Alyssa Podevin Email & Phone Number

Saskatoon, Saskatchewan, Canada

As the Integrated Marketing Manager for CAA Saskatchewan, my team and I lead the marketing efforts for multiple key business lines, including CAA Travel, CAA Insurance, CAA Car Care, CAA Membership, Westworld Tours, and Regina Battery Depot. My role involves:- Strategic Leadership: Lead a dynamic team of marketing professionals and collaborate with external agencies to achieve business objectives across diverse markets.- Cross-Functional Collaboration: Work closely with business line leaders to translate sales targets into actionable marketing strategies that drive results.- Campaign Development & Execution: Design and implement promotional campaigns that align with organizational goals, leveraging both internal resources and external partnerships.- Market Segmentation & Audience Insight: Collaborate with the Strategy team and national stakeholders to ensure marketing initiatives are tailored to specific audience segments.- Stakeholder Management: Build and maintain strong relationships with senior leadership, ensuring alignment on objectives and managing expectations effectively.- Team Development: Mentor and coach team members, fostering a high-performance culture and maximizing team engagement.- National Representation: Represent Saskatchewan on national task forces and committees, contributing to the broader organizational strategy.- Financial Acumen: Manage budgets with precision, ensuring the efficient allocation of resources to maximize ROI.This role allows me to leverage my expertise in strategic marketing, team leadership, and cross-functional collaboration to drive business growth and brand success.

Regina, Saskatchewan, Canada

Regina

-Coordinating efforts outlined with the client and ensuring clients see success with the product and outcomes are achieved-Acting as a trusted adviser for our clients and taking a consultative approach about best practices and advice for client success-Understanding clients business objectives and ensuring the best possible return on customers investment from solutions provided-Understand clients KPI's and build a measurable plan and review with clients on a monthly basis-Focusing on customer experience with the goal of maximizing retention and revenue growth-Answering client questions and requests-Sharing your extensive digital marketing knowledge to help our customers grow their business using sMedia solutions-Creating agendas and follow ups; highlighting key points for performance meetings

Saskatchewan, Canada

Duties involve:-Help Manage a Team Consisting of Graphic Designers, Social Media Strategists, Web Developers, Videographer, ETC.-Assist my Employees with Daily Work Tasks, Inquiries and Questions-Accepting Sponsorship Request-Placing Merchandise Orders-Budgeting Coop Dollars-Vehicle Walk Around Videos-Dealership and Service Department Videos-Voicing Radio Spots-Assisting in Planning and Organizing Events-Booking Radio, Print and Other Forms of Advertisement Monthly-Keeping a Great Relationship with Mangers-Keeping a Great Relationship with Media Reps and Vendors-Keeping a Great Relationship with District Sales Managers on a National Level-Being Efficient, Organized and Handle Lots of Work With a Quick Turnaround Calmly-Monthly Marketing Meetings with Managers From 8 Dealerships-Signing Contracts-Handle Stressful Moments With The Utmost Professionalism-Reporting to the Director of Operations-Reporting to Regional Variable Operations Managers Frequently-Answering and Helping Managers With Inquiries, Concerns and Ideas-Attending a Variety of Tradeshows-Build social media strategy and produce engaging content -Manage implementation, optimization, and performance of campaign activities including authorizations, budgets and spend reports-Ensure that all advertising meets the Manufacturers requirements and submit monthly co-op claims to them-Act as media rep contact and maintain credible, professional relationships with the media vendors

Regina

Diverse array of responsibilities, including:-Proactively evaluating and accepting sponsorship requests while strategically placing merchandise orders to meet demand.-Skillfully budgeting coop dollars for optimal utilization, ensuring efficient allocation.-Creating engaging content, including vehicle walk-around videos, dealership and service department videos, and distinctive radio spots.-Meticulously planning and organizing events, while coordinating monthly radio, print, and other advertising activities.-Building and maintaining excellent relationships with managers, media reps, and vendors, fostering a collaborative network.-Demonstrating efficiency, organization, and composure under tight deadlines, handling monthly marketing meetings with managers from eight dealerships.-Expertly negotiating and signing contracts, ensuring seamless operations and compliance.-Providing regular reports to the Marketing Manager and frequent updates to Regional Variable Operations Managers.-Actively participating in tradeshows, representing the Dilawri Regina Street Team.-Leading the formulation and execution of a robust social media strategy, contributing to the overall marketing strategy.-Managing end-to-end implementation, optimization, and performance tracking of campaigns.-Ensuring advertising compliance with Manufacturers' requirements and submitting monthly co-op claims.-Serving as the primary media representative contact, maintaining credible and professional relationships.-Posting open job positions on various hiring sites (Saskjobs, Indeed, etc.).-Passionate about achieving marketing excellence, I thrive in fast-paced environments, delivering top-tier results with creativity, precision, and professionalism.

Regina, Saskatchewan

Weekly vehicle reviews, blog post, video car tours and video car descriptions, video editing, analytics, website audits, creating new content for customers to read, vehicle description webpages, press releases

Moose Jaw, Sask

Hosting, attending events in the city, getting and writting news stories for radio and online, video production, filming stories

Lethbridge

Making public service announcements, thanking sponsors, memorizing team rosters, working with referees, play by plays, pumping up and interacting with fans

Regina, Sask

Taking payments, selling Pats products, promoting the WHL Pats team, training new employees, keeping the store clean and organized

Gravelbourg, Sask

Cleaned tanning bed, Cleaned shelves & floors, helped customers, sold products, taking payments, answering the phone, taking appointments.

Communication Arts In Broadcast Journalism, Radio, Television, And Digital Communication

Activities and Societies: -Kodiak Athletics Game Day Sports Announcer -Future Students Tour Guide -CRLC The Kodiak Radio Host (Campus.

Bachelor Of Fine Arts, Film Acting

High School, 8-12

Activities and Societies: Volleyball, Track&Field, Badminton, basketball, SRC, S.A.D.D, Yearbook,Drama, Curling and Dance