• Assist with implementing the annual recruitment strategy for Sheetz store operations and corporate positions by highlighting company culture and career opportunities, which includes traditional advertising and digital marketing • Handles quarterly marketing performance reviews for corporate functions • Executes the employer-branding plan including video creation, career site material and other key branding messaging• Develop the @Sheetzjobs social media strategy including identifying appropriate social media platforms, objectives, and content• Work with job board vendors to finalize marketing tactics • Itemize job advertising billing

• Formatted and managed the sending of all external electronic communications and posted communication-related content to the firm's web site • Ensured that all communications meet their send deadline• Used the firm's CRM to segment audiences and tailor toward the alert/event that was being sent out• Assisted in editing the Consumer Financial Services group's weekly podcast• Produced a webinar monthly

• Provided assistance to Account Executives and Account Managers insuring continued progress of client workflow including miscellaneous tasks such as collecting data/results, emails, shipping etc. • Maintained client files including client correspondence, approvals, digital assets, competitive and industry trends • Ensured all projects proceed according to deadline and budget• Proofread copy, verifying that all work completes the agency approval process • Coordinated agendas, conference reports, estimates/proposals and prepare account service team for client presentations

• Managed @SheetzJobs Twitter, Instagram and company LinkedIn page• Developed social media calendars using Sprout Social that included copy, images and videos • Created content using the Adobe Suite and Canva to post on all platforms• Assisted with implementing the Talent Acquisition recruitment strategy for Sheetz, which included digital marketing by highlighting company culture and career opportunities• Oversaw company's Indeed and Glassdoor websites and responded to employee reviews timely and accordingly• Explored trends on former and current employees' positive and negative feedback across all job boards and built out reports displaying those findings

• Served as Penn State brand ambassador for the hundreds of thousands of students, parents, fans, alumni and more who visit • Delivered the store’s high standard of customer service with every transaction• Performed business management tasks to meet profitability goals

• Produced an 18-person student-run weekly newscast that airs in 29 PA counties • Shot, edited, wrote and voiced multiple stories that aired on our Friday weekly newscasts

• Served as a member on a team to help create a campaign for Ocean Spray that presented against other universities in New York City• Led the campaign team in developing strategies for the PR and promotion of the Ocean Spray brand

• Served as the inter-organization liaison and helped facilitate events for the 50+ person club • Assisted the president with delegating executive board tasks and working with academic advisors and alumni to plan yearly calendar

• Former lead coverage person for the Penn State cross country and track & field teams for GoPSUsports.com • Wrote over 50 feature stories and event recaps on a two-hour deadline

• Served on the planning team for this start-up sports conference that helps students launch their sports business careers• Led the marketing targeting both student attendees and potential event sponsors

• Designed a PowerPoint presentation to re-brand the state of Arizona that was presented to thegovernor of the state, Doug Ducey• Developed new research and marketing strategies for clients such as Scottsdale Weight LossCenter and Pet Club

• Performed on-air radio broadcasts covering community, sports and business events• Organized and covered community events of 1,000+ people as the face of B94.5 as a form of outreach and promotion• Led a team of interns to implement social media strategy for the station