Alyssa Raiola Email & Phone Number

- Own the delivery of exceptional product experiences - responsible for overall design, quality, success and goal fulfillment across all product disciplines (Web, Mobile, AR/VR, AI)- Help define and drive the long-term product design vision for the agency, aligning with market trends and company goals- Lead internal process for product design and delivery (e.g. Figma documentation process and structure, launch plans, sprint styles, component library definition and format)- Establish, performs and/or manages the necessary stages of experience design on projects (i.e. research, user journeys, ux design, ui design, client feedback, user testing) - Determines priority features with attention to budgets, timelines and business goals- Partners closely with engineering and quality assurance team members on all aspects of product delivery - ensuring clear roadmap to achieve product vision

Minneapolis, Minnesota, United States

- Oversaw the interaction and visual experience of the product experience - Functioned as a lead UX designer on key projects and clients- Provided consultation to peers for answers to difficult problems, or to check the feasibility of a solutions- Utilized and advocated for the use of data informed decision making centered around the user- Managed, educated and guided the UX/UI designers

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

- Thought leader in people-first, channel-agnostic communications planning (audience development, connections plan and approach) to support clients’ business objectives- Delivered creative experiences to solve problems by connecting all user touch points- Served as a bridge between project goals to media, strategy, creative and engineering- Provided analysis of research, and distilling data and insights into briefs, strategies, and presentations that tell stories that engineering, creative and media partners can actualize- Mentored junior team members and managed their workload

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

• Lead Analyst and Digital Strategist on behalf of multiple clients• Collaborate with multiple departments including; Account Management, PR, Developers, Interactive Producers and Interactive Designers• Provide regular insight driven analytics reports to high level executives• Determine key performance indicators and goals based on client business objectives• Develop detailed tracking plans • Consult for internal teams on development and execution of social media campaigns, large scale site builds and regular site updates based on previous results and strategic insights• Partner with clients on editorial planning process and recommendations • Provide social listening insights and strategic consultation to new business teams• Establish agency social media best practices• Institute best practices for paid social components including Facebook Ads, Facebook Boosts and Pinterest Promoted Pins

Greater Minneapolis-St. Paul Area

Minneapolis, Mn

Greater Minneapolis-St. Paul Area

• Acted as lead project manager on the Outrun 5k/10k & Wellness Expo• Developed integrated marketing and communications plan• Designed branding materials (brochures, posters, t-shirts)• Collaborated with management and developed a new program extension

St. Paul, Mn

• Created and edited images for advertising research via Adobe Photoshop• Created, reviewed and edited surveys via Qualtrics• Conducted extensive research for studies regarding multi-cultural advertising• Analyzed research data and prepared reports

Afton, Mn

• Created and designed fliers, logos and information cards• Promoted Afton Art in the Park 2010 and 2011, Afton May Fair 2011 with press releases and informative communication strategies• Coordinated corporate social media • Planned and executed Afton Art in the Park 2010 and 2011, Afton May Fair 2011

• Developed creative strategies and displays to sell product• Prepared merchandise and signage in Women’s, Young Men’s, Juniors, and Kids departments• Followed detailed retail merchandising plan to ensure accurate placement and execution of mannequins and signage• Sent detailed reports directly to corporate headquarters• Worked with a variety of store employees while representing the brand to consumers• Lead Merchandiser for select store within the Twin Cities

Bachelor Of Arts (Ba), Marketing, Communications & Journalism, Graduated

Activities and Societies: NSAC Member AdFed Member

Education record