Alyssa Rosinski, Mta, Cipp-Us, Cipm Email & Phone Number

Boston, Ma, Us

Washington, United States

Portsmouth, Nh

As Director of Global Channel & Partners, I am responsible for overseeing the recruitment, activation, development and profitability related to domestic and international channel (reseller) partners in order to support revenue growth at the IAPP. In addition, my role has oversight responsibility for the effective scaling, management and success of strategic partner programs. I build and implement the strategy for optimizing sales through channel and am fortunate to manage the Global Channel & Partners team, who is directly responsible for the day-to-day sales and operations. Over the years, I have built trusted relationships with our partners, listened to their feedback, created a program that expands the global footprint of the IAPP and contributes directly to the bottomline.

Portsmouth, Nh

My position at the IAPP involves a breadth of responsibilities, all relating to business development in supporting our initiative for privacy training and certification. I am responsible for developing, negotiating and expanding our partnerships globally, via indirect distribution channels or strategic alliances. I work closely with industry organizations to develop joint offerings and go-to-market initiatives, making sure to deliver key partnership goals for both organizations. This also means working across multiple stakeholder groups and coordinating numerous activities and deliverables to provide exceptional results to our partners. In addition, I proactively seek opportunities to extend partner relationships by expanding existing partnerships or creating additional collaborations.

My current role at Map Your Show (while still doing some advertising sales) is to strategize with our clients on how to price the advertising (both online and print) how to market/promote the product to both exhibitors and attendees and supporting their sales efforts. I conduct Webinars on behalf of our clients, assist sales reps in web demos, create marketing collateral to assist in sales efforts, analyze our clients current advertising and sponsorship programs to see how our product can integrate into these marketing channels and the best pricing based on this. This role gives me an opportunity to collaborate directly with the client and I love it!

I work with exhibitors of all industries to sell them online advertising opportunities, called enhanced listings, on our award-winning interactive, online floor plans. This ranges from banner advertising, flash video, graphic images and more. I also sell print advertising on our trade show print Maps - everything from exclusive Map sponsorships to small business-card sized ads. I have my hand in some of the marketing we do to the exhibitors & I frequently work with our clients to determine our strategy to sell to their exhibitors and how we'll execute this.

Consulting firm specializing in sponsorship sales, exhibit booth sales, national advertising sales and new business development for corporate and non-profit organizations •Provided sales support through research and prospecting for new business development•Identified market-specific industry contacts and networking opportunities•Arranged and executed communication with potential clients to introduce them to the product•Assisted in the creation of promotional copy for marketing campaigns, including personalized letters, e-marketing, and sponsorship packages•Provided executive reports detailing sales experience, challenges faced, key selling points, and suggestions for future sales•Clients included The Map Network, Inc. (now part of Nokia), The Food Marketing Institute, National Defense Industrial Association, and The Autism Society of America

•Planned all Board, Committee and SIA internal meetings; duties included site inspection, budget management, vendor and contract negotiations and supervision of all logistics•Administered and managed meeting space for over 65 companies throughout seven days of SIA annual trade show•Designed, planned, and implemented components of special events through research, vendor management, serving as a liaison between SIA departments and external committees, and conducting final evaluation of events•Managed all trade show sponsorship, including prospecting, sales negotiations, valuation, fulfillment, and evaluation•Oversaw all travel and hotel negotiations for show attendees, including airlines and travel packages

Mta, Event Management

Masters of Tourism Administration (MTA), concentration in Event Management

B.A., Marketing