Alyssa Weir Email and Phone Number

Delivered double-digit business growth for corporate, franchisor and franchisee businesses (pre-COVID). Accelerated meaningful change on KPIs.Built a lifeline for the businesses during COVID with rapid creation of online platform, able to beat industry attrition rates and set the stage for fall/winter stabilization. Designed a roadmap of initiatives, deliverables and communications with franchisees. Provided ongoing support for each store’s unique business, staffing and customer needs. Developed and analyzed financial reporting for continued business growth.Formed and implemented marketing initiatives across retail, food & beverage, yoga & continued learning to drive customer behavior. Navigated and authored PR and social media campaigns, management and issues. Showcased the brand and CEO through strategic speaking opportunities and media coverage.Managed workflow processes and deliverables to ensure optimal performance of the CEO and owners, and team. Provided leadership, effective communication and collaboration across the business. Recruited, vetted, and cultivated new franchisees in new geographies. Expanded corporate partnerships and wellness initiatives with top 100 companies.

Served as lead for GrowNY business competition launch for cross-functional marketing, branding, social media and PR elements.Kicked off cross-functional integration for PR, social and content departments.

Senior Account Director / Principal Consultant, Rochester, NY (2016-12/2018)Account Director, San Francisco, CA (2015-2016) Account Director, Rochester, NY (2014-2015) Senior Account Manager, Rochester, NY (2012-2014) Account Manager, Rochester, NY (2010-2012) Senior Account Executive, Rochester, NY (2008-2010) Senior Account Executive, New York, NY (2007-2008)Account Executive, New York, NY (2006-2007)Account Executive, Rochester, NY (2005) Account Coordinator, Rochester, NY (2005) Promoted through a series of increasingly responsible positions throughout successful tenure with the organization; took on management responsibility in 2010. Consistently exceeded performance goals, receiving recognition for strong leadership, new business support, account stability/management and client retention. As Senior Account Director (Principal Consultant), responsible for developing and executing global integrated marketing communications campaign strategies for large enterprise clients across several industry verticals. Led teams of up to 15 direct reports. Held responsibility for multi-million-dollar annual project retainers. Collaborated with high-level executives (internal and client), providing subject matter expertise. Travelled internationally.Earlier career responsibilities included account management, media relations, content development, crisis communications, social media strategy, and thought leadership. Managed direct reports since 2010. Won numerous client awards, including 2018 PRSA Rochester Best Show Award, 2018 PRSA Rochester PRism Global Communications & Media relations, 2017 Bronze Anvil Award of Commendation, 2016 PRSA Rochester Best of Show, 2010/2007 Silver Anvil Awards, 2006 Silver Anvil Award of Excellence, and more

Earned highly-competitive fellowship to contribute my skills to help change the lives of those living in poverty. Worked (and lived) in Peru, Chile and Colombia, as a marketing consultant to build marketing and communications competencies with local teams, enhance entrepreneur business profiles, craft business and funding strategies for pan-regional programs.A profile of me from the daily newspaper prior to embarking on my trip: http://www.democratandchronicle.com/article/20081010/BUSINESS/810100322/Irondequoit-woman-share-her-expertise-South-America