Alyssa Ryan, M.A. Email & Phone Number

Phoenix, AZ, US

Greater Phoenix Area

Leading the strategic direction, development, management, and execution of the Chefs Cycle platform.

Dallas, Texas, United States

• Managed student-led fundraising campaign (Students of the Year) generating over $150k in sponsorship and $635k total raised locally in FY22
• Generated $1million+ in new fundraising dollars supporting LLS's mission (FY20 - FY22)
• Planned/executed virtual fundraising campaign, producing year over year revenue growth during pandemic
• Collaborated cross-campaign, leveraging relationships to create chapter partnership with NFL player resulting in $125k+ gift to launch national scholarship fund
• Directed local campaign development efforts using industry-specific tools to increase funding and overall campaign productivity

Greater Los Angeles Area

• Managed PR, marketing and community involvement for A-list athletes (Tyron Woodley, Tyrann Mathieu, Jared Allen, DeSean Jackson, Terrell Suggs, Reggie Bush, Kareem Jackson, Christen Press + more)
• Launched and managed A-list athlete foundations, securing national press coverage – Tyrann Mathieu Foundation (Celebrity Kickball game, Casino Night, Holiday toy surprise, Back 2 School Backpack Tour), Kareem Jackson.
• Generated top-tier media placements in/on GQ, CNN, ESPN, Men's Journal, People, GMA + more, leading to increased awareness and brand engagement with clients
• Maintained strong relationships with regional and national sports, entertainment media
• Collaborated with media representatives to optimize coverage of special events
• Wrote press materials and delivered presentations to media representatives

Greater Los Angeles Area

• Launched boutique PR agency - Doubled client roster in first 60 days
• Secured cover feature in ESPN Magazine's The Body Issue
• Coordinated logistics for large-scale events and community awareness initiatives, talent and brand clients (Billabong Pipemasters, Vero Beach Food & Wine Festival)
• Manage press campaign for elite talent, securing exclusives + national press coverage
• Facilitate non-profit foundations, health brands and tech companies to launch in market (Kyle Boller's PHIVEbar)
• Spearheaded innovative approaches strategic planning efforts to launch up-and-coming talent into spotlight media

Los Angeles

• Managed strategic publicity campaigns for 10+ A-list talent (athletes, actors, musicians)
• Secured press, coordinated coverage and created tactical press plans
• Managed clients at media events, including: press junkets, photo shoots, appearances
• Secured local, national and international coverage for NBA client's first youth camp
• Managed NBA client's charity initiatives
• Built and strengthened relationships with new and existing media representatives to drive growth of client recognition

Greater Los Angeles Area

• Managed administrative logistics of corporate, community and special events planning, event booking and event promotions
• Secured talent and managed event schedules/run-of-show and day-of logistics
• Worked with corporate donors to execute fundraising and cultivation events
• Solicited feedback from clients to assess event success and uncover opportunities for improvement
• Supported senior leadership by developing post-event status and ROI reports

Hollywood, CA

• Secured athlete-brand partnerships and marketing deals
• Coordinated logistics for client appearances, autograph signings and charity events (Julius Thomas Book Drive, Mercedes Lewis x UCLA press campaign)
• Provided daily PR support and communication between agency and clients
• Collaborated with media to encourage client coverage and promote brand mission and values

El Segundo, CA

• Managed event planning logistics (charity events, red carpets, athlete-sponsored events)
• Prepared media lists, conduct outreach (press releases, media pitches, talent invites)
• Created post-event reports for senior leadership, highlighting value of service and positive ROI
• Assisted in content development for events, drafting and distributing promotional materials
• Supported events execution and venue set up and tear down

Beverly Hills, CA

Santa Monica, CA

Master Of Arts (M.A.), Strategic Public Relations

Activities and Societies: PRSSA, PRSA-LA, Lambda Pi Eta

Bachelor Of Arts (B.A.), Psychology, Minor, Sports Management

University of California Study Abroad: Sydney University, Australia, February 2010 – August 2010 UCSB Practicum in Social Development.

Psychology