Alyssa Ware Email & Phone Number

Miami, FL, US

• Marketing manager for large association-wide initiatives including NAR’s top-leveldomains, RPR® and member on-boarding
• Managed the branding and marketing strategy for the launch of NAR's top-level domain,.realestate
• Lead in planning and communicating NAR benefits, programs and initiatives to members
• Developed and executed a revised member on-boarding experience, resulting in a 10.4%increase in unique click rates
• Served as in-house consult to other divisions
• Worked with partner companies to develop and implement marketing and communicationplans that target NAR members

• Managed and coordinated internal and external teams for seven client organizations tosuccessfully implement marketing plans promoting association membership growth andretention, continued education opportunities.
• Evaluated and reported on the effectiveness of current marketing tactics and providerecommendations for improvements, including monthly and quarterly reports to each client’sboard of directors
• Ensured that brand guidelines were followed and a consistent voice was used across allmarketing materials for healthcare and business/trade clients
• Conducted two SEO audits and oversaw implementation process of audit recommendations,resulting in an 85% increase in organic search traffic for a business/trade client
• Created and managed four annual budgets for employee resourcing and operating expenses,including design, printing, postage and advertising totaling $427,000
• Oversaw day-to-day work, project deliverables and professional development of juniormarketing staff members

• Managed conference promotions and the execution of all marketing materials includingprint pieces, websites, mobile apps, videos and email for several client organization spanninghealthcare, business and trade, and.
• Increased social media engagement by 339.50% during one year as community manager for aclient organization
• Provided Google Analytics training to the entire marketing unit
• Managed client websites, including content management and evaluation
• Led community management, including the development, implementation and evaluation ofsocial media campaigns
• Developed and oversaw email marketing campaigns

Greater Chicago Area

-Developed and executed all CJG marketing, public relations and communications efforts-Managed CJG website redesign and rebranding of all print and educational materials-Tracked and reported on Google Analytics -Represented CJG with news articles in JUF News-Maintained and wrote for company blog-Wrote and published new educational materials for CJG.

Chicago, IL

-Work with clients in the hospitality industry to develop an online presence on a variety of social media platforms-Monitor and manage all social networks, building relationships with the public and working to create partnerships through social outreach-Create customized social media calendars that reflect the voice of each client, working to promote all.

Education record

B.A., Political Science And Journalism (Strategic Communication)