● Lead the Public Relations and Social Media department, which includes the agency's Influencer Marketing discipline, to conceptualize and execute integrated campaigns across a client roster that's composed of well-known CPG and lifestyle brands, tourism destinations, and nonprofit organizations. ● Create and activate influencer programs across the full spectrum of influencers, including micro, macro, and mega influencers, as a way to garner diverse content, generate brand awareness, and foster an authentic dialogue on social media on behalf of my clients & their target audiences. Upon joining the team in May 2019, I revamped the agency's approach to influencer marketing, creating a more effective, streamlined method to how we build client influencer programs. This has not only benefited our clients, but also brought in a more steady revenue stream for what I believe is one of the marketing industry's fastest growing disciplines.● Actively participate in new business presentations representing the PR/Social Media department on behalf of the agency, while also seeking out innovative ways to build upon & expand the scope of work of existing clients in order to create a more integrated suite of services for each agency account. ● Regularly provide thought leadership on the ever-evolving world of social media + influencer marketing, which has resulted in being asked to lead webinars for clients & their key partners, hosting informational Instagram Live seminars, and being quoted in timely news coverage through well-regarded industry outlets such as AdWeek. ● Manage a team of five to effectively execute across 3 very unique disciplines, which each boasts a breadth of services, including PR strategy development, traditional media relations, social channel strategy development, social community acquisition & management, content planning & development, influencer relations & strategy, influencer campaign planning & management, influencer insight panels.

● Curating the very best of style, beauty, food, and travel in the city of Boston, The A-Lyst has been featured on BostonCommon-Magazine.com and Bostonmagazine.com and averages over a 12% Instagram engagement rate.● Regularly appearing as an on-air seasonal lifestyle expert on local broadcast segments.

● Successfully secured new business leads and transitioned them into loyal clients of the agency, which resulted in 20 new accounts, a significant revenue increase, and the creation of the agency’s first Consumer Products sector.● Led a team of three Account Executives (senior, mid, and entry-level) to execute both the short-term and long-term goals for a roster of 10 client accounts in the lifestyle, consumer, and hospitality space. Clients included award-winning consumer brands, boutique hotels, and national fast-casual restaurant chains.● Created and managed multi-layer influencer marketing campaigns across both the consumer product and restaurant/hospitality space, and provided comprehensive reporting on engagement rates, impressions, CPE/CPM, and influencer generated content for clients.● Actively participated in high-level managerial meetings with the executive team, led new business pitches and RFP presentations, and managed the creation, from start to finish, of proposals being sent to prospective agency clients.● Designed and implemented public relations plans/strategies and influencer marketing programs that not only garnered attention in traditional media and on social media, but also delivered desired business results.● Oversaw, as well as worked alongside, senior and junior team members to achieve deliverables for clients, such as coverage in local and national media outlets ranging from The Boston Globe, The New York Times , American Way , ABC World News , Women’s Health, and TODAY Show .

● Assisted the Senior Vice President of the agency’s Lifestyle, Consumer & Hospitality Division in the management of three Account Executives to effectively implement client PR strategies. This included local and national press outreach, press kit creation, influencer marketing, social media management, and event coordination.● Orchestrated deskside meetings between clients and top magazine editors in New York City as an effort to further introduce the magazine to the brands. These meetings secured national brand exposure and coverage in Glamour , Parents , Redbook , Women’s Wear Daily , etc., which were all direct results of successfully managed meetings and presentations.● Developed and managed over two dozen client events including a restaurant opening for a Michelin-rated chef’s first Boston location, three retail openings for a local indoor cycling studio, and a successful Guinness World Record attempt on behalf of a national client, which was attended by over 750 people, and resulted in media coverage from a diverse assortment of esteemed media outlets.

● Managed media relations for eight diverse clients through thoughtfully tailored pitches, tenacious,well-developed relationships with both local and national media and the ability to think creatively in order to maximize press.● Conceptualized and executed marketing plans and innovative initiatives that generated maximum brand exposure and in turn, properly showcased the client to its desired audience.● Successfully managed the company’s internship program for 12 consecutive semesters. Duties included interviewing, hiring, training and integrating interns into the agency, while simultaneously maintaining the company’s relationship with internship advisors at local universities. Secured a partnership with Northeastern University’s esteemed co-op program for the first time in the agency’s history. Over the course of two years managing the agency’s internship program, five of my intern hires were offered full-time positions.

● Generated press coverage for national and local brands in a diverse assortment of outlets including The Boston Globe, The New York Times, ELLE, and various CBS and NBC affiliates across the country.● Created press releases, calendar listings, advisories and pitches to garner media attention for a broad selection of client events, offerings, and promotions, and seamlessly coordinated those efforts to align with each brand’s individual needs for exposure.● Presented clients with a comprehensive summary of press coverage in monthly & yearly activity reports.