updated only to have the champion profile on linkein

Direct participation in the viability of the company in the region, preparation of strategic planning, business plan, investment analysis, market study, competition and scenarios, goal setting, identification of opportunities, threats and points of improvement.Define and direct the entire business strategy, from pricing, markup definition, investment control, commercial policies and processes, marketing, purchasing, logistics, financial management, costs and budgets, human resources… Show more Direct participation in the viability of the company in the region, preparation of strategic planning, business plan, investment analysis, market study, competition and scenarios, goal setting, identification of opportunities, threats and points of improvement.Define and direct the entire business strategy, from pricing, markup definition, investment control, commercial policies and processes, marketing, purchasing, logistics, financial management, costs and budgets, human resources, legal, with the goal of financial profitability and accelerated payback.Responsible for the overall management of the operations of the units, systematic monitoring of internal processes aimed at reducing operating costs and headcount, inventory monitoring, team training, ensuring greater competitiveness and regional expansion of the company.Analysis of the financial and commercial viability of investments for the commercial expansion of the company.Implementation and management of commercial performance indicators of the operation, control of KPIs for performance evaluation, P&L, commercial policy, pricing, volume, price, profitability, team productivity, inventory, costs, aiming to define the assumptions and management goals for business growth.Responsible for all negotiations and implementation of the manufacturer's purchases, understanding the company's commercial demand, expanding the portfolio and product mix assertively, aiming to gain competitiveness and market share.Managing the marketing strategy on/off-line, conducting studies and defining marketing strategies to strengthen the brand regionally. Structuring of the human resources management, definition of the organizational chart and remuneration, estimation of the human resources, analysis of the human resources costs, recruitment, team building and training.Administrative, financial, and accounting management. Show less

Direction of purchasing - Audio and Video, Telephony and Information Technology, training and leadership of teams (Managers, Buyers and Analysts and Assistants), preparation and control of the annual budget, costs, strategies of the area and direct negotiation with major national and multinational suppliers.Management of the whole purchasing strategy and a budget of up to R$1Bi for the categories: audio, video, cell phones, landline phones, computers, tablet and accessories to supply… Show more Direction of purchasing - Audio and Video, Telephony and Information Technology, training and leadership of teams (Managers, Buyers and Analysts and Assistants), preparation and control of the annual budget, costs, strategies of the area and direct negotiation with major national and multinational suppliers.Management of the whole purchasing strategy and a budget of up to R$1Bi for the categories: audio, video, cell phones, landline phones, computers, tablet and accessories to supply all physical stores in Brazil (reaching a peak of almost 1100 branches), in addition to Online and Marketplace channels.Responsible for the entire strategy and cycle of the purchase operation, from the choice and purchase of the product (quantity, volume and price), receipt, storage, study of competition, pricing, shipment to stores, training of the sales team, marketing and advertising until commercialization.Negotiation with major players like Samsung, LG, Philips, Sony, Motorola, Huawei, ZTE, Multilaser among others, involving very high values and volumes of purchases, management of product mix/ assortment, prices and margins, credit policies, inventory control, distribution with control via ERP Neogrid.S&OP planning, dynamic and assertive product portfolio assembly, market demand, annual purchase planning by manufacturer, up to 1 year in advance, monitoring indicators and management of all commercial and demand planning for the managed categories, seeking greater synergy for supply chain, ensuring assertiveness of volume and price for commercialization in the channels.Outstanding performance in strategic planning and product strategy, positioning and pricing, margin, product life cycle management and its dynamics with market analysis, trends, competition and distribution, emphasis on negotiation and management with Key Accounts.Alignment between the areas of Supply Chain, DCs, Sales and Marketing, ensuring synergy in purchasing. Show less

Conduction of the exclusive and innovative project with Huawei and ZTE to enable the exclusive sale of Qwerty keyboard models in Brazil, closing 400,000 pieces in a year. On-site visits to China for negotiations, development of new products and introduction in the Brazilian market.Conduction of the strategy of migration of the "flag" from Vivo to Claro.Signing of exclusivity contract with Claro, responsible for the entire start up of the operation with an 88% increase in category share,… Show more Conduction of the exclusive and innovative project with Huawei and ZTE to enable the exclusive sale of Qwerty keyboard models in Brazil, closing 400,000 pieces in a year. On-site visits to China for negotiations, development of new products and introduction in the Brazilian market.Conduction of the strategy of migration of the "flag" from Vivo to Claro.Signing of exclusivity contract with Claro, responsible for the entire start up of the operation with an 88% increase in category share, representing an increase from 6% to 11.2% of the company's revenues, with immediate receipt of an exclusivity bonus of R$35Mi.Management of Ominichannel strategies, aiming at the analysis and integration of different sales channels.Definition of marketing strategies, trade and innovation prospecting, seeking growth in share, volume and price through studies and evaluations of trends, competitors' movements, performance analysis, profitability and marketing projections.Development of commercial strategy by category x region, evaluation of reports, data crossings products x region x store, development of regional commercial policies, providing sales with the best mix, price and profitability, taking into account taxes, competitors' prices, inventory and the company's strategy, as well as negotiations of sales targets, variable remuneration and bonuses.Definition of action plan for regional recovery below the goals, analysis of indicators, market information, stocks with greater regional relevance, discussion of business strategies with the regional all over Brazil and leverage and commercial performance. Show less

- Commercial management of large accounts such as Magazine Luiza, Pernambucanas, Ricardo Eletro, Grupo Martins, Eletro Zema, among others.- Active participation in the strategy of the "turnaround" of the brand Telemig to VIVO in the retail market of MG.- Budget planning and management and delivery of the channel's DRE.

- Manage the retail indirect sales channel in MG.- Planning and budget management and delivery of the channel's DRE. - Structuring and creation of the retail channel with 3 key-accounts, 10 supervisors and 300 promoters.- 47% growth in capillarity with new retailers in the Midwest and Triangulo.

Commercial performance in B2B with large retailers in Brazil and B2C with sell out team at points of sale. Team of supervisors and sales promoters.

- Supervision of the team of promoters in Belo Horizonte and countryside.- Great performance in the Retail Sell Out.- Participation in important corporate meetings in SP and visits to the factory in Manaus.- Negotiation of large volumes and sales growth and share in local and national retail networks.