Alyssa Rosenthal Email & Phone Number

Indianapolis, In, Us

• Develop a multi-platform content and marketing strategy for the eMerge Americas Conference + Expo to build brand awareness, increase registration by over 10% annually, and generate 3X more inbound leads through diverse marketing channels• Lead design and development for sustainable projects that support the evolution of eMerge as a brand, including a website redesign, annual brand design refreshes, and innovative, targeted ad campaigns

• Lead the development and implementation of time and cost efficient processes, such as sponsorship fulfillment tracking, form submissions, and integrations between existing programs• Build a relationship and rapport with operations and marketing specialists and vendors to communicate effectively eMerge’s strategy and goals

Washington D.C. Metro Area

• Design unique, customized storage solutions based on customer input and vision using 3D CAD programming• Manage at all stages of the project and coordinate with clients and internal team to guarantee the California Closets Experience

Washington D.C. Metro Area

• Design and scale marketing communication plans and email campaigns for upcoming events and sales efforts• Create and operate all financial reporting including profit and loss statements and revenue and expense forecasting • Manage all aspects of digital and partnership sales, including selling, ad scheduling and account management• Source CRM, build Salesforce system for accurate revenue reporting and train company to utilize the new tool• Develop and manage company-wide contracting and invoicing processes

Washington, District Of Columbia

• Assist company in acquiring business through strategic marketing campaigns and Salesforce development and management• Creation of sales techniques, lead generation efforts and production of sales marketing materials and campaigns• Facilitate company-wide trainings on sales tactics, lead development, and Salesforce usage• Generate weekly revenue reports and analyze historical data to establish projections and goals

Washington D.C. Metro Area

• Consult and manage a sales pipeline of universities and non-profits in seven states and on two continents on ad buys• Pitch 10-20 new business prospects weekly for both The Chronicle of Higher Education and The Chronicle of Philanthropy using the Sandler sales technique• Support marketing efforts and initiatives by editing communications campaigns and providing feedback on sales documents

• Manage and assist 300-400 companies through the sales cycle by negotiating and educating potential clients on the advantages of online marketing.• Support the sales team by generating a high volume of outbound sales calls and communications to a variety of local business owners daily in order to close over 50 accounts monthly.

• Assist start-up in acquiring new clients and leads for their social media listening platform through sales, business development strategies, and Salesforce reconfiguration.

• Support the sales team in increasing the Consumer Electronics Show to over 2 million square feet by selling exhibit space at the show and managing communication with over 300 exhibitors.• Design communications plans in order to more effectively and cohesively bolster satisfaction with customer service while presenting necessary information.

Washington D.C. Metro Area

• Communicate with press officers regarding the inquiries of over 50 incoming press calls daily.• Compile over 20 articles for press clips regarding various topics daily in order to assess media and public concerns.• Assist Attorney General Holder’s press secretary in analyzing, researching, and vetting 5-15 speaking engagements, interviews, and other events weekly.• Attend and compose meeting notes for a weekly conference call with all DOJ components.• Prepare and aid in the recruitment and selection of the fall intern class.

Washington D.C. Metro Area

• Generate improvement in students’ papers by developing their writing skills and style, leading to increases in letter grades and incremental changes in writing techniques• Teach students the necessary tools for producing research and analysis, allowing students to improve the quality of completed papers• Provide students with strategies and structures to aid them in composing more comprehensible and appropriately structured papers, such as memorandums, literature reviews, project proposals, and statements of purpose

• Support membership team in upselling over 12 memberships over the course of two days.

Washington D.C. Metro Area

• Supervise and mentor 60 residents to create a culture that promotes academic growth, personal responsibility, and self-exploration• Communicate on a daily basis with supervisor, including floor trends and needs of residents, and facilitate conversations with residents to create a better living environment• Serve as a crisis responder to situations, such as sexual assault, mental health, and roommate conflicts, by resolving emergencies directly and by connecting students with campus resources

Washington D.C. Metro Area

• Compose and promote press releases to inform both the media and the public about the organization’s influence on the Violence Against Women Act• Bolster awareness by marketing the organization and its founder to over 20 news sources and speaking engagements in the past month

Washington D.C. Metro Area

• Coordinated successful fundraising events, such as phone-a-thons and alumni reunions, that brought in contributions ranging from $5 to $500• Completed 30-50 budget sheets daily for all donors and contacts in the GWU Hillel system to better organize for fundraising programs, such as meetings, donation letters, and phone-a-thons

Master Of Arts (M.A.), Media And Public Affairs

Activities and Societies: AIESEC and The GW Hatchet

Bachelor Of Arts (B.A.), Political Communication

Activities and Societies: The GW Hatchet, Mount Vernon Programming Council