Alyssa (Sarmiento) Ignacio Email & Phone Number

Campbell, Ca, Us

Austin, Texas, Us

InGenius helps organizations increase agent productivity and earn happier customers with a seamless connection between your business phone system like Genesys, Cisco, or Avaya, and your CRM like Salesforce, Microsoft Dynamics 365, or ServiceNow. As part of Upland Software's Knowledge and Contact Center Management solution suite, we can help you with your contact center goals.At Upland, I manage the full marketing program for InGenius, leveraging partner marketing, email marketing, live event strategies, PPC, and paid media programs. Extended role of managing marketing events across the entire business unit. • Increased YOY marketing qualified leads by 19% for InGenius, optimizing existing programs with new content and piloting new industry publication partnerships.• Collaborating with the partner account team, built new relationships with our existing technology partners, and created new alliances with system integrators. Created net new content and web pages to highlight our technology integrations and launched new campaigns to target specific technology users.• Managed the budget, strategy, execution and follow up process for live events, with tradeshow sponsorship and booth activations, and ABM field and partner marketing events. • Developed targeted outreach campaigns and segmented audiences using Salesforce, 6sense, and ZoomInfo to support sales, customer success, partner account managers, and business development teams for event outreach and outbound campaigns.• Revamped InGenius product page with updated messaging, with feedback from sales, business development, product marketing, and product management.

San Francisco, California, Us

*Acquired by ServiceTitan in 2024*Second marketing hire. Tapped to build a multichannel demand generation program, leveraging paid social media, content syndication, email and webinar marketing, and live event strategies. Allocated a $300K annual demand budget while leading marketing operations.• Increased YOY marketing qualified leads by 78%, achieving 1K leads – 160% of the 600-lead target, partnering with the business development team to optimize marketing lead flow. Leveraged campaign analytics via Salesforce dashboards and Excel/Google Sheets to provide the sales leadership team with actionable insights on progress toward pipeline goals and activities to maximize lead quality and conversions.• Amplified direct demo requests, driving a surge from five demo requests per quarter to 12 demo requests per week by expanding the organization’s digital presence and brand recognition.• Originated marketing automation, attribution tracking, and UTM parameters on website landing pages.• Drove operational agility and prospect generation, leading the implementation of Marketo.• Optimized lead management by co-developing the processes, workflows, and integrations across diverse marketing platforms, including Wordpress, Marketo, and Salesforce.• Launched first monthly prospect email newsletter and automated nurture campaign via Marketo, owning the content and copywriting, audience segmentation, and execution.• Partnered with the Business Development leadership team on a weekly basis, providing messaging, campaign updates and lead flow activity. Created BDR sequence templates on Outreach for inbound programs.• Managed the budget, strategy, execution, and follow-up process for live and virtual events such as hosted webinars, sponsored virtual shows, tradeshow sponsorships and booth activation, and ABM networking dinners. • Contributed an average of $300K to the marketing sourced pipeline per quarter in 2022.

San Francisco, Ca, Us

Rose to progressive leadership positions, assuming a key management role overseeing campaign operations, vendor management, email strategy, and demand generation for large-scale programs and events. Partnered with the business development team and channel owners to align and optimize messaging and lead generation to achieve campaign and event registration goals.• Achieved a 65% increase in YOY event registration via engaging messaging and leading the demand generation workstream regarding new product launches and SME discussions.• Provided leadership and guidance to the email marketing team as a dotted line manager, overseeing their day-to-day operations and ensuring alignment with overall marketing goals• Optimized global email campaign scalability. Managed the international email calendar and emails from the European and Asia-Pacific team in diverse languages, partnering with field marketing managers to share corporate campaign strategies.• Drove collaboration with the Business Development teams every other week, presenting marketing updates and acted as liaison between BDRs and campaign managers• Leveraged campaign analytics via Tableau to provide the marketing leadership with actionable insights on progress toward pipeline goals and activities to maximize lead quality and conversions.• Implemented Sendoso and trained marketing managers to execute and connect their ABM and direct mail programs with Salesforce and Marketo.

San Francisco, Ca, Us

• Won the FY19 Q4 Marketing MVP Award. Optimized the global email calendar for external emails, including marketing, partners, compliance, and customer success. Innovated email nurture program strategies while doubling the number of quarterly webinars. Led the marketing team in qualified leads, building the email program into the leading business driver across channels.• Rebranded the email design and HTML layout in collaboration with the Design Team based on best practices and audience insights.• Increased global audiences while optimizing webinar content, production, and participant experience, including training marketing managers on webinar production and management during Covid-19.• Launched Email and Webinar Request Triage Process via Jira and implemented a training program for a self-service model.

San Francisco, Ca, Us

• Managed the AppDynamics global webinar calendar, including budget, promotion, and program management.• Collaborated with SMEs across product marketing, product management, sales, and customer success to source webinar content and speakers that aligned with revenue goals and product roadmap.• Rolled out webinar registration pages on appdynamics.com for an improved registration UX and improved lead management process, leveraging Marketo forms to sync automatically into Salesforce.• Owned the On24 vendor relationship and platform• Managed the relationship with publishers for externally hosted webinars

Menlo Park, Ca, Us

Promoted to lead a two-member team while partnering with the Director, Digital Marketing to drive demand generation strategy for the enterprise and SMB segments. Executed multiple campaigns for targeted audiences and liaised with the business development team and agencies to manage lead flow.• Earned finalist recognition in the 2014 Marketo Revvie Award as a key marketing team member on a global nurture program launching, which garnered nominations for Most Dramatic Business Impact.• Achieved an 83% increase in global Marketing Captured Lead (MCLs) conversions to Marketing Qualified Leads (MQLs).• Surpassed KPIs while collaborating with operations, sales, and marketing teams (digital and field). Contributed to projects, including email and content marketing, webinar production, and website development.• Escalated lead generation and sales. Globalized Google AdWords, Bing, and LinkedIn Ads while driving multimedia campaigns, leveraging webinars, gated website collateral, and event mailers. Integrated demand capture techniques into landing pages.• Earned the 2016 Q1 CX Champion, April 2015 CX Warrior Awards for maximizing campaign performance.

Menlo Park, Ca, Us

• Met an aggressive deadline, delivering a pivotal migration from Neolane to Silverpop Engage 8 (MAPs) and then later to Marketo. Served as an integral marketing automation implementation team member, completing two complex projects in three years.• Drove global collaboration objectives with marketing stakeholders, overseeing the production and distribution of monthly and quarterly newsletters in multiple languages, including Spanish, Portuguese, Japanese, Korean, French, German, and Italian.• Optimized targeted audiences, partnering with marketing campaign managers to analyze data and perform list segmentation.• Earned the February 2013 Emerald and July 2012 Emerald Awards for maximizing campaign performance.

Chicago, Il, Us

Elevated customer experience while driving premier B2C client’s marketing objectives by triaging and managing email, including production, scheduling, delivery, and reporting of strategic communications.• Grew client base and customer retention, conducting platform demos and tutorials to current and potential clients.

Menlo Park, Ca, Us

• Project managed email and web campaigns on marketing automation platform Silverpop - Engage B2B platform for global events, partner communications, global customer communications, and field campaigns for the North America and Latin America region

Menlo Park, Ca, Us

• Handled registration and logistics for a workshop of 60 attendees• Handled registration and logistics for a regional event of 817 attendees• Drove sales and marketing objectives as the assistant newsletter editor and marketing resource center manager.

Los Angeles, California, Us

Cultivated strategic alliances with 100+ promotional partners.