Alyssa Patterson-Lapierre Email & Phone Number

Toronto, Ontario, Canada

Managing the Maternal & Newborn, Laerdal Global Health and Software & Data portfolios as a Product Marketing Manager. Supporting partners such as TruCorp, AAP, Limbs & Things, and SonoSim.

Toronto, Ontario, Canada

• Accountable for driving market activities to acquire and maintain customers and reach revenue goals• Develop and maintain relationships with collaborative partners as required for the successful development and implementation of product solutions.• Development and execution of the local launch plan for assigned portfolio and setting launch objectives and key results (OKRs).• Provide marketing support for solutions required in Hospital, Pre-Hospital, EMS, Military and Pro-Ed Market segment.• High level of collaboration and partnership with the Distributor Sales Leadership & Managers with the overall mindset of -steward of the business- focused on driving market share, maximizing revenue and margin and leading cross functional activities to support overarching category strategy.• Provide direction to distributors for marketing Laerdal via email campaigns, catalogs, websites, banner ads, etc.• Deeply diving into data with reports and dashboards, such as:- Sales data, discounting trends - Market trends and insights - Competitive activity - Marketing campaign performance and effectiveness• Development of marketing assets to support portfolio. This includes but is not limited to:- Sales & Marketing collateral- Sales tools- External/internal training assets• Market consult on assigned Tradeshows and Events.• Provide communication and skills/knowledge training materials for internal team.

Toronto, Ontario, Canada

Achievements & Career Highlights: 2020- Ambassador's Club Winner (120% of Plan)🏆 - Most Impactful Virtual Engagement Award 🥇for the HSL Simulation Webcast- Region of the Year Award🥇 2019- President's Club Winner (124% of Plan)🏆 - Top 3 out of 20 Account Managers (USA & Canada)Laerdal Medical is one of the world’s leading providers of Healthcare Solutions. Laerdal is dedicated to helping save lives. The company serves healthcare providers and educators with products & services for Basic Life Support, Advanced Life Support, Medical Simulation, Airway Management, Immobilization, Patient Care, Self-directed Learning and Medical Education.Using a consultative sales approach to foster and build relationships with the client.Maintain & continue to build relationships with existing as well as future clients. Develop solution-oriented business opportunities in Quebec & Atlantic Canada.Effectively & Efficiently communicate with Client Executives as well as product marketing managers in order to develop & provide an efficient and fitting solution for the client.Responsibilities include:- collaborate as a team to share best practices in simulation & program adoption to improve outcomes & reduce time to impact for Hospitals, Professional Education Institutions, Government, Military & EMS organizations and to help save more lives. - Lead demonstrations & presentations virtually as well as at conferences & simulation networking events.- Making use of administrative tools, such as CRM & Budget analysis tools.- Analyze and execute monthly & revenue reporting, performance metrics, as well as building the funnel of opportunities, forecasting and tracking opportunities along the sales cycle.

Toronto, Ontario, Canadá

Hub Technology Group Inc. Agency is the largest Canadian Authorized Xerox Agent for Business Printers.- Using a consultative-selling approach to build trusted working relationships with executive-level contacts in their client organizations.- Building and executing a strategic business plan that is documented and aligns strategic initiatives to grow Xerox's presence.- Aligning executive sponsors and other Xerox & Hub TGI Resources to the client strategy.- Demonstrate depth of knowledge of Xerox full capabilities with a deep understanding of client's business and IT priorities to maximize mutual beneficial relationship.- Interface with both internal & external industry experts to anticipate clients' needs and facilitate solution development.- Deliver innovative solutions.Specific Sales Achievements:- Qualified for President’s Club wildcard in first month into territory (June 2017 — 117% of plan)- Won Sales Pro of 3rd Quarter 2017: 141% of plan in Q3- 110% of semi-annual plan for 2017- Won Xerox Christmas Comes Early Contest (2nd Tier)

- Aided customers in finding a suitable pair of glasses.- Comprehend vision prescriptions to better educate and up-serve the client.- Informed customers of the store’s pricing model.- Explained ever-changing promotions within the store to customers.- Operated the iPad transactions.- Responded to all customer inquiries.

Royalmount

PMS Canada - Marketing Department- Responsible for implementing a new registration platform for corporate events. - Assisted in fulfilment of logistics in planning events.- Responsible for designing communication pieces (banners, save the dates, ...)- Worked first hand, along with 3 other interns on the PGI United States Market penetration positioning strategy plan (presented in front of BOD, Founder, CEO, PGI executive team, and interested employees)

This particular position consisted of working on a project launch for a community effort in Benin, Africa. I presented my ideas and approaches for the launch (Social Media, Crowd Funding). This company is a non-profit organization and was very different from my previous internship and required quite a different skill set and approach to the market.

Pointe-Claire, Quebec, Canada

Taught individuals with physical disabilities the basic theories and skills of sailing.Performed transfers of sailors into the boats.Contributed to the coaching of the race team, consisting of 4-5 boats on the water at a time.Assisted in the planning and fulfilment of regattas.Managed the Facebook page: adding photos, stories, etc.

Bluestar was a great learning experience. This company is a global distributor of solution-based technologies. This was my first time working in my field of study. On this job, I travelled to a trade show (VARTECH), I recruited vendors via telemarketing, conducted surveys, assisted in the creation of advertisements (Product Guide). I worked with Excel, Photoshop, Word, Access and InDesign. I also performed translations for the website.

Baie D'Urfé

Accepted payments from customers.Informed customers of sales within the store.Operated the cash register and other related transaction tools (OPUS).Responded to customer inquiries and made sure they were satisfied with the service.

Assessed the return/refund process of NFC-enabled phones.Made purchases and returns at the 30 stores in Montreal.Inserted collected data into a spreadsheet on Excel.Remained in constant contact with the project managers, keeping them up to date.

CYA trained instructor (Cansail 1&2). At l'association québecoise de voile adaptée. Accompanied individuals affected by physical disabilities on sailing outings and/or regattas. I taught theoretical and practical notions of sailing. A part of my job was also to execute the transfers of the individuals into the adapted boats (Martin 16).

Dawson College

I helped students who were struggling with the material. Aided them with their homework and studies for the class.

CYA trained instructor (Cansail 1&2). I taught kids, aged between 10 and 16, the basics of sailing techniques, race tactics, sailing theory as well as practical manoeuvres.

I taught kids, aged between 10 and 16, the basics of sailing techniques, race tactics, sailing theory as well as practical manoeuvres.

Executive Mba, Artificial Intelligence

The EMBA program at Sandermoen School of Business covers 10 foundation stage courses, 3 specialty stream courses and 1 capstone.

Certificate, Product Marketing

- Examined different strategies for evaluating the market and determining the value drivers of target customers. - Developed a plan.

Bachelor Of Commerce - Bcomm, Marketing & International Business

Activities and Societies: VP Creative Marketing at John Molson International Business Association Sports Ambassador at Jeux du Commerce.

Dec, Commerce, Graduated On The Honour Roll (85% Or Higher Overall Average)

Activities and Societies: Calculus 1 Tutor Collège d’enseignement général et professionnel (CEGEP) Tutored Calculus 1

High School Diploma, General

Activities and Societies: Played for the Volleyball, Soccer, and Basketball teams Humanitarian trip to Peru (2011) Linguistic trip.