Led end-to-end website redesigns, boosting brand visibility and increasing user engagement by 20%Conducted SEO audits that delivered actionable insights, improving keyword performance and driving a 50% increase in site trafficDesigned wireframes and developed CMS strategies that aligned teams, streamlining project workflows and enabling efficient buildsPartnered with local businesses and startups to design marketing campaigns fostering brand growth and strengthening community

Hired as the first internal marketing hire in 15 years of operations Integrated cross-departmental workflows, streamlining operations across sales, creative, development, and paid media teamsManaged an agency website redesign and editorial calendar Consulted on brand strategy and implemented content frameworks, ensuring alignment with company values and initiativesPartnered with the COO to revamp internal marketing efforts and shape company culture post COVID-19 pandemic

Served on the agency leadership team for hiring and new business effortsAchieved 400% business growth in website services, driving the agency’s inclusion in the Inc. 5000 fastest-growing companies listLead architect of digital ecosystem for Hartford HealthCare from 2014 - 2021 across company-wide public and private websitesLed the design and development of healthcare websites, becoming a Webby Award Honoree in the healthcare trackStrategist of website redesign projects with a 1% - 3% bounce rateManaged cross-functional teams during COVID-19, delivering rapid development projects across multiple healthcare stakeholdersImplemented agile and waterfall processes, improving project timelines and client satisfaction

My college job of scooping ice cream after class quickly turned into a night manager position. I built relationships with the owner to understand his approach to B2C and B2B marketing while refining my own customer service and team management skills. This real-life business experience allowed me to apply my Visual Communications education to contribute ideas for store marketing and team culture. • The Big O - Outstanding Operator of the Year Award in 2009 • Built return business and customer loyalty with nut free and gluten free cake options• Offered catering to private parties, schools, and businesses • Worked with schools to offer fundraiser nights where teachers scooped • Organized community trash clean-up days