Alyssa Tan Email & Phone Number

Canada

Toronto, Ontario, Canada

- Collaborate with Integrated Marketing & Product Marketing teams to support marketing initiatives - Conduct comprehensive research and sourcing for vendors, venues, technology, swags, giveaways and speakers to enhance global event execution & marketing strategies- Record & manage event data & ROI Reporting- Manage the coordination of POs, invoices, contracts, event data, reporting, KPI tracking and presenter prep for the EMEA, LATAM, APAC, and NA teams.

Toronto, Ontario, Canada

- Responsible for copywriting 4 marketing campaigns, including Meet the Team, LeadHERship + HERMarket, Pathway Programs, and the EmpowerTech Conference- Developed creative briefs for the 4 campaigns mentioned, outlining key deliverables for event promotions and strategies for during and post-event engagement.- Conceptualized and defined the vision for all marketing campaigns, ensuring alignment with brand goals & audience engagement strategiesView my sample work below 👇🏻

- Received 4 awards - Interest Group of the Year, Best New Initiative, Best Professional Event, Best Collaborative Event- Aligned branding across all marketing materials, channels, and events to create visually appealing graphics and conversion-optimized landing pages for campaign initiatives.- Led a diverse team of 33 members, fostering collaboration and a positive team environment.

- Received the Team Member of The Month award for the month of November & December 2022- Plan & coordinated the Women in Tech workshop featuring CIBC x Salesforce for 70+ attendees.

Greater Toronto Area, Canada

Toronto, Ontario, Canada

- Executed a comprehensive rebranding of social media platforms, resulting in an average of 58% increase in profile activity and over 74k accounts reached.- Develop proficiency in Adobe Experience Manager (AEM) and Salesforce Marketing Cloud (SFMC), and implemented new branding guidelines to update the website and email template to enhance readability and engagement resulting in an email open rate of 77.7%, almost doubling the 39.7% industry average.- Creatively strategized concepts for convocation and presented social media campaign to leadership, which was approved and successfully implemented across 3 departments.

- Coordinated the creation, updating and deployment of graphics and various digital and print assets while adhering to branding guidelines.- Successfully managed real-time social media posting during events, capturing highlights and behind-the-scenes moments to promote event engagement.- Collaborated with event coordinators to align social media content with overall campaign goals and messaging.- Increased follower engagement by utilizing storytelling to create immersive Instagram stories.

- Distilled 18,000+ rows of data into one dashboard using Microsoft Excel, streamlining the data consolidation process, which improved efficiency in the Customer Operation Team workflow.- Created 20+ dashboards, pivot tables, charts and graphs, allowing the leadership team to make informed decision-making and strategic business improvements easily.

Toronto

- Managed client records and processed documentation efficiently, ensuring compliance with WSIB protocols while maintaining data accuracy.- Collaborated with internal departments to escalate and resolve client concerns, ensuring timely and accurate resolutions.- Delivered exceptional customer service by promptly addressing inquiries and resolving issues for clients, ensuring a seamless experience.