Alyssa Campbell Email & Phone Number

Costco - Bay Area, Northwest, Business Delivery

Raley’s, Save Mart Companies, Bashas

Manage P&L across the Morning Foods Business Unit.

Managed P&L across five categories for Albertsons NorCal +$20M revenue/+$15M net sales/+$8M profit. Delivered headquarter budget objectives through best in class category and consumer insights and strategic business planning. Collaborated with cross-functional partners (Commercial Strategy, Finance, Supply Chain, Trade Strategy) to drive P&L, forecast accuracy, consumption and shelving objectives.Achievements:Successfully transitioned the account from DSD to warehouse go-to-market strategy, while holding shelf space flat. Improved facings on top Cracker items to reduce out of stocks and improve pack out; result: +2.1% dollar sales L26wks Implemented Pringles Gravity racks including +5 items. Delisted 2 competitive items; result: +16.3% dollar sales YTDExecuted Rice Krispie Treat pillar with +4 items; result: +46% dollar sales L13wks. Combated accounts clean-aisle display policy through negotiation of higher count display vehicles for lobby placement. First small-format Albertsons division to implement retail display-surveys; result: +$0.3M incremental GSV. Improved trade efficiencies through in depth promotional analysis; result: +25pts ROI, AUP +$0.20 L26wks.

Greater Denver Area

Acted as a strategic support role for Albertsons account totaling +$190M revenue/+$145M net sales. Responsible for volume forecasting, trade and revenue budgets, and annual planning process. Identified strategic pricing, promotion, & mix opportunities via brand, P&L and promotional ROI analysis. Collaborated with headquarter Business Unit and acted as liaison for Albertsons team to lead execution of Customer Business Plan and strategic brand pillars.Achievements:Assisted in pitching 2017 headquarter Stakes-Day for team; result: +$2M in incremental funding across programs for shopper marketing, ecommerce, and Albertsons key eventsCollaborated with Customer Marketing to create +8 small-format pre-packed promotional shippers; result: fully incremental display vehicles for small format stores across the country. Owned transition of Pringles acquisition across all Albertsons divisions which included P&L deep dive and improvement through ROI analysis: result: +22 pts avg. ROI across divisions Ensured execution of 2017 JBP process; result: Pringles Loud Innovation sell-in at all 11 divisions and participation in Alberton's key eventsOwned pre-analysis and strategy of Kellogg participation of Albertsons key events (Monopoly, Anniversary Sale, Stock Up Sale, Summer Rewards). Acted as interim Key Account Executive for Denver and Intermountain division. Maintained P&L and built 1H 2017 promotional plan to exceed topline budget while maintaining trade spend2016 team result: +2.2% NSV (vs. budget), +2.4% NSV (vs. YA).

Walnut Creek, Ca

Managed volume forecasting and annual TPM planning process for Albertsons and West Grocery accounts. Collaborated with Sales Team to improve ROI and Key Performance Indicator metrics.Achievements:Leveraged consumption data (Nielsen) to interpret Kellogg's business indicators of shipments, assortment, merchandising, pricing and share. Provided account executives with analysis, presentations and strategic proposals to present to customer and sell in promotional plans. Analyzed shipment and consumption trends and provided revenue and trade projections for monthly Integrated Business Planning (IBP) forecasts; result: +/- 1.5% accuracy.

Acted as a support role to the Sales Planning, Account Executives, and Execution teams in tool development, post promotion analysis and forecast improvement.Achievements:Created price comparison tool to identify division retail pricing opportunities vs. competition. Analyzed and developed report to identify upward/downward trending stores by sales on a week, period and year ranking to highlight opportunities for Kellogg retail reps.