Alyssa Serignese 🌿 Email & Phone Number

Alexandra, Ota, Nz

New Zealand

New Zealand

As a Marketing Implementor at Objective, I am dedicated to using marketing as a force for good. Aligned with the agency's purpose-driven ethos, my role is to execute impactful marketing strategies that amplify the voices of those making a positive impact on society. I engage in a multitude of marketing activities that aim to create meaningful change, foster community engagement, and uphold our commitment to responsible marketing.

As a marketing and communications professional, I'm on a mission to help businesses and individuals connect with their audiences in meaningful ways. My approach is grounded in ethics, and I firmly believe that authentic communication is the key to building lasting relationships.With 10 years of experience in the field, I bring a blend of creativity and strategy to every project. Whether it's developing compelling content, creating engaging social media campaigns, or crafting SEO strategies, I thrive on delivering results that align with my ethical values.

As a Communications and Marketing Specialist at Environmental Accounting Services, my role was intrinsically tied to our mission of advancing a sustainable future globally. I lead key initiatives aimed at fortifying our brand and advocating for environmental responsibility. Through strategic communications and content creation, I help our diverse client base — ranging from governments and corporations to educational institutions — understand actionable strategies for minimising environmental impact and fulfilling their commitments under the Paris Agreement.

As a Marketing Specialist, my role was to develop and execute effective marketing strategies to promote Tourwriter's products/services and enhance brand presence. I was responsible for planning and executing marketing campaigns across various channels, creating compelling marketing content, managing digital marketing efforts, conducting market research, maintaining brand consistency, collaborating with cross-functional teams, and providing analytics and reporting to make informed decisions.

Cortez, Colorado

In this role, I was responsible for creating a comprehensive Social Media Strategy along with scheduling, monitoring, and analyzing content with the goal of growing our online community, building brand equity, growing engagement, and providing excellent customer service. I also curated, obtained and managed all UGC. I stayed up-to-date with the latest digital technologies and social media trends and assisted in the planning and implementation of digital campaigns as well as analyzed metrics and identified key trends.

Virginia Beach, Va

As the Marketing and Events Coordinator, I oversaw the planning and execution of marketing campaigns and events to promote our brand and engage with our target audience. I coordinated a variety of events, managed logistics and budgets, and nurtured vendor relationships to ensure successful execution. I provided support in developing and implementing marketing campaigns across various channels, assisted with digital marketing activities, and oversaw the creation of marketing collateral. I collaborated with internal teams, external partners, and vendors to ensure effective communication and coordination. Post-event, I conducted evaluations, analyzed success metrics, and generated reports to measure ROI and made recommendations for future improvements. Through my strong organizational skills, project management abilities, and excellent communication, I contributed to the overall success of our marketing and events initiatives.

Telluride, Colorado

As a Marketing Specialist at Visit Telluride, I was responsible for developing and implementing effective marketing strategies to promote Telluride as a premier tourist destination. I successfully executed marketing campaigns across various channels, including digital, print, social media, and email, to drive engagement and increase visitor numbers. Through compelling content creation and effective digital marketing management, I enhanced Telluride's brand visibility and online presence. I collaborated with internal and external stakeholders, conducted market research and analysis, and managed marketing budgets. By tracking campaign performance and generating insightful reports, I contributed to the success of Visit Telluride's marketing efforts in showcasing the unique beauty and experiences of the region.

Telluride, Colorado

Greater Pittsburgh Area

Morgantown, Wv

Bachelor Of Science (Bs), Marketing

Activities and Societies: Marketing Club and Womens Club Soccer

Certificate, Advanced Social Media Strategies

Activities and Societies: S.I. Newhouse School of Public Communications

Business Administration And Management, General

Activities and Societies: LIFE leadership program, KT CertifiedUG Program Semester