Alyssa Van Altena Email & Phone Number

Milwaukee, Wi, Us

Pewaukee, Wisconsin, United States

Pewaukee, Wisconsin, United States

Marketing. Advertising. Results. Ampersand is here to build your brand and your business through tried and true strategy and execution. Fuel & Simplify Business Growth. This is our driving principle. Yet growth is not something that happens organically. It takes concerted effort, tough decisions, refinement of your model, and a relentless pursuit of your goals. Energy every day, streamlined for results.As the Project Manager at Ampersand, my role is to support clients in their marketing efforts through effective communication and execution. Visit us at AmpersandMKE.com to learn more.

Pewaukee, Wisconsin

Marketing. Advertising. Results. Ampersand is here to build your brand and your business through tried and true strategy and execution. Fuel & Simplify Business Growth. This is our driving principle. Yet growth is not something that happens organically. It takes concerted effort, tough decisions, refinement of your model, and a relentless pursuit of your goals. Energy every day, streamlined for results.As the Project Coordinator at Ampersand, my role is to support client and agency marketing initiatives. Visit us at AmpersandMKE.com to learn more.

I manage the oversight of an executive board of 26+ students and 7 accounts. Accounts focus on digital marketing, branding, video production & editing, and event planning. Each week I attend advisor meetings as well as individual account meetings. During this time, I act as a resource to the Account Executives/Assistants and help with any questions or challenges that may come up during the week. I also follow up on tasks in progress to assure they are getting worked on.With the help of my President-Elect, I also review all work and edit any projects completed by each account prior to being sent to any client. A particular focus is put on any social media content that has been created. I also review email content, newsletters, presentations, and reports. As President, I am given additional responsibilities to maintain contact with our clients to assure we are following through and fulfilling their needs.

University Of Wisconsin-Whitewater

I assist with the oversight of an executive board of 20+ students and 6 accounts. Accounts included various projects related to digital marketing, branding, video production & editing, and event planning.I attend weekly advisor meetings for all accounts and individual account meetings, where I guide students on tasks and assure that we are meeting our client's standards. For accounts creating social media, I assist in the review process of all of the content prior to being published on its respective social media platform. I have implemented standard social media calendar deadlines for all accounts, assuring that our content is developed on time, reviewed by CMU leadership and sent to our clients for final approval. This process guarantees that we are developing the highest quality content possible and keeping our clients informed. For past experience in CMU, please see the Executive Board Member section.

University Of Wisconsin-Whitewater

Creative Marketing Unlimited is a non-profit, student-run market research firm and is the sister-organization of UW-Whitewater's American Marketing Association. CMU works with real business throughout campus and the surrounding areas of Whitewater. Students gain real life experiences working for businesses. Previous Positions:Account Executive for UW-Whitewater Earth InitiativeJune 2017 - May 2018I manage our UW-Whitewater Earth Initiative account by communicating tasks and expectations to 3 assistants. Our team manages social media, attends events for live social media, monthly provides metrics of social media performance, write press releases, and develop videos based on initiatives set by our client. My focus is on Facebook content, reviewing content for Twitter and Instagram, as well as communicating basic ideas to be included in each month’s calendar. I also communicate with the President and Vice President of CMU and our advisor to verify that the client’s needs are being met. Account Assistant for Lake Geneva Women's WeekendJune 2016 – May 2017I was in charge of developing content and posting on Facebook and managing directors posts on Twitter and Instagram. I also managed the email marketing including email development and updating lists based on those who had registered. Prior to the event I organized the pub crawl by contacting bar owners to confirming sponsorship for the event and gather information about the deals they would be offering. I also improved my sales skills by traveling to Lake Geneva, WI to collect sponsors and boost attendance to the event. Digital Marketing DirectorshipJanuary 2016 – May 2016Market Research and Lake Geneva Women’s Weekend email design using MailChimp.As part of the AMA I have attended conferences including Eau Claire's AMA Regional Conference, Okner Symposium, Whitewater's AMA Regional Conference, and AMA's National Conference in New Orleans. I have also participated in the Perfect Pitch.

Menomonee Falls, Wisconsin

At Alto-Shaam, I have assisted with all aspects of the Alto-Shaam Marketing Department.The main areas that I have helped with include digital marketing, event support, communication, and research.Digital Marketing:Took over Facebook, Instagram, LinkedIn, and Twitter and implemented a new social media calendar. Managed the day to day activities of social media including scheduling, sharing/reposting content, and monitoring the platforms metrics. Assisted the restructure of Widen, our Data Asset Management System. Built out a 6-month long drip campaign for our End User Newsletter using Pardot. Developed a Marketing 101 Packet that included email suggestions and social media tips for an Alto-Shaam focused event.Event Support:Assisted with the development of event documents including breakout sessions handouts, best practices for breakout session moderators, takeaways, and PowerPoint Development.Expanded Adobe Suite skills with the development of various signs for the company golf outing.Communication:Assisted with drafting and writing the second quarter company newsletter.Created a glossary of terms document to be used for all international translations.Drafted internal and external emails sent out to a variety of personnel and potential customers. Developed a spreadsheet used to manage and track all Customer Success Stories.Research:Researched top industry websites and created documentation of what they are currently offering, in an effort to assist with the website redesign.Conducted industry/competitor product research as part of the team developing new product name ideas. Researched and reported out email best practices for the marketing team.Conducted keyword research in order to assist with blog topic ideation.

Waukesha, Wi

I was involved in the Inside Sales effort to contact previous customers and spread awareness of their new online catalog. I also assisted in cleaning and organizing the CRM to make it easier to use. As part of my intern group I worked to redesign the product display area for customers to view the wide variety of examples that are stored in-house. We also filmed a video where I lead the editing process. Towards the end of my internship I used my creative skills to develop marketing emails using Outlook and Click Dimensions. I also worked to coordinate efforts to solve challenges with the software and prepared marketing efforts for future use once I was gone. While at Storage Systems Midwest, I was also given the opportunity to experience a major rebranding of the company, where they changed their name to Axiom Inc. I found this process to be very interesting and enjoyed learning more about the process as well as the reasoning for the rebrand.

Burlington, Wisconsin

I played a crucial role in a campaign that increased the percent of distributors selling Korky products. As well as I worked with a team to compute program success & presented to company executives.

Pewaukee, Wi

Provided customer service and sales at a specialty toy store. Assisted with window displays and visual set up of the store, as well as standard maintenance of the store. I also help out at seasonally from December 2015 to the Present, during my winter breaks and for special events during the summer. With my continuous involvement, I have been able to see this small business grow in all facets and enjoy helping out during my free time.

Pewaukee, Wisconsin

Assisting summer school teachers with classroom activities.

Waukesha, Wisconsin

Volleyball instruction to children ages 5 through 12

Bachelor’S Degree, Marketing

Activities and Societies: American Marketing Association

Education record

Activities and Societies: National Honor Society, Volleyball, Softball