Alyssa Seedorff Email & Phone Number

Kalamazoo, Mi, Us

In this role, I crafted and executed a thorough content strategy for the destination marketing organization's digital platforms, including the website, e-newsletters, and digital ads. I managed the organization's website to maintain a consistent and high-quality online presence. Additionally, I oversaw the creation of digital collateral and social media content to align with our brand voice and goals. To boost social media engagement, I initiated and supervised a content creator program, recruiting and managing freelance talent.My Key Accomplishments:• Enhanced user experience and search engine optimization by collaboratingwith external agencies and internal teams to produce engaging content.• Led original content development and distribution, achieving a 166% year-over-year increase in monthly website visitors.• Launched a successful content creator program, significantly enhancingengagement across social media channels.• Collaborated with external agencies to enhance website SEO and UX,improving content performance and member interaction.

Kalamazoo, Michigan Area

In that position, I spearheaded digital marketing strategies to position Kalamazoo as a premier travel and convention destination. I forged valuable industry partnerships, boosting product visibility and expanding marketing campaign reach. Additionally, I led social media initiatives to grow our audience and foster engaging interactions.My Key Accomplishments:• Designed social media strategies aligned with organizational goals,contributing to a cohesive online presence.• Developed and implemented content calendars across multiple platforms,ensuring consistent, timely, and engaging communication with targetaudiences.• Strengthened industry partnerships, improving product placementsand amplified marketing effectiveness.• Monitored digital campaign performance, adjusting tactics to optimize outreach and impact.

-In that volunteer role, I enhanced the performance and engagement of the marketing community through strategic communications leadership. I also strengthened financial health by implementing innovative communication initiatives.My Key Accomplishments:• Spearheaded social media campaigns, contributing to the organization's mostsuccessful period.• Boosted membership growth through targeted digital marketing strategies.• Developed and launched nationally recognized programs to educate and support marketers in Southwest Michigan.

Twelve North is a curated online marketplace & community for better fitting women's plus size apparel featuring contemporary designers launching Fall 2014. I managed all accounts daily, engaged with followers and worked to recruit and retain those followers.

Kalamazoo, Michigan Area

• Assist the Executive Director and Marketing Committee Chairperson with the electronic communication mediums used to promote the people, programs and events of the Kalamazoo Literacy Council and to educate the general population about adult illiteracy.• Coordinating the research and implementation of potential and currently utilized electronic communication mediums for both internal and external consumers (e-newsletters, blogs and social media platforms)• Developing strategies to increase engagement and grow an audience on Facebook and Twitter.• Researching articles and content to educate the community about adult illiteracy.• Capturing video and photo content during events to spotlight volunteers, community partners and students

Western Michigan University

• Meeting twice a week with 17 cabinet members.• Collaborating with other student organizations by promoting their events and news via social media, chalking, and creating and posting flyers throughout campus.• Writing press releases for the publications at WMU and in the city of Kalamazoo about events taking place on campus and throughout the city. • Volunteering in various places in and around the WMU campus and Kalamazoo community. • Created the WSA’s 2012-2013 slogan, “25,000 Students. Our Change. Our Legacy.”