go-forward strategy recommendations.•Collaborated with the CRM team to analyze the results of credit programs.•Launched multiple new gift card initiatives with third-party vendors to grow sales and brand awareness.•Production liaison for packaging; collaborated with procurement, purchasing, and marketing department on all initiatives.•Headed the 5th Avenue Flagship store re-launch initiative - managed a multi-functional group whose goal was to drive awareness and buzz of new store and sales.•One direct report, Coordinator of Credit & Gift Cards.

Greater New York City Area

•Manage company-wide marketing calendars, including promotional offers and sale events for the season.•Work with CRM to conduct marketing studies and prepare reports for senior management, with recaps of previous seasons sales events profitability and effectiveness.•Ensure that store operations and training receive direct mail pieces. Work with store operations and price management to make sure stores can execute upcoming sale events.•Ensure all sale offers and versions of direct mail pieces are accurate.•Responsible for all production aspects of all packaging and gift cards for the company.•Responsible for all direct mail production aspects of Public Relations Fundraising day events.•Responsible for Sales Promotion special projects.

Greater New York City Area

•Liaison between Advertising Agency and Cosmetic/Fragrances Division for all direct mail collateral.•Lead training sessions for Executive Trainees in the Buying Division on the workflow process of the Creative Services and Production departments.•Created an inventory system on a shared drive to tracked merchandise utilized for marketing, insured that it was correct and returned to the Buyers in a timely manner.•Production Coordinator for direct mail collateral.•Created and updated postmortem templates for the Marketing department for each direct mail catalog along with a summary sheet to highlight significant issues for review with management.•Revised a merchant charge form to keep track of the Cosmetic/Fragrance Divisional charges.•Updated advertising ad requisitions for all divisions to include pertinent information that was previously missing to eliminate questions and discrepancies.

Greater New York City Area

•Took customer phone orders for commodity trades, placed trades with the broker and confirmed fulfilled trades with the customer.•Verified and reconciled broker trades on the commodity exchange computer database.•Reconciled trading issues with clearing houses and other brokers.•Provided real-time market updates to customers.•Allocated and transferred completed commodity trades to customer accounts.