Alyssa Moreno Email and Phone Number

- Owner of Cases, a core Orthobullets feature, responsible for strategic alignment with the company’s overarching goals- Identify and manage bug fixes in Jira, following them through development, staging, and into production- Develop KPIs to measure the success of current Cases initiative and improve based on ongoing implementation- Understand user pain points to create marketing emails for the Cases feature, viewed by 55K+

- Own the strategy & roadmap for the Pride Places website to drive adoption and build features to re-engage- Establish a mobile-first approach, empathizing with personas and thinking through the customer journey- Conduct 5 usability tests in collaboration with designers to receive user-centric feedback on the current prototype- Synthesize inputs from user research to inform key product decisions- Prioritize with engineers to navigate the fast-paced, iterative start-up environment and maintain focus on being agile- Clearly communicate ideas and product vision with internal stakeholders, gaining alignment throughout the organization, to see product through to execution

- 1/35 mentees to participate in 6 week Fellowship program

- Create a 6-page informational brochure on InDesign in 5 weeks to be distributed to 100+ patrons- Support the Academic Analyst with onboarding and offboarding employee processes of 50+ researchers - Spearhead 2 social media platforms by broadcasting quarterly events to grow the Institute's presence by 35%

- Researched an opportunity to transform user experience within Apple Music Stations and executed my idea from concept to launch, inclusive of wireframes and a prototype, to present to senior management- Assembled 3-page competitive analysis summary for VP of Product by researching 33 competitor’s chatbot functionalities to further the team’s understanding of industry standards and client-facing implementation options- Led the research of SCE’s website content analysis to report back to account team, project management, and design- Supported Product Managers for 12 weeks to facilitate progression on a total of 8 projects

- Achieved 1st Place in Battle of the Interns Project by collaborating in a team of 7 to develop a media plan that repositioned Totino’s Pizza Rolls in Latinx teen, gaming culture and presenting to 100+ Mindshare employees- Extracted user stories from Google Analytics interaction data to guide copy and website changes- Organized monthly reports from 6 TV broadcasters to analyze planned versus delivered KPIs to evaluate pacing- Improved Bing Search ads by 200% by adding 8 callout extensions to 20+ regional ad campaigns

- Evaluated user behavior data via Facebook Analytics, prioritizing engagement and reach, to tailor marketing for 12 weeks- Lead the development of an Instagram influencer campaign, scouting talent and aligning goals with 5 influencers resulting in a 60% increase in CTR to website- Increased follower count on Instagram by 75% in 16 weeks by exploring and defining social media user trends- Worked closely with the founder to position Lucky Tail Pets as a recognizable, dog-inspo company on social media- Managed content calendar to strategize for organic growth that communicated authentic brand identity

- Wrote copy highlighting product capabilities for 30+ media posts to increase Instagram followers by 211% in 4 weeks- Conducted primary research to uncover customer pain-points and communicate with internal stakeholders- Generated coverage in a local newspaper and received 5,000+ article views for the client by personalizing 20+ journalist pitches to optimize outreach