Alyssa Albright Email & Phone Number

Reading, Pennsylvania Area

Reading, Pennsylvania Area

Reading, Pennsylvania Area

Reading, Pennsylvania Area

Pen Argyl, Pa

Responsibilities Included:Utilized web-based software to list items on multiple internet commerce sites.Managed listings and inventory data via Channel Advisor.Entered new inventory data in spreadsheets for posting online, including:•Creation of new product SKUs•Product variation information•Pricing •Product attributesCreated item descriptions including HTML coding.Resolved all product listing errors and issues.Edited product images in Photoshop to maximize listing exposure and customer interest.

Allentown, Pa

Responsibilities Included:Developed a successful business plan for senior management to include company re-brand; marketing, advertising and public relations strategy and execution; Operations and HR; Finance and Accounting. Hired and managed 10 employees.Managed client relations with focus on improved customer satisfaction and retention.Redesigned company billing system; managed payroll and accounts payable functions. Designed and maintained company website and social media. Created, managed and executed marketing, PR and advertising campaigns to increase brand recognition and media awareness; oversee media coverage; manage and select advertising outlets. Established and promoted new Massage Therapy & Group Fitness department and services.Developed and managed BE Cares corporate charity, manage promotion fundraising, training and participating in a nationally-recognized event (MS City to Shore Ride).

Responsibilities included: Developing and implementing a marketing plan designed to maximize sales for all PSSC sport leagues and events.Utilizing grass roots promotional strategies to reach individual and group clientele.Working closely with all PSSC management to successfully implement all marketing strategies.Developing extensive corporate, alumni and association contact lists and strategies to initiate their involvement in PSSC.Coordinating league promotions and sponsor bar associations for all PSSC sport leagues with a focus on gaining customer retention and showing appreciation for involvement.Assisting in the development and production of new or improved promotional and marketing materials.Optimizing and managing website and all social networking sites daily to increase client awareness and drive new clientele to PSSC leagues. (Increased the above networks viewership significantly and aided in the creation of a more user friendly approach.)

Responsibilities included:Assisting senior account executives in daily tasks.Media outreach.Creating, editing and distributing press releases, media pitches, news alerts, and press kits.Daily meetings with clients to discuss current projects and upcoming events.Fashion write-ups for magazines, newspapers, and television broadcasts.Clipping and documentation of client occurrences in all media outlets.Event planning (all aspects).Guest list preparation, invitation, and RSVP count.

Responsibilities included:Creating/designing and updating Fall and Spring 24-page catalogues.Assist in planning a fundraiser gala at Knowlton Mansion.Assist in developing and implementing an effective marketing plan/budget.Meet with account executives of the printing company.Communicate with mailing houses.Communicate with media outlets regarding upcoming fundraisers, classes, and events.

Responsibilities included: Creating/designing, updating, and submitting advertisements to local publications.Meeting and communicating with advertising directors of publications.Creating and updating spreadsheets.Planning and implementing projects (i.e. Make-A-Wish Fundraiser and Big Brother Big Sister Bowling Event).Designing brochures, flyers, and other marketing tools for trade shows and other company events.

Strategic and Organizational Communications Department (STOC); Responsibilities included:Assisting the department chair, office supervisor, and professors/adjuncts of the department.Various office projects for the department.Assisting and interacting with students in the department (i.e. questions, concerns, advising).