Alyssa Ware Email & Phone Number

Miami, Fl, Us

• Marketing manager for large association-wide initiatives including NAR’s top-leveldomains, RPR® and member on-boarding• Managed the branding and marketing strategy for the launch of NAR's top-level domain, .realestate• Lead in planning and communicating NAR benefits, programs and initiatives to members• Developed and executed a revised member on-boarding experience, resulting in a 10.4%increase in unique click rates• Served as in-house consult to other divisions• Worked with partner companies to develop and implement marketing and communicationplans that target NAR members• Coordinated logistics for NAR booth at bi-annual NAR trade expos, including booth layout,furnishings, graphics, A/V, electric, catering, celebrity guests and requirements of internalstakeholders• Collaborated with internal business units to create collateral and marketing plans for NARbooth at bi-annual NAR trade expos• Introduced new processes for increased efficiencies and improved reporting• Managed budgets totaling more than $1 million

•Managed and coordinated internal and external teams for seven client organizations tosuccessfully implement marketing plans promoting association membership growth andretention, continued education opportunities, content development and annual events• Evaluated and reported on the effectiveness of current marketing tactics and providerecommendations for improvements, including monthly and quarterly reports to each client’sboard of directors• Ensured that brand guidelines were followed and a consistent voice was used across allmarketing materials for healthcare and business/trade clients• Conducted two SEO audits and oversaw implementation process of audit recommendations,resulting in an 85% increase in organic search traffic for a business/trade client• Created and managed four annual budgets for employee resourcing and operating expenses,including design, printing, postage and advertising totaling $427,000• Oversaw day-to-day work, project deliverables and professional development of juniormarketing staff members• Worked as part of the company’s Digital Marketing Group, working to implement company-wide best practices and provide technical skill training• Led the development and launch of a national awareness campaign to support a business/tradeclient• Provided support and input into the annual client plans• Developed and fostered relationships with new and existing clients• Led marketing and communication efforts during client events including management ofkeynote presentations, mobile app, attendee communications, on-site social media, contentcapture and attendee interviews• Led several client organizations through the redesign and launch of six websites

• Managed conference promotions and the execution of all marketing materials includingprint pieces, websites, mobile apps, videos and email for several client organization spanninghealthcare, business and trade, and technology• Increased social media engagement by 339.50% during one year as community manager for aclient organization• Provided Google Analytics training to the entire marketing unit• Managed client websites, including content management and evaluation• Led community management, including the development, implementation and evaluation ofsocial media campaigns• Developed and oversaw email marketing campaigns• Led creative copy writing for both print and digital marketing efforts

Greater Chicago Area

-Developed and executed all CJG marketing, public relations and communications efforts-Managed CJG website redesign and rebranding of all print and educational materials-Tracked and reported on Google Analytics -Represented CJG with news articles in JUF News-Maintained and wrote for company blog-Wrote and published new educational materials for CJG programs-Planned outreach initiatives to further CJG’s mission-Secured press coverage for outreach events-Composed, designed and distributed CJG e-newsletter and e-blasts

Chicago, Il

-Work with clients in the hospitality industry to develop an online presence on a variety of social media platforms-Monitor and manage all social networks, building relationships with the public and working to create partnerships through social outreach-Create customized social media calendars that reflect the voice of each client, working to promote all marketing initiatives -Compile monthly social media reports for each client-Develop custom Facebook applications -Produce and manage a variety of Facebook advertisements-Handle in-house graphic design, including print advertisements, invites to dine, social media collateral and informational pamphlets

Education record

B.A., Political Science And Journalism (Strategic Communication)